Are you leveraging the power of association when it comes to building your influence and extending the power of your brand? If you’re not, you should be. And in this episode, my guest is going to show us just how powerful association can be for building and positioning your business.
Corey Poirier is an author, public speaking coach, and multiple-time TEDx speaker who has presented to hundreds of thousands of attendees. An expert on interviews, Corey has interviewed over 6500 guests and is highly committed to his craft.
Interviews can be an incredibly useful tool for establishing your position and leveraging any association you may have. Now, they can also be used in a manipulative, ego-driven way, but that won’t garner the sustainable success you desire and people will see right through it.
We’re talking about how to use interviews in a genuine, thoughtful way that gives you, the interviewee, and the attendees, value. Corey has mastered and refined this craft making him the perfect person to dive into this topic with.
In today’s podcast, I interview Corey Poirier on the power of association, conducting interviews, and being obsessed with your work. Corey didn’t become a speaking expert overnight, so he’s taking us through his journey to get to where he is today. He’s also sharing how you can use interviews and associations to better position your brand. This episode is jam-packed with insight so you don’t want to miss it.
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