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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Now displaying: January, 2024
Jan 30, 2024

Do you feel called to write, publish, and sell a book that makes consistent bank and has a huge impact over the long term? Or maybe you feel sick and tired of marketing, just want to sell, make an impact, and rest on your laurels. Either way, this episode Rob shares all the tips that will help you do just that.

 

Rob Fitzpatrick is the real deal when it comes to creating books, workshops, courses, and products that turn people into super-fans. Rob has been running businesses for the past 20 years and has authored three books about his learnings along the way, which have sold over 250K copies. Listen in this week as Eleanor quizzes Rob on how to create an evangelical customer base whose word-of-mouth does the work of selling for you. 

 

Get full show notes and more information here: https://safimedia.co/ai26

 
Jan 23, 2024

If you’re a service provider who wants to build a scalable and sustainable business, this is the episode for you. The reality is there aren’t many resources available out there on navigating the transition from a service-based offer to a scalable one. 

 

To minimize undue suffering, Eleanor is here this week to share a powerful five-step process for effectively cutting back on one-on-one work so you can scale your business without running into any cashflow crunches.

 

Get full show notes and more information here: https://safimedia.co/ai25

 

Jan 16, 2024

If you’re a founder who’s tired of cookie-cutter marketing solutions that don’t work, and want to take a more sophisticated approach to marketing in 2024, this is a must-listen episode. 

 

According to Eleanor’s guest this week, marketing is one of the most deeply misunderstood functions in modern business. Emily Kramer helps startups build marketing through her companies, MKT1 Capital and MKT1 Community, where she acts as an educator, newsletter writer, course creator, and investor. She’s here this week to highlight how founders have the completely wrong marketing mindset, and to offer a wealth of expertise on optimizing your marketing funnel.

 

Get full show notes and more information here: https://safimedia.co/ai24

Jan 9, 2024

Are you ready to bring a spirit of all-in commitment, unwavering dedication, and no-quit energy to your vision, goals, and relationships in 2024? The reality is that most entrepreneurs show up with half-committed energy, which doesn’t just slow down progress, but subtly blocks it altogether.

 

Join Eleanor this week as she walks you through what’s required of you to create the future you want and strategies that will help you transform half-committed, self-doubting, second-guessing energy into the pure power of total commitment.

 

Get full show notes and more information here: https://safimedia.co/ai23

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