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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Now displaying: Category: Business
May 14, 2024

Ever wonder what feminists mean by “the patriarchy?” It’s presented as the boogeyman in our culture, but what is it really and where did it come from? If you’ve always assumed this is just the way the world has always been, but you’re tired of being a “good girl” and instead crave being a whole, fully expressed woman, this episode is for you.

 

To unpack this concept, Eleanor is joined by Elise Loehnen, author of the New York Times Bestseller, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good. They’re exploring its historical roots, how it manifests in modern women’s lives, and the true cost of constantly playing by society’s rules - rules that weren’t built for women in the first place.

 

Get full show notes and more information here: https://safimedia.co/ai41

May 7, 2024

If you feel like you’re drowning in all the things you could and should be doing with little time on your hands to accomplish your goals, it’s time to meet your stress with power. A lack of time isn’t a mindset issue. It’s real. However, you do have agency when it comes to how you fill and use your time, and Eleanor is here this week to show you how to become someone who does hard better.

 

Join Eleanor on this episode to hear the impact of time stress on ambitious women, and why, while you may be tempted to downgrade your goals, it’s vital for you to upgrade your power instead. You’ll learn the real antidote to stress, what is amplifying your experience of time stress, and how to rewrite your story on power.

 

Get full show notes and more information here: https://safimedia.co/ai40

Apr 30, 2024

Entrepreneurs who have the most staying power know that there’s one skill that is critical, irreplaceable, and hard to overcome if you don’t cultivate it as a CEO, and that’s the ability to sell. No matter the kind of business you run, or how great your product or service is, if you can’t sell, it’s impossible for your company to outperform this gap.

 

This week’s episode is a masterclass in sales techniques and sustainable selling strategies. Caitlin MacGregor is the CEO and co-founder of Plum: a skills-based talent intelligence platform that helps you unlock your organization’s full potential. She’s decoding strong product market fit and sharing how she accomplished the perfect recipe for Plum’s product and its target market. 

 

Get full show notes and more information here: https://safimedia.co/ai39

 

 

Apr 23, 2024

In the fast-paced world of entrepreneurship, the ability to balance long-term slow-growth initiatives with immediate action is a game-changer. This balancing act is an essential skill all entrepreneurial CEOs and entrepreneurs must cultivate to master the art of GSD: Getting Shit Done.

 

Join Eleanor this week as she dives into why mastering the art of GSD is the secret weapon of successful entrepreneurs and leaders. She’s exploring the importance of urgency and immediacy in business, the roadblocks entrepreneurs face, and her top strategies for staying laser-focused on driving your business forward.

 

Get full show notes and more information here: https://safimedia.co/ai38

Apr 16, 2024

You’re a driven leader who is accustomed to setting goals. But let’s be honest, they probably don’t always pan out. Is it a willpower issue? Are your targets unrealistic? Do you maybe need a new approach? Why does success remain elusive? 

 

To answer these questions, Eleanor sought out the insight of a world-renowned researcher on the topic of setting and achieving goals. Dr. Emily Balcetis is an American social psychologist and Associate Professor of Psychology at NYU. Her research focuses on people’s perception of the world and how our motivations, goals, and emotions influence it, and she’s here today to shed light on the science behind setting and achieving goals.

 

Get full show notes and more information here: https://safimedia.co/ai37

Apr 9, 2024

Having a solid money mindset is essential when it comes to growing and scaling your business. Being a CEO and founder requires a comprehensive skill set that includes great financial management practices. However, Eleanor is here this week to talk specifically about your relationship with money.

 

Tune in this week to hear the money beliefs that may be sabotaging your business and why you must examine if your money beliefs are helping or harming you. Eleanor hopes this list helps you see where you might already share in these beliefs, or find an opportunity for you to practice new beliefs.

 

Get full show notes and more information here: https://safimedia.co/ai36

Apr 2, 2024

What does it take to be a remarkable person? In an age where there’s such a fascination with personal brands, how do you become labeled a remarkable person? And is it possible to do so without trying? 

 

To answer these questions, Eleanor is speaking to Silicon Valley legend, Guy Kawasaki. Guy is the chief evangelist of Canva, host of the Remarkable People podcast, executive fellow of the Haas School of Business, adjunct professor of the University of New South Wales, and author of 15 books. His newest release, Think Remarkable, explores his philosophy on what it takes to be a remarkable person, and he’s here to share his insights.

 

Join Eleanor and Guy on this episode as they discuss what people get so wrong about cultivating an identity as a remarkable person, and Guy’s three-part framework for building a remarkable personal brand without trying. 

 

Get full show notes and more information here: https://safimedia.co/ai35

Mar 26, 2024

Eleanor is exploring the art of unstoppable success inside a ‘boring’ business this week. Think businesses like vending machines or laundromats. Eleanor’s guest today is a globally recognized entrepreneur who built a laundry and dry cleaning company from nothing, self-funded it, and franchised it, and she’s here to tell you all about it.

 

Rechelle Balanzat is the founder and CEO of Juliette: a fast-growing laundry and dry cleaning service. She’s a visionary who has revolutionized the world of laundry, and she’s regarded as one of the most influential leaders in her category. Rechelle is offering her expertise on what it takes to create unstoppable success, and her top tips for entrepreneurs who have an idea brewing inside of them that they want to bring to market. 

 

Get full show notes and more information here: https://safimedia.co/ai34

Mar 19, 2024

Have you ever been in a room with powerful women and started to feel less than? Why does it feel terrible when you see someone else’s success take off? Do you judge or feel the need to compete with other women who have become successful?

 

Listen in this week to hear five ways scarcity uniquely manifests for women and how it sabotages your growth. You’ll learn the overarching beliefs in a patriarchal society that are keeping you mired in scarcity, and what it takes for women to get over their scarcity thinking and truly uplift one another.

 

Get full show notes and more information here: https://safimedia.co/ai33

Mar 12, 2024

Turning your passion into a scalable business is the path most entrepreneurs follow, but there are other ways to engineer a scalable business model. Eleanor’s guest this week is a master at uncovering scalable ideas.

 

Eric Lam is the founder of the popular newsletter Exploding Ideas where he helps his 10,000+ subscribers discover startup ideas in million-dollar niches. Exploding Ideas is a market research and growth firm that specializes in data analytics and digital marketing to identify and capitalize on tailwind opportunities. 

 

Tune in this week to hear Eric share his tips for building your own mailing list and how entrepreneurs like you can begin leveraging market research to engineer scalable business ideas. 

 

Get full show notes and more information here: https://safimedia.co/ai32

 

Mar 5, 2024

Your scalable offer is a key piece of infrastructure that allows you to create more cash, influence, and freedom in your business, but what happens when you create one that isn’t selling? How do you figure out what’s wrong? And what do you fix first? 

 

If you’re running into the very common problem of your scalable offer not selling the way you hoped, listen in this week. Eleanor is here to walk you through her internal process for addressing the issues you might be facing if your offer isn’t selling. 

 

Get full show notes and more information here: https://safimedia.co/ai31

 

Feb 27, 2024

Do you find personal finance confusing? How can you manage your money more effectively to achieve financial freedom? And how can you turn your business into a potential source of generational wealth for you and the people you care most about? 

 

To explore the topic of generational wealth this week, Eleanor is joined by certified financial planner Rachael Camp. Rachael is the founder of Camp Wealth: a financial planning firm that helps high-earners and entrepreneurs build and preserve wealth, and she’s here today to share bite-sized nuggets of wisdom on how you can start thinking about building generational wealth. She’s sharing her top tips on transforming your relationship with money, and touching on topics like diversification, profitability, monitoring your cashflow, and emergency funds.

 

Get full show notes and more information here: https://safimedia.co/ai30

Feb 20, 2024

One of the challenges that comes with scaling your company is when you’re faced with clients who don’t want to work with your team; they only want to work with you. The ability to scale to the point that your clients get as much out of your team as they would with you creates a huge boom in your advancement as an entrepreneur.

 

Nancy Duarte is the CEO of Duarte Inc., a communications expert, the author of six best-selling books, and a legend in Silicon Valley. For over 35 years, Nancy and her team have worked with the highest-performing brands and executives in the world, but to do this, she had to transform her brand from a one-woman show into a recognized house of experts. If you’re ready to go from working directly with your clients to stepping back to become a full-time visionary CEO, listen in to hear Nancy’s wisdom on growing and scaling your company in this way.

 

Get full show notes and more information here: https://safimedia.co/ai29

Feb 13, 2024

One lucrative way to provide value to your email list is through quiz funnels which perform 2-3x better than static content. My guest this week happens to be an expert on quiz funnels and is breaking them down for us.

 

Chanti Zak is a quiz funnel strategiest, a growth consultant, and a coach who is obsessed with psychology, interactive marketing, and getting brag-worthy results for her clients. She has crafted high-yield quizzes for some of the top women entrepreneurs in the online space. In this conversation, she walks us through the psychology behind quizzes, the types of businesses they are best-suited for, and the three things it’s best to have in place before you create a quiz.

 

Get full show notes and more information here: https://safimedia.co/ai28

 
Feb 6, 2024

To be a successful entrepreneur, you have to be willing to consistently work on your priorities. You need sustained focus and urgency, and something I like to call aggressive implementation.

 

Tune in this week to learn what aggressive implementation is, why it’s crucial to your entrepreneurial success, and the five steps to becoming an aggressive implementor. The time to aggressively work towards your goals is now, and this episode will show you how.

 

Get full show notes and more information here: https://safimedia.co/ai27

 

Jan 30, 2024

Do you feel called to write, publish, and sell a book that makes consistent bank and has a huge impact over the long term? Or maybe you feel sick and tired of marketing, just want to sell, make an impact, and rest on your laurels. Either way, this episode Rob shares all the tips that will help you do just that.

 

Rob Fitzpatrick is the real deal when it comes to creating books, workshops, courses, and products that turn people into super-fans. Rob has been running businesses for the past 20 years and has authored three books about his learnings along the way, which have sold over 250K copies. Listen in this week as Eleanor quizzes Rob on how to create an evangelical customer base whose word-of-mouth does the work of selling for you. 

 

Get full show notes and more information here: https://safimedia.co/ai26

 
Jan 23, 2024

If you’re a service provider who wants to build a scalable and sustainable business, this is the episode for you. The reality is there aren’t many resources available out there on navigating the transition from a service-based offer to a scalable one. 

 

To minimize undue suffering, Eleanor is here this week to share a powerful five-step process for effectively cutting back on one-on-one work so you can scale your business without running into any cashflow crunches.

 

Get full show notes and more information here: https://safimedia.co/ai25

 

Jan 16, 2024

If you’re a founder who’s tired of cookie-cutter marketing solutions that don’t work, and want to take a more sophisticated approach to marketing in 2024, this is a must-listen episode. 

 

According to Eleanor’s guest this week, marketing is one of the most deeply misunderstood functions in modern business. Emily Kramer helps startups build marketing through her companies, MKT1 Capital and MKT1 Community, where she acts as an educator, newsletter writer, course creator, and investor. She’s here this week to highlight how founders have the completely wrong marketing mindset, and to offer a wealth of expertise on optimizing your marketing funnel.

 

Get full show notes and more information here: https://safimedia.co/ai24

Jan 9, 2024

Are you ready to bring a spirit of all-in commitment, unwavering dedication, and no-quit energy to your vision, goals, and relationships in 2024? The reality is that most entrepreneurs show up with half-committed energy, which doesn’t just slow down progress, but subtly blocks it altogether.

 

Join Eleanor this week as she walks you through what’s required of you to create the future you want and strategies that will help you transform half-committed, self-doubting, second-guessing energy into the pure power of total commitment.

 

Get full show notes and more information here: https://safimedia.co/ai23

Dec 26, 2023

Despite the continuous stream of advice available on tackling the gender pay gap, progress in this arena remains frustratingly slow. So, what’s the real culprit behind this persistent disparity?

 

To delve into the underlying forces driving the gender pay gap, Eleanor is joined by Dr. Claudia Goldin, a leading authority in this field. Dr. Goldin is a Henry Lee Professor of Economics at Harvard. Listen in as Dr. Goldin draws from her extensive research spanning decades to highlight why the gender pay gap exists at a deep fundamental level, debunk the prevailing myths about the gender pay gap, and identify the key levers we can activate to change it.

 

Get full show notes and more information here: https://safimedia.co/ai22

Dec 12, 2023

To scale your business without working harder and without unnecessary complexity, you must create scalable offers. To do that, you have to package your knowledge into assets, also known as intellectual property. And when it comes to packaging, protecting, and leveraging your business’s intellectual property, Eleanor’s guest this week is the expert.

 

Andrea Henry is a Cambridge-educated lawyer with over 15 years of experience working with business owners at every stage of the entrepreneurial journey. Through innovative legal structures and a wealth of experience, she helps entrepreneurs leverage their intellectual property to create the life and legacy they want. Tune in this week to learn how to package, protect, and leverage your business’s intellectual property.

 

Get full show notes and more information here: https://safimedia.co/ai21

Nov 28, 2023

Are you currently working on the big projects that you know will set you up for long-term success? Or are you distracting yourself by prioritizing the little bitty things that feel predictable and safe, but leave you exactly where you are?

 

Join Eleanor on this episode to discover what doing the work that truly moves the needle entails, and how a certain type of procrastination is preventing you from putting big projects into motion. You’ll hear the role of personal alarm systems in per-day and per-project procrastination, and Eleanor’s tips for putting an end to procrastination that’s keeping you stuck.

 

Get full show notes and more information here: https://safimedia.co/ai20

Nov 14, 2023

What does powerful leadership sound like to you? Is it loud and booming? Can it sound soft and steely? Are you using your voice as an instrument of communication in your leadership?

 

This week, Eleanor is speaking with vocal coach and author of Permission to Speak, Samara Bay. Samara has been a Hollywood dialect coach for over a decade with clients all over the world, and she joins Eleanor to discuss why most of us have learned to speak from a fear-based place, how to harness a love-based approach in using and trusting your voice, and the powerful leader you become when you anchor in your message.

 

Get full show notes and more information here: https://safimedia.co/ai19

Oct 31, 2023

Join Eleanor on this episode to discover the three main side effects of pursuing a big goal. You’ll hear why setting goals you don’t always achieve isn’t a problem in business, how you might be making the experience of not hitting goals more painful than necessary, and the major wins you’ll experience just by pursuing goals.

 

Get full show notes and more information here: https://safimedia.co/ai18

Oct 17, 2023

We often talk about high performance in terms of winning, having more money, and experiencing success, but that leaves out a big piece of the puzzle. Eleanor’s guest this week is the perfect example of how high performance is about more than just what you achieve. Rebecca Rusch is an American ultra-endurance professional athlete, seven-time world champion, author, entrepreneur, speaker, and Emmy award winner. Her career has spanned a bunch of different adventure sports, and she’s here this week to walk you through the habits of high performance.

 

Tune in today to discover how, whether you’re a CEO, mom, or athlete, taking care of your body is the key to unlocking your mind, creativity, and longevity. Rebecca is sharing the habits that fuel elite performance, why play and community are crucial when it comes to your health protocol, and how the mind, body, and spirit are connected to each other.

 

Get full show notes and more information here: https://safimedia.co/ai17

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