This week, bestselling author, speaker, and nationally-recognized purposeful productivity expert Tanya Dalton gives us a masterclass on how you might approach a social media detox for yourself. She's sharing how she arrived at the decision to step away from social media, what she has turned to instead to grow her sales, and her top tips for evaluating how you're currently showing up.
Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/511
Join us this week to hear the story of Moe Carrick, an in-demand, well-paid, but time-starved consultant who decided to finally take control of her calendar, reinvent her company, and scale past seven figures while taking a month-long sabbatical. She’s sharing the key pieces that have allowed her to create the time freedom she has craved for so long, and what she found challenging along the way.
Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/510
This week, discover why understanding what season of business growth you’re in helps you manage expectations and work towards your goals with a strong game plan. We’re exploring how to know which season you’re in, how to align your initiatives with the correct season to get maximum results, and the downfalls of not pinpointing exactly where you are right now.
Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/509
If you’re ready to tap into the $18 trillion dollar female consumer opportunity, this episode is your how-to guide. You’ll discover why so many companies have failed in their attempts to appeal to the female market, and three strategies for building trust with, connecting with, and selling to women buyers.
Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/508
Join me this week as I show you how to strategically build your leadership skills, and why investing in your development in this way is the best gift you can give yourself. You’ll learn the order in which I built the skills of becoming a founder, and a cautionary tale about the dangers of narrowing your focus.
Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/507
In this replay episode, we’re digging into a topic that not only cannot be ignored, but one that honestly drives me absolutely crazy. Why? It’s the difference between setting yourself free versus producing more headaches for yourself as an entrepreneur.
The terms “growth” and “scale” are often used interchangeably in the business world, but here’s the central idea: they sure as hell aren’t the same thing. Not establishing the difference between these two terms is contributing to the confusion and stress you’re experiencing, and I know that’s not what you’re after.
This is a rampant problem, especially for women entrepreneurs and leaders who all have a greater mission in common. Cash is great, but we want more than that. We want influence, autonomy, and to make an impact. To do that, you need a business that’s simple to run and that doesn’t require all your life force to grow it.
Tune in this week to discover the difference between “growth” and “scaling,” and why this distinction matters. You’ll learn how this will reveal what truly matters and what will produce results for your company, and the principles of scaling to begin implementing so you can move forward with intention.
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When I was running my consulting business and first started my coaching practice, each one of my clients had specific, varying needs. For this reason, every proposal or solution I offered was custom-tailored to fit them like a glove. They always got exactly what they needed to solve their specific problems, but there’s just one problem with this approach.
When you create bespoke, custom-built services, you morph what you offer around what your client needs. This makes marketing and selling super easy. However, what isn’t easy is getting back the hours you spend essentially reinventing the wheel with each and every client, which not only creates so much complexity in your business, but also sucks all your time and energy.
For those of you who want to stop being the linchpin in your company the way you are now so you can finally create more time and freedom, the solution here is a scalable offer. At Safi Media, we believe in the power of a scalable offer that increases your income without having to increase your effort, but how do you do that?
In this episode, I’m first guiding you through how to create a scalable offer. You’ll discover why marketing and selling becomes more challenging when you make this shift in approach, and therefore, how to create demand for the solution you’re now offering.
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So often in the work I do with my clients, I see women leaders doing highly valuable, complex work selling packaged services, coaching products, or intellectual property. However, when the market wants us to provide customizable, made-to-order contracts and offerings, there’s a huge labor and cognitive strain involved.
Go back 10 years in my business and you’ll see that everything I did was customized. This meant that I was stuck at $250K a year at an absolute maximum. The truth is you can choose to hustle in this way, but like me, you’ll experience an earning ceiling that seems impossible to break through, and not only that, you’ll be intellectually exhausted.
If you’ve been experiencing a revenue plateau, it might be time to audit the complexity in your business and release it. When you can create an offer that doesn’t require extra legwork from you to deliver, whether you’re selling $500K or $5K worth of that offer in a year, you’ve created what is known as a $500K Offer. And on this episode, I’m guiding you through the steps to creating exactly this.
Join me this week to discover how to use the $500K Offer to make the second half of 2022 more lucrative while experiencing more freedom. I’m showing you why this is the key to making your company scalable, and how to start driving constructive change so you can take your business from where it currently is to where you want to go.
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As women founders and leaders, we talk often about making money, and lots of it. But are we using the money we make to create the kinds of changes that we want to see in the world? I like to say that money is power, but only if you make it so.
Your money becomes a powerful force when you use it in a way that advances your mission, aligns with your values, and brings your vision to life. And this week, I have someone who is a living example of what’s possible when you’re intentional about how you generate wealth and use your money to advance the causes you believe in.
Tanja Hester has been featured in The Wall Street Journal, New York Times, and CNBC, just to name a few. As the author of Work Optional and Wallet Activism, she’s been widely recognized for her thought leadership in the area of wallet activism. She also spent a long career in political consulting until she retired in 2017 at the age of 38, and she’s offering her insights on her road to retirement on this episode too.
Join us this week as Tanja gives us the lowdown on wallet activism. She’s offering her deep well of wisdom on what wallet activism looks like, why it requires critical thinking and discernment on our parts, and how it’s truly a long-term, life-long project we all need to be on board with.
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Welcome to an incredibly special episode because this week, I’ve got a returning podcast guest. Not many women founders have been featured on the podcast more than once, so you already know you’re in for a jam-packed episode full of amazing nuggets of wisdom that will help you take your business further faster.
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Pamela Slim is an author, business coach, and co-founder of Main Street Learning Lab. Her newest book, The Widest Net is based on a fascinating approach to what she calls ecosystem marketing, and since my work is all about helping founders like you create seven-figure ecosystems, I think you’ll find our work dovetails beautifully.
In this day and age where there’s a massive demand for constant production of content and having face time with your people, you’re not alone if your company’s marketing feels exhausting and depleting. Ecosystem marketing is the key to creating a growth model that feels nourishing and that is truly sustainable for the long term, and Pamela is walking us through it in this episode.
Tune in this week to discover how there’s nothing that will help you grow more strategically and quickly than looking at your marketing through the lens of an ecosystem. Pamela is offering her insights on the future of ecosystem marketing, how she applies this framework to her own business and the power of looking at the totality of your network and making intentional decisions about community engagement.
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Are you being the kind of founder and leader that a seven-figure company truly requires? Is your relationship with your business mature enough to continue taking it to new heights?
If you think about your human relationships, especially with children if you have them, you’ll understand how your relationship with them has to evolve. Without the level of maturity that you bring to the table, their growth and development gets stymied. And the same is true for your relationship with your business.
What I’m offering to you this week is that you don’t own your business as much as you partner with it. The cash, influence, and autonomy you want to create through your business requires a mature partnership, and what I see too often in my work is women founders having an immature relationship with their company, which makes producing powerful results impossible.
Tune in to hear how a mature partnership with your business might be the missing piece right now. I’m showing you how we’re using the rise of anti-hustle culture as an excuse to not show up as a mature leader, the reality of the entrepreneurial experience, and the 3 keys to developing a mature relationship with your business as a seven-figure founder.
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You are listening to the 500th episode of the podcast this week. Whether you’ve been here since the beginning, listening along for over five years, or you’re a new friend here, I honor and appreciate you for showing up.
As I personally celebrate 500 episodes, close to two million downloads of the show, and the reach it has set up for me to influence and empower thousands of women founders around the world, I want to let you in on a secret that has helped me generate millions upon millions of dollars in my business.
If you think this has required complicated marketing tactics and obsessively trying to figure out how to grow my audience, think again. Sure, that can help, but what truly works for raking in millions isn’t fancy, trendy, glamorous, or even particularly fun. However, if you want to set up a financial fortress like I have, it’s necessary. And it’s called showing up.
Join me this week as I show you how you can make millions as a founder if you’re willing to show up for your dream. I’m walking you through my podcasting journey to exemplify the power of consistent dedication so you too can blow your own mind with what practicing showing up can do for your bank account, your life, and your future.
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I talk to many business owners who are in the process of shifting their business models from a one-to-one model to one where they have the ability to sell to many people at once. This is one of the classic ways we scale up a service or knowledge-based company, and lots of entrepreneurs are trying to figure out how to package up what they do to offer to multiple people at once.
For some reason, in the process of making this shift, I watch brilliant women founders make the leap of logic that they must now become excellent digital or social media marketers. They believe this is the only way to rake in hundreds of thousands of dollars, and the only way to build a million-dollar business selling scaled-up services.
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Many of you have fantastic networks and have always been great at relational marketing, but you’re struggling with digital marketing, and you can’t figure out how those entrepreneurs advertising on Instagram or LinkedIn are getting it to work so amazingly for them. So this raises the question: is it possible to market effectively without resorting to social media?
Join me on the podcast this week as I reassure you that it’s totally possible to dramatically increase your program sales without social media. We’re exploring and debunking why so many leaders believe they need to utilize digital marketing or social media to scale, and 3 things you can do instead.
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Why are you feeling hesitant about raising your prices? If this is something you’ve been wanting to do but haven’t yet, you’ve likely been told that it’s because you have a scarcity mindset around your business. While this messaging often comes from a place of good intention, it’s actually totally off the mark.
You probably have legitimate questions and reasons for why you’re not raising your prices. Being told we have to cultivate an abundant mindset is just one of the ways women’s thoughts are weaponized against us because if you want to charge premium prices but aren’t doing it, your mindset is not the problem here.
Instead, there’s often more systemic issues happening inside your business. If you want to charge premium prices, it’s because you know profit is power. The more profit you have, the more resources you have to invest in making your vision real. So today, I’m introducing you to the best tool for guaranteeing and growing your profit.
Listen in this week as I show you why charging premium prices is a positioning problem that needs to be addressed and solved, rather than a mindset problem. I’m walking you through the three disciplines of premium pricing and serving high-end clients, so you can scale your cash, influence, and autonomy.
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Are you overpricing or underpricing your offers? This is a question that has many of my clients spinning in circles, completely confused and lost. Figuring out how much to charge is a really important decision any CEO or founder is going to make, and pricing strategy is something that comes up a lot in my work.
In a world where business rules have been written by men, how do women like us create enormous success on our terms? For so long, our contributions have been undervalued and overlooked. The gender pay gap is real, and the numbers simply don’t lie.
Women across the board are underpricing their offers and under-earning. So the advice we’re given is, “Charge your worth.” The intent behind owning our worth seems great at face value and there are instances where keeping this in mind is effective. But I consider this to be somewhat troubling advice, and I’m breaking down why on this episode.
Join me this week as I show you why we need to understand the difference between charging our worth and charging our value. You’ll discover why value creation is the name of the game, and how to understand, claim, and articulate the value of what you have to offer.
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The most important emotional state for entrepreneurial achievement is not motivation, commitment, or dedication. It’s willingness. When you cultivate within yourself a state of willingness, you are equipping yourself with the emotional juice required to transform at a deep level.
Willingness allows you to reinvent your future one project, one experience, and one result at a time. However, many of you aren’t currently in that state of willingness, and this episode will help you change that.
Women entrepreneurs often have deep commitment to their goals, but that’s not enough. Commitment is the silent pact you make within yourself, an internal decision to go for your dream. It matters, but willingness matters more.
In this episode, find out what willingness is, why it matters, and three steps to cultivate it for yourself. You’ll discover why this emotional state is so critical for entrepreneurial achievement and the tremendous impact it will have on your business. I’m sharing what willingness has done and will do for my business, and where to go to work on this with me and my team.
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As women entrepreneurs, we live and breathe in the results economy. We are not paid for the amount of time and effort that we put into a project. We are compensated based on the value that we create in the marketplace and the tangible results we create for other people. And when we put half-done work out into the world, we’re not compensated at all.
Over here at Safi Media, we’re all about creating tangible value for female founders. Now, what we’ve come to realize is that work that is in progress creates little to no value in the marketplace. Work that is done is what creates value for yourself and other people.
Because I and so many of my clients operate in this results economy, understanding the difference between fake results and real results is a massive gamechanger. We’re not here to squander our hours of effort by putting work out half-finished. So this week, I’m discussing how to actually get things done so you see real results.
If you can align your efforts and intentions with real results, your level of success, your bottom line, and the impact you have will increase exponentially without burning out, and who doesn’t want that? In today’s episode, I’m breaking down the difference between fake results and real results, how to distinguish between the two in your business, and how to create real results for your business.
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About 18 months ago, I was having a conversation with a wise mentor of mine about the vision I had for my company and how I saw our position in the world. It was big, exciting, and I had confidence and trusted myself, but I kept butting up against a ceiling in terms of my own ability.
This is when my mentor said, “Eleanor, unlocking the next level of your vision isn’t about what you do. It’s about becoming the woman who is capable of having those things.” That conversation sparked a quest inside me to do an even deeper level of personal development work in order to bring my vision to life.
Personal development is a journey that never stops, and I realized the inner work I needed to do to become that woman, I needed to do a different type of inner work. I needed to take my good emotional resilience skills and make them even greater. And if you want to do the same, one thing you’ll need to do is balance great insight with listening to yourself.
So, in today’s podcast, I’m introducing you to a powerful creative, artistic, inspiring voice in the field of personal development: Tina Lifford. Tina is an author, a successful actress, and the founder of the Inner Fitness Project, and she’s a queen whose voice, leadership, and ideas have always inspired me, and she’s here to inspire you as well.
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If you want to use your business as a vehicle to make the world a better place, this episode is for you. When you are a changemaker and a visionary, entrepreneurship is a powerful container for driving impactful change at all levels, and my guest this week is the perfect person to speak on this.
Carrie Freeman is the Co-Chief Executive Officer at SecondMuse. She knows a thing or two about using entrepreneurship to drive global change, and through her work with SecondMuse, she brings communities together in building an economy that benefits people while protecting the planet.
Carrie is here to discuss the intricacies of building a business that changes the world. She’s breaking down how you take a massive mission, translate it into measurable business results, key projects, and build the kind of relationships required to advance such an ambitious agenda.
We’re also discussing Carrie’s personal experience of being a leader, and she’s giving us the best practices, tips, and tricks that have made all the difference as she works towards leaving a lasting legacy of positive change.
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As women founders and entrepreneurs, we’ve been fed a lot of advice about the power of staying open-minded. We’re told to stay open to external feedback, ways of doing things, and challenges that come our way. Being a good leader, we’re told, means staying open.
I’ve spent the first part of my life, as I’m sure you have, honing my skills on openness. It’s one of my core values, and the periods in my business and personal development where I’ve been completely open to ideas and stimulus from other people have served me extremely well.
But what I’ve discovered of late is that there is power in intentionally closing down and being non-receptive. The notion of closing down gets a bad rap, and while there’s definitely a time and place for being open, purposefully choosing to be non-receptive is more valuable than you think, and I’m showing you why.
If you often find yourself overwhelmed or distracted to the point where you can’t hear yourself think, or you identify as a sensitive person and you’re ready to find a new way to protect your energy and creativity, learning the skill of being non-receptive is key. On this episode, I’m showing you what I’ve come to realize about the power of being non-receptive, and my top strategies for practicing this.
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Are you ready to challenge yourself to have more? More success, money, freedom, autonomy, support, and joy? If this is you, then you’re in the right place, and I invite you to listen closely to this week’s episode.
I’m joined this week by bestselling author of Ask for More: 10 Questions to Negotiate Anything, Alex Carter. We’re having a hard-hitting, in-depth conversation around raising the stakes, playing a bigger game, and asking for what you’re really worth.
Alex is a Clinical Professor of Law and Director of the Mediation Clinic at Columbia Law School. She has spent the last eleven years helping Fortune 500 companies, The UN, and thousands of other people negotiate better, build relationships and reach their goals, and she’s here to share her secrets and valuable observations with us.
Tune in this week to discover how to start playing bigger, taking up space, and feel confident doing it. Alex has brought a woman’s voice to the field of negotiation, and she’s here to share how she built her super-successful organic business, her insights on team-building, how she challenges herself and her business, and the unwitting ways in which we play small without realizing.
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This week on the podcast, I’m rolling back one of my most significant episodes to date where I share my coaching philosophy. By the end of this episode, you’ll have a much clearer idea of how to apply my teachings to a deeper context and how they relate to your own business.
Many of you listening sell knowledge and transformation through your expertise, whether it’s as a coach, consultant, author, or podcaster. And one thing I often see in these areas is entrepreneurs rushing into packaging and marketing something just so they can get it out into the world as fast as possible. However, this never produces the most important result your business needs: maximum value for your clients. This is where your philosophy comes into play.
My hope here is to help you discover the core philosophies that underpin your own offers and what you’re putting out into the world. This work will give you the kind of powerful grounding that allows you to grow and show up from a place of alignment, authenticity, and purpose in your business.
Tune in this week as I walk you through what a coaching philosophy is and the two pillars of my coaching philosophy for women entrepreneurs. I’m sharing why having an outlined philosophy is so important, and how to start getting clear on what yours might be.
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Sometimes, social media feels fun, lively, and high-energy. However, other times it feels crowded, overwhelming, and even hostile. As a result, even the most brilliant and experienced women leaders struggle to master using social media to drive results in their businesses.
Fear not because in this episode, I’m giving you a powerful three-step process to help you build a million-dollar social media marketing plan, starting from scratch. You’ll leave this episode with a true-to-you strategy that doesn’t have you twerking on Instagram, going live every day, or leave you thinking that social media is stealing the best hours of your life.
The best part of all of this? We’re not talking algorithms or what’s hot right now. Sure, these things have their place, but when it comes to developing a seven-figure social media marketing plan, they are just the icing, not the cake itself.
Tune in this week to discover a powerful approach to social media that leverages timeless marketing principles and deep personal leadership to create a focused marketing plan that can, over time, generate millions in revenue for your business. I’m bringing you insights from two entrepreneurs who’ve used social media to drive their success, and they’re sharing how you can do the same.
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If you’re not happy with your current sales conversion rate, this episode is for you. Pretty much every single time I work with a new client, they want to increase their sales conversion, however the how always proves to be a sticking point.
Of course, understanding the solution always starts with understanding the problem, and invariably this comes down to your business structure and ecosystem. When you can align your business model with the kind of ecosystem that allows it to thrive, that’s when you’ll see your sales conversion skyrocket.
This work all starts with clarity around your niche, which provides the first bump in your sales conversion. But if you want to get closer to 100%, you need to take things a step further by generating offer awareness, bringing specificity and familiarity to your marketing.
In this episode, I’m showing you exactly how to increase sales conversion from wherever you are now to as much as 80% in under eight months. You’ll learn how to leverage and understand the psychology of dramatically high sales conversion, and the two-punch approach that will get you there.
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Creating a group coaching program is a powerful way to multiply your income and impact, all while leveraging your time. Meanwhile, enrolling in a group coaching program is an amazing opportunity to learn new skills, perspectives and forge productive working relationships with smart people who share your passion.
I have run group coaching programs and participated in them with amazing outcomes in both. However, these programs are not all created equal, and this is where things get complicated.
There are two types of group coaching experiences: Algorithmic and Heuristic. They both have a place in our industry, but understanding the differences between them is incredibly important for making a wise investment in your personal growth, or providing value for your potential clients.
Tune in this week to discover how to grow your income and make wiser coaching investments by learning to distinguish between the two types of group coaching programs. I’m sharing how to know which one you should buy or build based on your business’s needs and your personal learning goals so you don’t get burned and can provide the kind of experience your clients are looking for.
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