The decision to hire a full-time staff for your business is a huge commitment. A 2019 survey found that 55% of all entrepreneurs have gone without pay for at least six months in order to pay their staff, but unless you want to stay stuck doing everything on your own, you must figure out how to grow your team without going broke.

Join Eleanor this week as she gives you five fundamental rules for being an empathetic, compassionate, and great business owner to work for while ensuring a profitable and lucrative business. You’ll learn practical, actionable steps you can put into place to make sure you aren’t draining your company of profits, and tips for hiring employees who generate wins for your business.

Get full show notes and more information here: https://safimedia.co/WO3

In this rather riveting second episode, we delve into the inspiring journey of Amanda Tress, who redefined her career path to build an empire. Amanda's story is rooted in over a decade of experience in the marketing and fitness world. By 2018, she was managing a 7-figure digital marketing agency while running a fitness and nutrition company on the side. Shortly after giving birth to her third child, Amanda made the powerful and painful decision to cut her lucrative marketing agency to focus solely on her fitness business, The FASTer Way to Fat Loss. Her story is a true testament to the power of focused ambition and drive.

Tune in this week to learn how Amanda Tress turned a side hustle into a multi-million dollar business. Discover her scaling strategies, the importance of focus and ruthless prioritization, and how she leveraged her expertise to build a digital fitness empire. 

Get full show notes and more information here: https://safimedia.co/WO2

There has never been more support available for women entrepreneurs than there is today, and yet, women founders are still hugely misunderstood. If you wonder what you really need at each stage of growth, or how to take the correct action at the right time to drive more sales, profits, and impact, you’re in the right place.

In this very first episode of Woman Owned, Eleanor shares 16 game-changing data points that will put your growth challenges into perspective. This comes from the research Safi Media has gathered over the last seven years, and is derived from Eleanor’s work coaching over 700 women and her own experience as a founder in the top 1.7% of all women-owned businesses globally. She’s revealing what you’ll typically see at each of these 16 data points and why, and how to take empowered action to grow.

Get full show notes and more information here: https://safimedia.co/WO1

With over 500 episodes and close to two million downloads under her belt, Eleanor has learned some major lessons about how to create, launch, and sustain a podcast that brings a financial return.

After multiple iterations of her podcast and 18 months of producing Anchored Intelligence, Eleanor is closing the door on this amazing chapter in honor of new starts. In light of a brand new show for women founders coming to you next week, she’s here to share five things she’s learned as a content creator that you can use as an anchor if you’re considering starting a podcast or already have one in the works.

Get full show notes and more information here: https://safimedia.co/ai43

Not hitting your goals is part and parcel of the entrepreneurial experience, especially if you want to become a high-growth leader. While this is a relatively common experience for entrepreneurs, you might be layering extra pain and suffering on top of your perceived failure, when in reality, you’re making major leaps forward just by setting and pursuing these big goals.

Tune in this week to learn the magic of setting big goals, even when you don’t meet them. Eleanor is showing you why setting goals you don’t achieve isn’t a problem and the three main side effects of pursuing big goals.

Get full show notes and more information here: https://safimedia.co/ai42

Ever wonder what feminists mean by “the patriarchy?” It’s presented as the boogeyman in our culture, but what is it really and where did it come from? If you’ve always assumed this is just the way the world has always been, but you’re tired of being a “good girl” and instead crave being a whole, fully expressed woman, this episode is for you.

To unpack this concept, Eleanor is joined by Elise Loehnen, author of the New York Times Bestseller, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good. They’re exploring its historical roots, how it manifests in modern women’s lives, and the true cost of constantly playing by society’s rules - rules that weren’t built for women in the first place.

Get full show notes and more information here: https://safimedia.co/ai41

If you feel like you’re drowning in all the things you could and should be doing with little time on your hands to accomplish your goals, it’s time to meet your stress with power. A lack of time isn’t a mindset issue. It’s real. However, you do have agency when it comes to how you fill and use your time, and Eleanor is here this week to show you how to become someone who does hard better.

Join Eleanor on this episode to hear the impact of time stress on ambitious women, and why, while you may be tempted to downgrade your goals, it’s vital for you to upgrade your power instead. You’ll learn the real antidote to stress, what is amplifying your experience of time stress, and how to rewrite your story on power.

Get full show notes and more information here: https://safimedia.co/ai40

Entrepreneurs who have the most staying power know that there’s one skill that is critical, irreplaceable, and hard to overcome if you don’t cultivate it as a CEO, and that’s the ability to sell. No matter the kind of business you run, or how great your product or service is, if you can’t sell, it’s impossible for your company to outperform this gap.

This week’s episode is a masterclass in sales techniques and sustainable selling strategies. Caitlin MacGregor is the CEO and co-founder of Plum: a skills-based talent intelligence platform that helps you unlock your organization’s full potential. She’s decoding strong product market fit and sharing how she accomplished the perfect recipe for Plum’s product and its target market. 

Get full show notes and more information here: https://safimedia.co/ai39

In the fast-paced world of entrepreneurship, the ability to balance long-term slow-growth initiatives with immediate action is a game-changer. This balancing act is an essential skill all entrepreneurial CEOs and entrepreneurs must cultivate to master the art of GSD: Getting Shit Done.

Join Eleanor this week as she dives into why mastering the art of GSD is the secret weapon of successful entrepreneurs and leaders. She’s exploring the importance of urgency and immediacy in business, the roadblocks entrepreneurs face, and her top strategies for staying laser-focused on driving your business forward.

Get full show notes and more information here: https://safimedia.co/ai38

You’re a driven leader who is accustomed to setting goals. But let’s be honest, they probably don’t always pan out. Is it a willpower issue? Are your targets unrealistic? Do you maybe need a new approach? Why does success remain elusive? 

To answer these questions, Eleanor sought out the insight of a world-renowned researcher on the topic of setting and achieving goals. Dr. Emily Balcetis is an American social psychologist and Associate Professor of Psychology at NYU. Her research focuses on people’s perception of the world and how our motivations, goals, and emotions influence it, and she’s here today to shed light on the science behind setting and achieving goals.

Get full show notes and more information here: https://safimedia.co/ai37

Having a solid money mindset is essential when it comes to growing and scaling your business. Being a CEO and founder requires a comprehensive skill set that includes great financial management practices. However, Eleanor is here this week to talk specifically about your relationship with money.

Tune in this week to hear the money beliefs that may be sabotaging your business and why you must examine if your money beliefs are helping or harming you. Eleanor hopes this list helps you see where you might already share in these beliefs, or find an opportunity for you to practice new beliefs.

Get full show notes and more information here: https://safimedia.co/ai36

What does it take to be a remarkable person? In an age where there’s such a fascination with personal brands, how do you become labeled a remarkable person? And is it possible to do so without trying? 

To answer these questions, Eleanor is speaking to Silicon Valley legend, Guy Kawasaki. Guy is the chief evangelist of Canva, host of the Remarkable People podcast, executive fellow of the Haas School of Business, adjunct professor of the University of New South Wales, and author of 15 books. His newest release, Think Remarkable, explores his philosophy on what it takes to be a remarkable person, and he’s here to share his insights.

Join Eleanor and Guy on this episode as they discuss what people get so wrong about cultivating an identity as a remarkable person, and Guy’s three-part framework for building a remarkable personal brand without trying. 

Get full show notes and more information here: https://safimedia.co/ai35

Eleanor is exploring the art of unstoppable success inside a ‘boring’ business this week. Think businesses like vending machines or laundromats. Eleanor’s guest today is a globally recognized entrepreneur who built a laundry and dry cleaning company from nothing, self-funded it, and franchised it, and she’s here to tell you all about it.

Rechelle Balanzat is the founder and CEO of Juliette: a fast-growing laundry and dry cleaning service. She’s a visionary who has revolutionized the world of laundry, and she’s regarded as one of the most influential leaders in her category. Rechelle is offering her expertise on what it takes to create unstoppable success, and her top tips for entrepreneurs who have an idea brewing inside of them that they want to bring to market. 

Get full show notes and more information here: https://safimedia.co/ai34

Have you ever been in a room with powerful women and started to feel less than? Why does it feel terrible when you see someone else’s success take off? Do you judge or feel the need to compete with other women who have become successful?

Listen in this week to hear five ways scarcity uniquely manifests for women and how it sabotages your growth. You’ll learn the overarching beliefs in a patriarchal society that are keeping you mired in scarcity, and what it takes for women to get over their scarcity thinking and truly uplift one another.

Turning your passion into a scalable business is the path most entrepreneurs follow, but there are other ways to engineer a scalable business model. Eleanor’s guest this week is a master at uncovering scalable ideas.

Eric Lam is the founder of the popular newsletter Exploding Ideas where he helps his 10,000+ subscribers discover startup ideas in million-dollar niches. Exploding Ideas is a market research and growth firm that specializes in data analytics and digital marketing to identify and capitalize on tailwind opportunities. 

Tune in this week to hear Eric share his tips for building your own mailing list and how entrepreneurs like you can begin leveraging market research to engineer scalable business ideas. 

Your scalable offer is a key piece of infrastructure that allows you to create more cash, influence, and freedom in your business, but what happens when you create one that isn’t selling? How do you figure out what’s wrong? And what do you fix first? 

If you’re running into the very common problem of your scalable offer not selling the way you hoped, listen in this week. Eleanor is here to walk you through her internal process for addressing the issues you might be facing if your offer isn’t selling. 

Do you find personal finance confusing? How can you manage your money more effectively to achieve financial freedom? And how can you turn your business into a potential source of generational wealth for you and the people you care most about? 

To explore the topic of generational wealth this week, Eleanor is joined by certified financial planner Rachael Camp. Rachael is the founder of Camp Wealth: a financial planning firm that helps high-earners and entrepreneurs build and preserve wealth, and she’s here today to share bite-sized nuggets of wisdom on how you can start thinking about building generational wealth. She’s sharing her top tips on transforming your relationship with money, and touching on topics like diversification, profitability, monitoring your cashflow, and emergency funds.

Get full show notes and more information here: https://safimedia.co/ai30

One of the challenges that comes with scaling your company is when you’re faced with clients who don’t want to work with your team; they only want to work with you. The ability to scale to the point that your clients get as much out of your team as they would with you creates a huge boom in your advancement as an entrepreneur.

Nancy Duarte is the CEO of Duarte Inc., a communications expert, the author of six best-selling books, and a legend in Silicon Valley. For over 35 years, Nancy and her team have worked with the highest-performing brands and executives in the world, but to do this, she had to transform her brand from a one-woman show into a recognized house of experts. If you’re ready to go from working directly with your clients to stepping back to become a full-time visionary CEO, listen in to hear Nancy’s wisdom on growing and scaling your company in this way.

Get full show notes and more information here: https://safimedia.co/ai29

One lucrative way to provide value to your email list is through quiz funnels which perform 2-3x better than static content. My guest this week happens to be an expert on quiz funnels and is breaking them down for us.

Chanti Zak is a quiz funnel strategiest, a growth consultant, and a coach who is obsessed with psychology, interactive marketing, and getting brag-worthy results for her clients. She has crafted high-yield quizzes for some of the top women entrepreneurs in the online space. In this conversation, she walks us through the psychology behind quizzes, the types of businesses they are best-suited for, and the three things it’s best to have in place before you create a quiz.

To be a successful entrepreneur, you have to be willing to consistently work on your priorities. You need sustained focus and urgency, and something I like to call aggressive implementation.

Tune in this week to learn what aggressive implementation is, why it’s crucial to your entrepreneurial success, and the five steps to becoming an aggressive implementor. The time to aggressively work towards your goals is now, and this episode will show you how.

Do you feel called to write, publish, and sell a book that makes consistent bank and has a huge impact over the long term? Or maybe you feel sick and tired of marketing, just want to sell, make an impact, and rest on your laurels. Either way, this episode Rob shares all the tips that will help you do just that.

Rob Fitzpatrick is the real deal when it comes to creating books, workshops, courses, and products that turn people into super-fans. Rob has been running businesses for the past 20 years and has authored three books about his learnings along the way, which have sold over 250K copies. Listen in this week as Eleanor quizzes Rob on how to create an evangelical customer base whose word-of-mouth does the work of selling for you. 

If you’re a service provider who wants to build a scalable and sustainable business, this is the episode for you. The reality is there aren’t many resources available out there on navigating the transition from a service-based offer to a scalable one. 

To minimize undue suffering, Eleanor is here this week to share a powerful five-step process for effectively cutting back on one-on-one work so you can scale your business without running into any cashflow crunches.

If you’re a founder who’s tired of cookie-cutter marketing solutions that don’t work, and want to take a more sophisticated approach to marketing in 2024, this is a must-listen episode. 

According to Eleanor’s guest this week, marketing is one of the most deeply misunderstood functions in modern business. Emily Kramer helps startups build marketing through her companies, MKT1 Capital and MKT1 Community, where she acts as an educator, newsletter writer, course creator, and investor. She’s here this week to highlight how founders have the completely wrong marketing mindset, and to offer a wealth of expertise on optimizing your marketing funnel.

Get full show notes and more information here: https://safimedia.co/ai24

Are you ready to bring a spirit of all-in commitment, unwavering dedication, and no-quit energy to your vision, goals, and relationships in 2024? The reality is that most entrepreneurs show up with half-committed energy, which doesn’t just slow down progress, but subtly blocks it altogether.

Join Eleanor this week as she walks you through what’s required of you to create the future you want and strategies that will help you transform half-committed, self-doubting, second-guessing energy into the pure power of total commitment.

Get full show notes and more information here: https://safimedia.co/ai23

Despite the continuous stream of advice available on tackling the gender pay gap, progress in this arena remains frustratingly slow. So, what’s the real culprit behind this persistent disparity?

To delve into the underlying forces driving the gender pay gap, Eleanor is joined by Dr. Claudia Goldin, a leading authority in this field. Dr. Goldin is a Henry Lee Professor of Economics at Harvard. Listen in as Dr. Goldin draws from her extensive research spanning decades to highlight why the gender pay gap exists at a deep fundamental level, debunk the prevailing myths about the gender pay gap, and identify the key levers we can activate to change it.

Get full show notes and more information here: https://safimedia.co/ai22