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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Nov 28, 2023

Are you currently working on the big projects that you know will set you up for long-term success? Or are you distracting yourself by prioritizing the little bitty things that feel predictable and safe, but leave you exactly where you are?

 

Join Eleanor on this episode to discover what doing the work that truly moves the needle entails, and how a certain type of procrastination is preventing you from putting big projects into motion. You’ll hear the role of personal alarm systems in per-day and per-project procrastination, and Eleanor’s tips for putting an end to procrastination that’s keeping you stuck.

 

Get full show notes and more information here: https://safimedia.co/ai20

Nov 14, 2023

What does powerful leadership sound like to you? Is it loud and booming? Can it sound soft and steely? Are you using your voice as an instrument of communication in your leadership?

 

This week, Eleanor is speaking with vocal coach and author of Permission to Speak, Samara Bay. Samara has been a Hollywood dialect coach for over a decade with clients all over the world, and she joins Eleanor to discuss why most of us have learned to speak from a fear-based place, how to harness a love-based approach in using and trusting your voice, and the powerful leader you become when you anchor in your message.

 

Get full show notes and more information here: https://safimedia.co/ai19

Oct 31, 2023

Join Eleanor on this episode to discover the three main side effects of pursuing a big goal. You’ll hear why setting goals you don’t always achieve isn’t a problem in business, how you might be making the experience of not hitting goals more painful than necessary, and the major wins you’ll experience just by pursuing goals.

 

Get full show notes and more information here: https://safimedia.co/ai18

Oct 17, 2023

We often talk about high performance in terms of winning, having more money, and experiencing success, but that leaves out a big piece of the puzzle. Eleanor’s guest this week is the perfect example of how high performance is about more than just what you achieve. Rebecca Rusch is an American ultra-endurance professional athlete, seven-time world champion, author, entrepreneur, speaker, and Emmy award winner. Her career has spanned a bunch of different adventure sports, and she’s here this week to walk you through the habits of high performance.

 

Tune in today to discover how, whether you’re a CEO, mom, or athlete, taking care of your body is the key to unlocking your mind, creativity, and longevity. Rebecca is sharing the habits that fuel elite performance, why play and community are crucial when it comes to your health protocol, and how the mind, body, and spirit are connected to each other.

 

Get full show notes and more information here: https://safimedia.co/ai17

Oct 3, 2023

Having a really solid money mindset is critical when it comes to scaling your business. Eleanor has seen a few common money beliefs among her highest-earning clients, and she’s sharing them with you on this episode.

 

Listen in to discover the importance of harnessing the right money mindset and the consequences of not being aware of your money beliefs. Eleanor is walking you through seven money beliefs from the women entrepreneurs she’s personally worked with who have generated the fastest revenue growth, biggest profitability, and made swings not only in business revenue but in their personal financial wellbeing too.

 

Get full show notes and more information here: https://safimedia.co/ai16

Sep 19, 2023

What skill is non-negotiable when it comes to growing revenue and building a company that lasts? As a CEO, you know that it takes pretty much everything you’ve got. However, the entrepreneurs with the most staying power know that there is one skill that is irreplaceable, and that’s the ability to sell.

 

This week’s episode is a masterclass anchored in one CEO’s experience of scaling sales in a sustainable way. Caitlin MacGregor is the CEO and co-founder of Plum: a talent assessment provider that has revolutionized how companies hire, grow, and retain talent with the power of psychometric data. She’s here to discuss the importance of product market fit, and how it’s the secret to making sales effortless.

 

Get full show notes and more information here: https://safimedia.co/ai15

Sep 5, 2023

In a world where ambitious women feel like they’re drowning every single day in all the things they could and should be doing professionally, layered with the additional burden of chores and childcare that typically falls on them, time stress is not just a mindset issue. It’s real. And it’s leading to a power leakage in your life.

 

Listen in this week to discover how to rewrite your story on power, and one habit that will stop overwhelm from running your life. You’ll hear why you might be reflexively downgrading your goals in response to stress, how to upgrade your power instead, and what becomes possible when you build the necessary muscles that fuel true power.

 

Get full show notes and more information here: https://safimedia.co/ai14

Aug 22, 2023

If you’re a woman creator or entrepreneur, you’ve likely faced the universal experience among women of having your ideas ignored, brushed off as a natural creative project, or generally having people diminish the gravity of what you have to offer. It’s time to explore the gender biases that devalue women’s innovations, and why women are excluded, underpaid, undervalued, and undercited when it comes to technical innovations.

Financial journalist and best-selling author on women and innovation, Katrine Marçal discusses the core themes exposed in her book, Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men. Katrine paints a devastating picture of how women’s ideas and contributions have been ignored to the detriment of our planet, why failing to recognize the gender lens has created catastrophic consequences, and how women can begin recognizing and releasing their full human potential within.

 

Get full show notes and more information here: https://safimedia.co/ai13

Aug 1, 2023

If your business is anchored in driving social change like ours is at Safi Media, you’ll resonate with the challenge that exists around using your business as a container to drive systemic change in the world. Eleanor’s guest this week is a powerful example of a woman entrepreneur who is using the vessel of entrepreneurship to right a global wrong, specifically, the wrong that is chronic disease.

 

Dr. Andrea Feigl, PhD MPH, is the founder and CEO of the Health Finance Institute, a former researcher at Harvard Chan School of Public Health, and a former health economist with the Organization for Economic Cooperation and Development. Her work is all about solving some of the thorniest issues that continue to plague the world, and she’s here this week to share how she’s using her business to make a difference in the international development space.

 

Get full show notes and more information here: https://safimedia.co/ai12

Jul 18, 2023

Modern feminists talk a lot about “the patriarchy,” but what is it really? Where did it come from? How is internalized patriarchy showing up in and impacting modern women? And what’s the true cost of women being on our best behavior in the name of enduring and thriving in a structure not meant for us?

 

Eleanor is discussing this with writer, editor, and podcast host, Elise Loehnen. Among many accolades, Elise is the author of instant New York Times bestseller, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good. Elise is sharing her thoughts on the policing women perpetuate onto themselves and other women, the price women pay to be good in our society, and how the more we discover who we are, the more women can be unleashed and unfurled in the world.

 

Get full show notes and more information here: https://safimedia.co/ai11

Jul 4, 2023

Jenny Radcliffe is a world-renowned social engineer, a.k.a people hacker. She’s well-known in the cybersecurity community globally, and has been called a mind reader, human lie detector, and even likened to a Jedi knight. She joins Eleanor this week to discuss the dark side of business.

 

Hear what Jenny’s expertise in social engineering entails, and how she uses her skills to help her clients who range from global corporations and law enforcement organizations to poker players and politicians. She shares fascinating insights on how we can keep ourselves secure online, her tips for remaining calm under pressure, and how to detect when we’re in the presence of a liar.

 

Get full show notes and more information here: https://safimedia.co/ai10

Jun 20, 2023

Have you ever been in a situation where you know exactly what you have to do, and yet, you’re not doing it? The reality is that none of us live in a world where we constantly feel confident in our ability to mobilize our dreams. However, we are experts at beating ourselves up when we get stuck in pursuit of big goals.

 

Britt Frank is a clinician, educator, and trauma specialist. She speaks and writes widely about emotional wellness and healing, and her book, The Science of Stuck, has been named a must-read. In this conversation, Britt is providing super practical ways to get through your stuckness. She's offering her insights on what we can do on our collective quest against stuckness, and how to become someone who does hard better, rather than wishing it was easy.

 

Get full show notes and more information here: https://safimedia.co/ai9

Jun 6, 2023

Urgency and immediacy are critical in an entrepreneurial business. Learning how to balance long-term slow growth initiatives with what you can do today to drive the business forward is an essential skill all entrepreneurial CEOs and intrepreneurs need, and this is the power of GSD: Getting Shit Done.

 

Eleanor shows you why mastering the art of GSD is a key skill to develop as an entrepreneur and leader. You’ll hear what often stands in the way of bringing urgency to your work, and her top tips for staying laser focused on how you can drive your business forward right now.

 

Get full show notes and more information here: https://safimedia.co/ai8

May 23, 2023

If you’re an entrepreneur, working in a high-growth company, or simply a human being going through a period of rapid transformation in some area of your life, chaos is something you’re probably well-versed in. While chaos doesn’t feel great, it produces a ton of innovation.

 

Eleanor is speaking to seasoned venture capitalist Nicole LeBlanc to explore the controlled chaos of high-growth companies. Nicole is walking us through her career path, and offering her insights on the art of rapid growth, why women secure so little of venture funding, and the transferrable lessons you can apply from VC-backed companies.

 

Get full show notes and more information here: https://safimedia.co/ai7

May 9, 2023

Gender equity, particularly on the advancement of women, is a topic that is discussed often on this show. However, is it possible that in our commitment to advance one gender, we’ve ignored, demoralized, or shamed another?

 

Eleanor is speaking to Connor Beaton, a coach, teacher, and speaker who has been working for almost a decade to help men and women walk through their darkness and grow in the realms of mental clarity, relational communication, and actualize their potential and sexual intimacy. They’re exploring how men are really doing in the age of women, why the narratives young men are being fed are concerning, and how we can partner with them to create more cohesion.

 

Get full show notes and more information here: https://safimedia.co/ai6

Apr 25, 2023

Numeracy is the foundational skill at the heart of so many of the money-making decisions you make every single day as an entrepreneur. From figuring how much to pay your staff, interpreting financial statements, to pinpointing whether you’re getting any ROI on your expensive hires, this is the skill that not only helps you make more profit, but live a better life.

 

Eleanor is speaking to Dr. Ellen Peters, the Philip H. Knight Chair and Professor in both the School of Journalist and Communication as well as Psychology at the University of Oregon. She’s also the Director of the Center for Science Communication Research, where her research largely looks at the basic building blocks of human judgment and decision-making: emotions and number abilities. She’s sharing why we cannot leave our numeric ability behind in the classroom, the consequences of being functionally innumerate, and what happens when we become more numerate.

 

Get full show notes and more information here: https://safimedia.co/ai5

Apr 11, 2023

Modern women receive a lot of instructions about how to address the gender pay gap. We are told to fight harassment. We are encouraged to “know our worth.” We are instructed to negotiate hard for more money. But the difficult truth is that closing the gender pay gap is moving slower than we want. So, what is really driving it?

 

As one of the world’s foremost experts on the gender pay gap, Dr. Claudia Goldin’s work is behind many of the studies and ideas we talk about when it comes to global gender equity, and she’s here to give you a taste of decades of research she’s done in this area. She’s sharing what everyone gets wrong about the gender pay gap, and some of the most important levers we can pull to begin eradicating it.

 

Get full show notes and more information here: https://safimedia.co/ai4

Mar 28, 2023

Whether you’re experiencing low sales, poor product-market fit, or inefficiency, the root of the problems you’re facing in business might be anchored in a lack of innovation. In the midst of massive change in our post-crisis world, the ability to devise smart new solutions to pesky or long-standing problems is especially vital, and it’s a sign that innovation is needed.

 

Eleanor’s guest this week is Olympian, entrepreneur, innovator, and mom of four, Julia Rivard Dexter. Julia competed in the 2000 Summer Olympics before transitioning into the world of innovative tech and leading several successful technology ventures. She's here to share her transition from the world of elite sport into tech, her thoughts on the value of competition, and her top tips for nurturing your drive as a competitive, creative entrepreneur.

 

Get full show notes and more information here: https://safimedia.co/ai3

Mar 14, 2023

One of the biggest fears entrepreneurs face is that their offers won’t sell, and it’s not an entirely irrational fear. When your service, consulting or coaching offers aren't designed with users in mind, you can experience low to no sales, especially on group programs. This is where the discipline of user research comes in, and Eleanor’s guest today is a legitimate pro. 

 

Ximena Vengoechea was a UX researcher, mentor, and manager at LinkedIn, Twitter, and Pinterest. She shares the biggest mistakes entrepreneurs make when designing new offers and the kind of mistakes that result in low or no sales. Ximena walks you through a simple approach to conducting effective user research so you can speed up sales by tweaking or creating offers customers actually want, and the best practices when it comes to conducting user interviews.

 

Get full show notes and more information here: https://safimedia.co/ai2

Feb 28, 2023

As an ambitious, high-achieving leader, you’re likely in the habit of setting goals. However, it’s also highly probable that you don’t always achieve them. Why is that? Is it a lack of discipline or motivation? Are you aiming too high or too low? Do you need to be setting different goals altogether?

 

American social psychologist and Associate Professor of Psychology at NYU Dr. Emily Balcetis is here to offer her expertise on goal pursuit and her take on striving. She’s sharing evidence-based tools for setting and achieving goals, so listen in to hear how the powerful work and research she’s done in this area will completely shift how you pursue your goals.

 

Get full show notes and more information here: https://safimedia.co/ai1 

Feb 28, 2023

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. 

 

Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. 

 

Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.

Feb 21, 2023

Even the most smart and successful founders would love to be able to increase their sales conversion, and it all boils down to setting up your business ecosystem in a way that maximizes your ability to do so. Eleanor is identifying the core problems that are blocking you from growing your sales conversion to freakishly high levels and the structural changes necessary to create a seven-figure business that generates sales.

 

Listen in for the ultimate one-two punch to help you dramatically increase your sales conversation anywhere from 30% to 80% in under eight months. She’s breaking down four key pieces that will help you understand the psychology of sales conversion so you can boost your sales to explosive heights.

 

Get full show notes and more information here: https://safimedia.co/540

Feb 14, 2023

At best, social media platforms are fun, vibrant, and high energy. At worst, they're crowded, loud, and overwhelming. As a result, even the most brilliant and experienced women founders struggle to figure out how to use them effectively to drive legitimate business results, feel exhausted, and aren’t seeing ROI from their efforts.

 

Tune in this week to learn a powerful three-step approach that will help you build a million-dollar social media marketing plan from scratch, without using algorithms or trends. You’ll hear why this method leverages timeless marketing principles and deep personal leadership, and how to start developing your own seven-figure social media marketing plan.

 

Get full show notes and more information here: https://safimedia.co/539

Feb 7, 2023

If you want to experience growth in your business without overworking, having to hire more team members, or come up with new offers, all while you as a leader have more open time in your schedule than ever before, you need to practice the art of deep niching.

 

Discover three micro lessons about deep niching, and why the key to growth isn’t about working harder, but focusing harder. You’ll hear how to practice deep niching, and how it’ll grow your time, revenue, and profits to seven figures and beyond.

 

Get full show notes and more information here: https://safimedia.co/538

Jan 31, 2023

You might have heard the term, “The riches are in the niches” thrown around in business. But what does that really mean for you as CEO of your company?

 

Listen in to discover how to increase your sales philosophy and speed up the flow of money by unlocking your riches in your niches. You’ll hear how having the courage to refine can change your life and business, how to get clear on what your Most Valuable Buyers want, and why this process is all about studying the gold that’s already in your business right now.

 

Get full show notes and more information here: https://safimedia.co/537

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