Whether you’re experiencing low sales, poor product-market fit, or inefficiency, the root of the problems you’re facing in business might be anchored in a lack of innovation. In the midst of massive change in our post-crisis world, the ability to devise smart new solutions to pesky or long-standing problems is especially vital, and it’s a sign that innovation is needed.
Eleanor’s guest this week is Olympian, entrepreneur, innovator, and mom of four, Julia Rivard Dexter. Julia competed in the 2000 Summer Olympics before transitioning into the world of innovative tech and leading several successful technology ventures. She's here to share her transition from the world of elite sport into tech, her thoughts on the value of competition, and her top tips for nurturing your drive as a competitive, creative entrepreneur.
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One of the biggest fears entrepreneurs face is that their offers won’t sell, and it’s not an entirely irrational fear. When your service, consulting or coaching offers aren't designed with users in mind, you can experience low to no sales, especially on group programs. This is where the discipline of user research comes in, and Eleanor’s guest today is a legitimate pro.
Ximena Vengoechea was a UX researcher, mentor, and manager at LinkedIn, Twitter, and Pinterest. She shares the biggest mistakes entrepreneurs make when designing new offers and the kind of mistakes that result in low or no sales. Ximena walks you through a simple approach to conducting effective user research so you can speed up sales by tweaking or creating offers customers actually want, and the best practices when it comes to conducting user interviews.
Get full show notes and more information here: https://safimedia.co/ai2