Today, I share a powerful tool called the Halo Effect that allows you to make compelling decisions about how to promote and communicate your business to your market. I discuss two major beliefs that prevent people from niching as well as how thinking about niching in the wrong way can tremendously impact your ability to take action. I also share how the success of some big and popular brands and personalities are attributed to this strategy as well as the most significant question to ask yourself beyond simply “What’s my niche?”
“If you are known for one thing, positive impact begins to spread.” - Eleanor Beaton
Today on the Fierce Feminine Leadership Podcast:
- A frustrating challenge for mission-based business
- Examples of different ways to niche
- A powerful multiplying strategy that also happens to be another way to niche
- Why many entrepreneurs are hesitant to niche their services
- What the Mission Marketing Trap is
- How to avoid losing your ability to stand out
- What is the Halo Effect and examples of what it looks like ‘in action’
- How to leverage the Halo Effect to build brand authority
Resources Mentioned:
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