What skill is non-negotiable when it comes to growing revenue and building a company that lasts? As a CEO, you know that it takes pretty much everything you’ve got. However, the entrepreneurs with the most staying power know that there is one skill that is irreplaceable, and that’s the ability to sell.

This week’s episode is a masterclass anchored in one CEO’s experience of scaling sales in a sustainable way. Caitlin MacGregor is the CEO and co-founder of Plum: a talent assessment provider that has revolutionized how companies hire, grow, and retain talent with the power of psychometric data. She’s here to discuss the importance of product market fit, and how it’s the secret to making sales effortless.

Get full show notes and more information here: https://safimedia.co/ai15

In a world where ambitious women feel like they’re drowning every single day in all the things they could and should be doing professionally, layered with the additional burden of chores and childcare that typically falls on them, time stress is not just a mindset issue. It’s real. And it’s leading to a power leakage in your life.

Listen in this week to discover how to rewrite your story on power, and one habit that will stop overwhelm from running your life. You’ll hear why you might be reflexively downgrading your goals in response to stress, how to upgrade your power instead, and what becomes possible when you build the necessary muscles that fuel true power.

Get full show notes and more information here: https://safimedia.co/ai14

If you’re a woman creator or entrepreneur, you’ve likely faced the universal experience among women of having your ideas ignored, brushed off as a natural creative project, or generally having people diminish the gravity of what you have to offer. It’s time to explore the gender biases that devalue women’s innovations, and why women are excluded, underpaid, undervalued, and undercited when it comes to technical innovations.

Financial journalist and best-selling author on women and innovation, Katrine Marçal discusses the core themes exposed in her book, Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men. Katrine paints a devastating picture of how women’s ideas and contributions have been ignored to the detriment of our planet, why failing to recognize the gender lens has created catastrophic consequences, and how women can begin recognizing and releasing their full human potential within.

Get full show notes and more information here: https://safimedia.co/ai13

If your business is anchored in driving social change like ours is at Safi Media, you’ll resonate with the challenge that exists around using your business as a container to drive systemic change in the world. Eleanor’s guest this week is a powerful example of a woman entrepreneur who is using the vessel of entrepreneurship to right a global wrong, specifically, the wrong that is chronic disease.

Dr. Andrea Feigl, PhD MPH, is the founder and CEO of the Health Finance Institute, a former researcher at Harvard Chan School of Public Health, and a former health economist with the Organization for Economic Cooperation and Development. Her work is all about solving some of the thorniest issues that continue to plague the world, and she’s here this week to share how she’s using her business to make a difference in the international development space.

Get full show notes and more information here: https://safimedia.co/ai12

Modern feminists talk a lot about “the patriarchy,” but what is it really? Where did it come from? How is internalized patriarchy showing up in and impacting modern women? And what’s the true cost of women being on our best behavior in the name of enduring and thriving in a structure not meant for us?

Eleanor is discussing this with writer, editor, and podcast host, Elise Loehnen. Among many accolades, Elise is the author of instant New York Times bestseller, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good. Elise is sharing her thoughts on the policing women perpetuate onto themselves and other women, the price women pay to be good in our society, and how the more we discover who we are, the more women can be unleashed and unfurled in the world.

Get full show notes and more information here: https://safimedia.co/ai11

Jenny Radcliffe is a world-renowned social engineer, a.k.a people hacker. She’s well-known in the cybersecurity community globally, and has been called a mind reader, human lie detector, and even likened to a Jedi knight. She joins Eleanor this week to discuss the dark side of business.

Hear what Jenny’s expertise in social engineering entails, and how she uses her skills to help her clients who range from global corporations and law enforcement organizations to poker players and politicians. She shares fascinating insights on how we can keep ourselves secure online, her tips for remaining calm under pressure, and how to detect when we’re in the presence of a liar.

Get full show notes and more information here: https://safimedia.co/ai10

Have you ever been in a situation where you know exactly what you have to do, and yet, you’re not doing it? The reality is that none of us live in a world where we constantly feel confident in our ability to mobilize our dreams. However, we are experts at beating ourselves up when we get stuck in pursuit of big goals.

Britt Frank is a clinician, educator, and trauma specialist. She speaks and writes widely about emotional wellness and healing, and her book, The Science of Stuck, has been named a must-read. In this conversation, Britt is providing super practical ways to get through your stuckness. She's offering her insights on what we can do on our collective quest against stuckness, and how to become someone who does hard better, rather than wishing it was easy.

Get full show notes and more information here: https://safimedia.co/ai9

Urgency and immediacy are critical in an entrepreneurial business. Learning how to balance long-term slow growth initiatives with what you can do today to drive the business forward is an essential skill all entrepreneurial CEOs and intrepreneurs need, and this is the power of GSD: Getting Shit Done.

Eleanor shows you why mastering the art of GSD is a key skill to develop as an entrepreneur and leader. You’ll hear what often stands in the way of bringing urgency to your work, and her top tips for staying laser focused on how you can drive your business forward right now.

Get full show notes and more information here: https://safimedia.co/ai8

If you’re an entrepreneur, working in a high-growth company, or simply a human being going through a period of rapid transformation in some area of your life, chaos is something you’re probably well-versed in. While chaos doesn’t feel great, it produces a ton of innovation.

Eleanor is speaking to seasoned venture capitalist Nicole LeBlanc to explore the controlled chaos of high-growth companies. Nicole is walking us through her career path, and offering her insights on the art of rapid growth, why women secure so little of venture funding, and the transferrable lessons you can apply from VC-backed companies.

Get full show notes and more information here: https://safimedia.co/ai7

Gender equity, particularly on the advancement of women, is a topic that is discussed often on this show. However, is it possible that in our commitment to advance one gender, we’ve ignored, demoralized, or shamed another?

Eleanor is speaking to Connor Beaton, a coach, teacher, and speaker who has been working for almost a decade to help men and women walk through their darkness and grow in the realms of mental clarity, relational communication, and actualize their potential and sexual intimacy. They’re exploring how men are really doing in the age of women, why the narratives young men are being fed are concerning, and how we can partner with them to create more cohesion.

Get full show notes and more information here: https://safimedia.co/ai6

Numeracy is the foundational skill at the heart of so many of the money-making decisions you make every single day as an entrepreneur. From figuring how much to pay your staff, interpreting financial statements, to pinpointing whether you’re getting any ROI on your expensive hires, this is the skill that not only helps you make more profit, but live a better life.

Eleanor is speaking to Dr. Ellen Peters, the Philip H. Knight Chair and Professor in both the School of Journalist and Communication as well as Psychology at the University of Oregon. She’s also the Director of the Center for Science Communication Research, where her research largely looks at the basic building blocks of human judgment and decision-making: emotions and number abilities. She’s sharing why we cannot leave our numeric ability behind in the classroom, the consequences of being functionally innumerate, and what happens when we become more numerate.

Get full show notes and more information here: https://safimedia.co/ai5

Modern women receive a lot of instructions about how to address the gender pay gap. We are told to fight harassment. We are encouraged to “know our worth.” We are instructed to negotiate hard for more money. But the difficult truth is that closing the gender pay gap is moving slower than we want. So, what is really driving it?

As one of the world’s foremost experts on the gender pay gap, Dr. Claudia Goldin’s work is behind many of the studies and ideas we talk about when it comes to global gender equity, and she’s here to give you a taste of decades of research she’s done in this area. She’s sharing what everyone gets wrong about the gender pay gap, and some of the most important levers we can pull to begin eradicating it.

Get full show notes and more information here: https://safimedia.co/ai4

Whether you’re experiencing low sales, poor product-market fit, or inefficiency, the root of the problems you’re facing in business might be anchored in a lack of innovation. In the midst of massive change in our post-crisis world, the ability to devise smart new solutions to pesky or long-standing problems is especially vital, and it’s a sign that innovation is needed.

Eleanor’s guest this week is Olympian, entrepreneur, innovator, and mom of four, Julia Rivard Dexter. Julia competed in the 2000 Summer Olympics before transitioning into the world of innovative tech and leading several successful technology ventures. She's here to share her transition from the world of elite sport into tech, her thoughts on the value of competition, and her top tips for nurturing your drive as a competitive, creative entrepreneur.

Get full show notes and more information here: https://safimedia.co/ai3

One of the biggest fears entrepreneurs face is that their offers won’t sell, and it’s not an entirely irrational fear. When your service, consulting or coaching offers aren't designed with users in mind, you can experience low to no sales, especially on group programs. This is where the discipline of user research comes in, and Eleanor’s guest today is a legitimate pro. 

Ximena Vengoechea was a UX researcher, mentor, and manager at LinkedIn, Twitter, and Pinterest. She shares the biggest mistakes entrepreneurs make when designing new offers and the kind of mistakes that result in low or no sales. Ximena walks you through a simple approach to conducting effective user research so you can speed up sales by tweaking or creating offers customers actually want, and the best practices when it comes to conducting user interviews.

Get full show notes and more information here: https://safimedia.co/ai2

As an ambitious, high-achieving leader, you’re likely in the habit of setting goals. However, it’s also highly probable that you don’t always achieve them. Why is that? Is it a lack of discipline or motivation? Are you aiming too high or too low? Do you need to be setting different goals altogether?

American social psychologist and Associate Professor of Psychology at NYU Dr. Emily Balcetis is here to offer her expertise on goal pursuit and her take on striving. She’s sharing evidence-based tools for setting and achieving goals, so listen in to hear how the powerful work and research she’s done in this area will completely shift how you pursue your goals.

Get full show notes and more information here: https://safimedia.co/ai1 

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. 

Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. 

Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.

Even the most smart and successful founders would love to be able to increase their sales conversion, and it all boils down to setting up your business ecosystem in a way that maximizes your ability to do so. Eleanor is identifying the core problems that are blocking you from growing your sales conversion to freakishly high levels and the structural changes necessary to create a seven-figure business that generates sales.

Listen in for the ultimate one-two punch to help you dramatically increase your sales conversation anywhere from 30% to 80% in under eight months. She’s breaking down four key pieces that will help you understand the psychology of sales conversion so you can boost your sales to explosive heights.

Get full show notes and more information here: https://safimedia.co/540

At best, social media platforms are fun, vibrant, and high energy. At worst, they're crowded, loud, and overwhelming. As a result, even the most brilliant and experienced women founders struggle to figure out how to use them effectively to drive legitimate business results, feel exhausted, and aren’t seeing ROI from their efforts.

Tune in this week to learn a powerful three-step approach that will help you build a million-dollar social media marketing plan from scratch, without using algorithms or trends. You’ll hear why this method leverages timeless marketing principles and deep personal leadership, and how to start developing your own seven-figure social media marketing plan.

Get full show notes and more information here: https://safimedia.co/539

If you want to experience growth in your business without overworking, having to hire more team members, or come up with new offers, all while you as a leader have more open time in your schedule than ever before, you need to practice the art of deep niching.

Discover three micro lessons about deep niching, and why the key to growth isn’t about working harder, but focusing harder. You’ll hear how to practice deep niching, and how it’ll grow your time, revenue, and profits to seven figures and beyond.

Get full show notes and more information here: https://safimedia.co/538

You might have heard the term, “The riches are in the niches” thrown around in business. But what does that really mean for you as CEO of your company?

Listen in to discover how to increase your sales philosophy and speed up the flow of money by unlocking your riches in your niches. You’ll hear how having the courage to refine can change your life and business, how to get clear on what your Most Valuable Buyers want, and why this process is all about studying the gold that’s already in your business right now.

Get full show notes and more information here: https://safimedia.co/537

If you think about the most successful companies in the world, they’ve all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it’s reinforced by their brand promise.

Join Eleanor this week as she’s walking you through the what and the how of embodying brand promise as a leader, why your brand promise provides clarity around your company’s purpose, presence, and positioning, and some powerful examples of brand promises that are working in the marketplace today.

Get full show notes and more information here: https://safimedia.co/536

If you currently run a service-based business, or run a product-based business but want to add new revenue streams by offering services, listen up. Tune in to discover what the three phases of building a PPAM business are, what to expect as you move through each stage, the foundational pieces you need in place to grow, and the milestones and specific tasks you’ll be aiming for in each phase.

Get full show notes and more information here: https://safimedia.co/535

For over a decade, Eleanor ran an extremely successful consulting business. However, the downside of this model was that if she stopped working, so did the money. So eventually, she decided it was time to create something that was more lasting, leveraged, and had higher income potential.

In this episode of our Foundations series, Eleanor is introducing you to a business structure called PPAM or Premium Priced Ascension Model. She’s walking you through why you need to build this kind of ecosystem, and the core milestones that need to be in place to take your business from where it is today to a thriving seven-figure service business that delivers cash, influence, and autonomy.  

Get full show notes and more information here: https://safimedia.co/534

Discover how to declutter your business and apply seven-figure constraints to create a sustainable business that is custom made for you. You’ll learn what happens when you don’t apply constraints, and how being intentional about the constraints you’re going to put in place will create a cash machine that can build wealth, impact thousands of people, and grow well beyond you.

Get full show notes and more information here: https://safimedia.co/533