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Power + Presence + Position

In a world where the rules of business have been written by men, how do women entrepreneurs who want to make millions of dollars AND impact millions of lives, create enormous success on our terms? This show has the ANSWERS. On Power + Presence + Position (PPP) we believe you CAN make big money and have a big impact. We celebrate your bold opinions, your unapologetic ambition and your unwavering commitment to build an impeccable business and life. Award winning journalist, women's leadership expert, and host of PPP, Eleanor Beaton is on a mission to double the number of women entrepreneurs who generate over a million dollars in annual revenue. This show will teach you to learn to think, communicate and get paid like a 7-figure CEO.
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Now displaying: Page 1
May 10, 2022

I talk to many business owners who are in the process of shifting their business models from a one-to-one model to one where they have the ability to sell to many people at once. This is one of the classic ways we scale up a service or knowledge-based company, and lots of entrepreneurs are trying to figure out how to package up what they do to offer to multiple people at once.

 

For some reason, in the process of making this shift, I watch brilliant women founders make the leap of logic that they must now become excellent digital or social media marketers. They believe this is the only way to rake in hundreds of thousands of dollars, and the only way to build a million-dollar business selling scaled-up services.

 

Keep reading

 

Many of you have fantastic networks and have always been great at relational marketing, but you’re struggling with digital marketing, and you can’t figure out how those entrepreneurs advertising on Instagram or LinkedIn are getting it to work so amazingly for them. So this raises the question: is it possible to market effectively without resorting to social media?

 

Join me on the podcast this week as I reassure you that it’s totally possible to dramatically increase your program sales without social media. We’re exploring and debunking why so many leaders believe they need to utilize digital marketing or social media to scale, and 3 things you can do instead.

 

Today on the Power + Presence + Position Podcast:

 

  • Why so many founders believe they have to use social media to market their leveraged offers.
  • The sneaky ways we discount the revenue we’ve made.
  • 3 things you can do instead of marketing your programs through social media.
  • How to get clear on what’s in your lane, and what isn’t.
  • Why you don’t need social media to rake in hundreds of thousands of dollars.
  • How to market your programs without social media.

 

Resources Mentioned:

 

 

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