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Power + Presence + Position

In a world where the rules of business have been written by men, how do women entrepreneurs who want to make millions of dollars AND impact millions of lives, create enormous success on our terms? This show has the ANSWERS. On Power + Presence + Position (PPP) we believe you CAN make big money and have a big impact. We celebrate your bold opinions, your unapologetic ambition and your unwavering commitment to build an impeccable business and life. Award winning journalist, women's leadership expert, and host of PPP, Eleanor Beaton is on a mission to double the number of women entrepreneurs who generate over a million dollars in annual revenue. This show will teach you to learn to think, communicate and get paid like a 7-figure CEO.
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Now displaying: February, 2022
Feb 22, 2022

If you’re not happy with your current sales conversion rate, this episode is for you. Pretty much every single time I work with a new client, they want to increase their sales conversion, however the how always proves to be a sticking point.

Of course, understanding the solution always starts with understanding the problem, and invariably this comes down to your business structure and ecosystem. When you can align your business model with the kind of ecosystem that allows it to thrive, that’s when you’ll see your sales conversion skyrocket.

Keep reading

This work all starts with clarity around your niche, which provides the first bump in your sales conversion. But if you want to get closer to 100%, you need to take things a step further by generating offer awareness, bringing specificity and familiarity to your marketing.

In this episode, I’m showing you exactly how to increase sales conversion from wherever you are now to as much as 80% in under eight months. You’ll learn how to leverage and understand the psychology of dramatically high sales conversion, and the two-punch approach that will get you there.

Today on the Power + Presence + Position Podcast:

  • What I mean by sales conversion and how to calculate your sales conversion rate.
  • The most important thing you need to do to start boosting your sales conversion.
  • How to eliminate confusion and indecision around your marketing.
  • Why even the smartest entrepreneurs struggle with marketing that lacks clarity.
  • How to generate offer awareness as part of your business’s marketing strategy.
  • What a seven-figure business ecosystem looks like and why this is the final piece of the puzzle.

Resources Mentioned:

Love the show? Let us know!

  • Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
  • What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
Feb 15, 2022

Creating a group coaching program is a powerful way to multiply your income and impact, all while leveraging your time. Meanwhile, enrolling in a group coaching program is an amazing opportunity to learn new skills, perspectives and forge productive working relationships with smart people who share your passion.

I have run group coaching programs and participated in them with amazing outcomes in both. However, these programs are not all created equal, and this is where things get complicated.

Keep reading

There are two types of group coaching experiences: Algorithmic and Heuristic. They both have a place in our industry, but understanding the differences between them is incredibly important for making a wise investment in your personal growth, or providing value for your potential clients.

Tune in this week to discover how to grow your income and make wiser coaching investments by learning to distinguish between the two types of group coaching programs. I’m sharing how to know which one you should buy or build based on your business’s needs and your personal learning goals so you don’t get burned and can provide the kind of experience your clients are looking for.

Today on the Power + Presence + Position Podcast:

  • Why online education and group coaching programs are booming right now.
  • The details of the 2 types of group coaching programs and how they differ.
  • Why so many people get burned by group coaching and online learning and the most common complaints.
  • What you can do to tell different group programs apart from one another.
  • My own experiences in group coaching programs, what worked, and what didn’t.
  • Why you would decide to develop and sell either a heuristic or an algorithmic group coaching program.
  • How to assess your needs and decide on which type of group program is right for you to enroll in.

Resources Mentioned:

Love the show? Let us know!

  • Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
  • What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
Feb 8, 2022

In today’s episode, we’re exploring one of the most powerful forces driving the global economy: women buyers. Whether you sell B2B, B2C, high-end furniture, software as a service, life coaching, or books, the chances are that women are often making the decision to buy from you or not.

Knowing how to connect with, build trust with, and respect women buyers is really important if you want to sell to them. And trust me, with a total global spending power of $18 trillion, equivalent to the world’s second biggest economy, you need to know how to sell to women buyers. However, while we have a lot of money, we’re also not necessarily an easy market to sell to.

Keep reading

Tune in this week as I’m joined by Emaan Abbass, founder of luxury feminine and intimate wellness brand KETISH. She has some powerful, practical, and battle-tested ideas to help you create the kind of offers women love to buy and talk about. I’m also talking to author and speaker Bridget Brennan, who shares the inspiration behind starting her business which focuses on women, and the power of word-of-mouth publicity.

If you’re ready to grow your company by tapping into the $18 trillion female consumer opportunity, or the countless more corporate trillions women control across the world, you’re in the right place. This episode is essential listening because I’m giving you the three most important strategies for successfully selling to women.

Today on the Power + Presence + Position Podcast:

  • The massive opportunity that exists for you when you know how to sell to women.
  • How so many companies have failed in their attempts to appeal to the female market.
  • Why word-of-mouth publicity is so important for female-focused businesses.
  • Emaan’s deep and sincere passion for trustworthy products that has helped her tap into the huge spending power that women possess.
  • How to start leading with your social mission and why this always helps you connect with women buyers.
  • The difference between having sincere passion for your products versus displaying it.
  • My practical tips for demonstrating authenticity and transparency to smart women buyers.

Resources Mentioned:

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Feb 1, 2022

For most founders and entrepreneurs, there are actually just one or two core things that you do that actually produce revenue. So, if I were to quiz you, would you know exactly what those revenue-generating activities are? Well, by the end of this episode you will have a clear and decisive answer.

I call any activity that produces revenue a $10,000 or a $100,000 task, and knowing what those tasks are is critical. However, many of us busy ourselves with tasks that aren’t bringing home the bacon.

Keep reading

We focus on sales, but not the activities that lead to sales. So if you’re not currently making the revenue you want and believe you’ve tried everything, I’m challenging you to get down and dirty with the real cash-producing tasks.

Tune in this week to discover a practical step that you can implement daily to make more money in your business. I’m sharing the daily activities that plant the seeds for future revenue, and all it’s going to require of you is that you put yourself out there for a few minutes every day.

Today on the Power + Presence + Position Podcast:

  • How 15 minutes of grit per day makes a massive impact on your revenue.
  • Why sales are important, but they aren’t the only metric you need to be monitoring.
  • The reasons so many entrepreneurs are not seeing the results they want.
  • Some of the cash-producing conversations you should be having every day.
  • Why you don’t need to work 15 hours a day in order to get paid.
  • The simple but gritty tasks you need to perform that are going to move the money in your business.

Resources Mentioned:

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

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