In today’s episode, I share insight on whether you should market your brand during a global crisis and my response to the concerns many have about the possible backlash for marketing during a pandemic. I discuss whether marketing is essential to keeping your business afloat, and some crisis communications tips to help you be strategic with your approach. I also highlight how to craft a meaningful marketing message without spreading hysteria and what your clients and prospects likely crave from your brand during this uncertain time.
"This current situation has only served to amplify an underlying belief that you already had." - Eleanor Beaton
Today on the Fierce Feminine Leadership Podcast:
- Why it is OK to market your business right now with the COVID-19 pandemic and the most common questions female entrepreneurs currently have
- Questions to ask yourself to determine whether to suspend your marketing efforts
- Beliefs that live below your fear of being perceived in a negative light for marketing during a crisis
- How these limiting beliefs reveal a common attitude towards women in the workforce
- The biggest threat to your success right now (hint: it’s not COVID-19 or the economy)
- Three current needs within society that you can help address through your brand
- Why I decided to make my upcoming retreat virtual in light of the pandemic
- Five specific tips for communicating with your audience during this crisis
- The importance of prioritizing thought-work so you can approach your leadership with calmness and consistency
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