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Fierce Feminine Leadership

If you are ready to claim your power and change the world, then join women empowerment expert Eleanor Beaton for Fierce Feminine Leadership. Each week, Eleanor shares inspiring interviews with powerful women in business, along with practical tools and tricks you can use today to step into your power, smash your glass ceiling and take your seat at the tables where the big deals and decisions are made.
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Now displaying: May, 2016
May 30, 2016

Mindy Weinstein is the “expert to the experts” when it comes to SEO and internet marketing strategies. She is the President and Founder of the digital marketing firm, Market Mindshift, as well as a digital marketing strategist, public speaker, trainer, and a published author. She has taught dozens of large companies and major brands how to market their online products and services using digital marketing, social media, and SEO strategies. Mindy has had media appearances and has been interviewed and quoted in countless publications including FOX, NBC, ABC, the Huffington Post, and Bloomberg Radio. She has an MBA from Arizona State University and is currently working on her Ph.D. in Psychology with a special focus on technology.

In today’s episode, Mindy shares her story on how she got started in the digital marketing industry as well as several actionable tips on how you can improve your visibility and discoverability online.

Thank you for joining me on the show today, Mindy.

 

Here’s a Breakdown of the Topics We Covered:

  • Mindy’s story – how she got started in the internet marketing and SEO field
  • Things you need to be doing and thinking about to make sure your website is working hard and creating results.
  • Mindy explains what “discoverability” is and why it is important.
  • Ways you can become more visible online – and why it’s
  • Universal traits and behaviors you want to have to kick start your career and get promoted fast.
  • What prompted Mindy to leave the corporate world and start her own business?
  • Internet marketing trends Mindy has noticed and you should be using.
  • Valuable tips for fierce feminine entrepreneurs and intrapreneurs to increase their online visibility, discoverability, and market themselves online.
  • Mindy tells us what Market Mindshift is, and shares her business model and revenue streams.
  • The difference between personal branding and corporate branding, and why Mindy chose to brand her business as a corporate entity.

“If you don’t ask for what you want, you won’t get the opportunities.” – Mindy Weinstein

 

Mindy’s Advice for Women in Organizations and Ready to “Go It Alone.”

  • Plan how you will get clients. Plan out what the bare minimum income you need each month to pay your bills and live comfortably. Plan what steps you want to take immediately once you’re on your own.

 

Mindy’s Top 3 Tips for Entrepreneurs Trying to Market Themselves Online

  1. Work on your website. “Your website is your central hub. You have to make sure what’s under your hood is working correctly. If you can’t get your website indexed by search engines, you’re never going to rank for anything. Make sure you have the right technical structure for your website.”
  2. Work on your website’s “Your message is what is on your homepage, landing pages, blog posts. Showcase your expertise. Build trust and authority.
  3. Work on your social media message. “Make sure you are on the major social networks. Know where your audience is and make sure you are there, too, and engaged. Stay socially involved.”

 

How to Make “Becoming Your Own Publishing Company” Easier for Entrepreneurs

  • Create an editorial calendar for yourself and your blog.
  • Schedule out blog posts, video/audio publications, and social media posts. Stay Engaged.

 

Tips for Professional Women Within Organizations for Improving Their Online Presence

  • Take a hard look at your social profiles.
  • If you have your own website – do a technical review of it.

 

Resources Mentioned In This Episode:

 

Connect with Mindy:

 

Exciting News!

I am really excited to share this news with the Fierce Feminine Leadership “tribe!”

Mindy Weinstein has agreed to conduct an exclusive 1-hour training webinar for all you fierce feminine leaders in July! This webinar specifically targets women entrepreneur wanting to learn how to significantly improve their online marketing and SEO strategies.

 

Subscribe to and Review the Fierce Feminine Leadership Podcast for a Chance to Win This Month’s Contest!

At the end of each month, one lucky reviewer will win a free private coaching session with me! Are you feeling lucky? Head on over to iTunes, subscribe to the show and leave your honest feedback to enter your name into the contest!

May 27, 2016

Ambitious women in business, especially those in high-energy careers, often struggle through many obstacles and dilemmas. Probably one of the most common dilemma that high-achieving women face are those that are internalized – feeling as though you are “not up to snuff” in your career, despite having a glowing resume, awards, or fantastic recommendations. This dilemma is what I call “Ambitious Woman’s Dilemma, and it is the most common condition affecting ambitious, high-achieving women in business.

In today’s episode, I share with you 6 of the most common symptoms of Ambitious Woman’s Dilemma (AWD), and what you need to do to overcome this condition.

 

Here’s a Breakdown of Today’s Show:

  • What is Ambitious Woman’s Dilemma?
  • How common is AWD?
  • Is there a way to “cure” the AWD condition – and if so, how?
  • Why highly ambitious women begin feeling the effects of AWD?

 

What Is Ambitious Woman’s Dilemma?

AWD is a common condition among smart, ambitious women who want to make a difference in the world while genuinely being present for their families and being financially secure but tend to feel like their “not up to snuff” or should be further ahead in their career or personal life than they are currently.

“You know you have Ambitious Woman’s Dilemma if you feel like the rope in a real-life tug-o-war game.” – Eleanor Beaton

 

6 Common Symptoms of Ambitious Woman’s Dilemma

  1. You feel you are only as good as your last deal, sale, or project.
  • You feel like you have to do things to be awesome and feel safe in the world.
  1. Your ratio of thinking about exercise and your health versus actually doing it is greater than 7 to 1
  1. You do not have any hobbies
  • AWD sufferers do not have any hobbies because, at the end of the work day, they are too busy sleeping, eating, driving, cleaning, or feeding someone.
  1. You sometimes have the feeling that you have lost the sense of play and wonder, that the creative part of you is somehow “dying.”
  1. You can’t slow down.
  • AWD sufferers often think, “Slow down? That’s what losers do!”
  1. You know you’re a confident person, but you don’t understand why you feel insecure at times.
  • Understand the difference between confidence and worthiness.

 

“When you truly embrace your sense of inner worthiness, you begin to approach your work & your life with a rested edge.” – Eleanor Beaton

Subscribe to and Review the Fierce Feminine Leadership Podcast for a Chance to Win This Month’s Contest!

At the end of each month, one lucky reviewer will win a free private coaching session with me! Are you feeling lucky? Head on over to iTunes, subscribe to the show and leave your honest feedback to enter your name into the contest!

 

May 25, 2016

In our last episode, I spoke with Joan Michelson of Green Connections Radio. She brought up a fascinating topic about the differences between how women support other women in business compared to the ways men support other people in business. This discussion led me to evaluate how the women within my own network have supported me through various business ventures, as well as how the men in my network have shown their support. One thing that I have found interesting during this evaluation was that women typically demonstrate their support through emotional support while men will often support you through practical support.

In this episode, I share with you the reasons why many women in business often tend to stick with emotional support, and why they need to step out of their comfort zone, step into their power, and help other women in business through practical support strategies.

Here’s a Breakdown of Today’s Show:

  • Women are more likely to offer emotional support to other women in business while men often offer practical support.
  • Women need more than just emotional support to help us step into our economic power. We need practical support and access to professional networks.
  • One of the main reasons women do not offer practical support to other women is often because they do not realize their power. The first step to stepping into your power is to understand that you have it and realize that your biggest source of power is the relationships you have built.

“Business & success are like a river – they’ve gotta flow. If you treat your success like a pond, it will just get stuck.” – Eleanor Beaton

My Challenge to You:

It’s time to start “walking the talk,” ladies. Continue to offer emotional support to the women in business, but step it up a notch and also offer practical support! Here are two tips that you can use to offer practical support to other women in business:

  1. Find ways to make powerful introductions to key business partners, clients, and customers.
  2. Identify people in your network that would be a good supplier to someone else, then introduce them.

Subscribe to and Review the Fierce Feminine Leadership Podcast for a Chance to Win This Month’s Contest!

At the end of each month, one lucky reviewer will win a free private coaching session with me! Are you feeling lucky? Head on over to iTunes, subscribe to the show and leave your honest feedback to enter your name into the contest!

 

May 23, 2016

Today, I am joined by a fabulously fierce feminine leader, advocate for female leaders throughout the corporate and entrepreneurial world, and owner of Green Connections Radio, Joan Michelson. Joan has made a huge impact in the corporate world and helping women “claim their power” in their industries. Her very specific, unique niche in the business community is in the Clean Tech area, also known as the “green space.” She joins us today to share her story about how the “green space” niche fell in her lap and provide some insight and tips to other women in leadership roles on ways they can find their voice within their organization.

 

Here’s a Breakdown of the Topics We Covered:

  • Joan’s story – how she dived into the Clean Tech space, the struggles she has endured, and how she overcame those struggles and how she empowers other women to do the same.
  • Statistics show that women tend to get promoted on performance while men get promoted on potential.
  • Women walk into a discussion or decision with a laundry list of assumptions.
  • How Joan felt “held back” in her previous career goals, and what she did to overcome this common obstacle.
  • Women have permission to change the rules in the corporate world, even though many feel as though they don’t.
  • Using relationship building skills and deal closing skills at the same time produces results. Everyone in business – entrepreneurial or corporate – needs to do both.
  • What is Joan’s business model?

“Women tend to limit their choices by – unknowingly or unintentionally – setting boundaries.”

 

Joan’s Advice for Women Who Are Looking to Build their Voice:

  • Confidence
  • Self-talk – listen to yourself, how you talk to others and yourself, to learn a lot about what your voice is and how you are, in your own way, making assumptions that may or may not be true.
  • Network
  • Be visible
  • Ask for what you want
  • Be willing to hear voices that are different from yours so you can stretch your knowledge. Be willing to learn new things and ask for help.

 

Joan’s Advice for People Working Within a Corporate Entity and Want to Elevate Their Personal Brand:

  • Go to your company’s communications team and ask to cover the public speaking engagements that the CEO cannot attend. Approach them with specific opportunities that will also benefit the company.

 

Connect with Joan:

 

Subscribe to and Review the Fierce Feminine Leadership Podcast for a Chance to Win This Month’s Contest!

At the end of each month, one lucky reviewer will win a free private coaching session with me! Are you feeling lucky? Head on over to iTunes, subscribe to the show and leave your honest feedback to enter your name into the contest!

 

 

May 20, 2016

An interesting point was mentioned during my last episode while interviewing Vicki Saunders, the founder of SheEO. She said that women are not asking for help in their businesses – that many women feel they need to do everything on their own in order to be, or feel, successful and accomplished. In reality, though, it is incredibly hard to do everything on your own without asking for help and developing a team.

In this episode, I want to share some tips with you on five ways you can ask for help, and three ways you can ask in the right way.

5 Ways You Can Ask for Help:

  1. Ask for Introductions
  • An introduction is a powerful pre-framing technique in terms of positioning and allowing you to gain access to that person’s network.
  1. Ask People to Spread the Word Through Their Social Media Networks
  • Ninja Move Tip: When asking people to spread the word through their social media platforms, give them an image and some text they can use to promote.
  1. Ask for Advice
  • A wise woman once said, “When you ask for money, you get advice. When you ask for advice, you get money.”
  1. Have a Focus Group or Advisory Board
  2. Interview People

3 Tips on How To Ask for Help In the Right Way

  1. Be Mindful of a Person’s Time
  • Follow the 10-minute rule: “Hey, can we chat for about 10 minutes on the phone? I really need some advice.”
  1. Know What You Want
  • Having a clear picture of what you want and how it fits into your business’ “bigger picture” will help others help and collaborate with you easier and more efficiently.
  1. Have a Beginner’s Mindset
  • Maintain a balance between being open to information and closing down the information so you can implement.

“The most dangerous thing that can happen to a leader is that she begins to cut herself off from information” – Eleanor Beaton

 

Subscribe to and Review the Fierce Feminine Leadership Podcast for a Chance to Win this month’s contest!

At the end of each month, one lucky reviewer will win a free private coaching session with me! Are you feeling lucky? Head on over to iTunes, subscribe to the show and leave your honest feedback to enter your name into the contest!

 

May 18, 2016

Today, I am joined by award-winning mentor and advisor, entrepreneur, and founder of SheEo, Vicki Saunders. Vicki has incredible experience and insight on what it takes for women to “step into their power,” lead their businesses on their terms, and grow a successful, meaningful career as an entrepreneur or intrapreneur. In today’s episode, she shares some of her insight on leadership and entrepreneurship as well as the “art of disruption.”

Vicki routinely speaks at conferences and events around the world, including the World Economic Forum in Davos, the Women of Influence Series in Canada, and the TedX Conference among several others. She was selected as a “Global Leader of Tomorrow” by the World Economic Forum and has co-founded and run several ventures throughout Toronto, Silicon Valley, and Europe.

Vicki, thank you for joining me on the show today and sharing your valuable tips, suggestions, and insight.

 

Here’s a Breakdown of the Topics We Covered:

  • Vicki’s “back story” on how she became an entrepreneur.
  • Vicki’s tips on how women should deal with the world finally catching up to their innovative ideas.
  • SheEo – what is SheEO and what is their mission?
  • Ways women can sharpen their entrepreneurial and intrapreneurial skills by identifying and synthesizing problems to find a unique solution.
  • Common ways many women entrepreneurs make things harder than they need to be.
  • Vicki shares the one important leadership lesson she has learned from her 20+ years with building and growing businesses.
  • How and when Vicki stepped into her power.
  • What’s up next for Vicki

“Women are an economic powerhouse that haven’t been tapped into before.” – Vicki Saunders

 

Interesting Statistics Shared:

  • 4$ of venture capital goes to women-owned businesses, and this figure has remained unchanged for decades.
  • If women were financed at the same degree as men, we would create 6-Million jobs in the next five
  • Women are set to inherit 75% of the world’s inherited wealth.
  • Women are starting businesses at almost twice the rate as men.
  • Women have a buying power of 80-85%

 

3 Steps Women Can Take to Sharpen Their Entrepreneurial & Intrapreneurial Skills:

  1. Be clear about the problem you are trying to solve.
  2. Broaden your circles of inspiration.
  3. Use that insight to create a model you can use to push you.

Connect with Vicki:

 

                    An Open Invitation to All You Fierce Feminine Leaders

Are you a coach, consultant, entrepreneur, or service provider wanting to sell your expertise and build your brand? I want to personally invite you to register for my brand new, free training webinar coming up on May 18!

You will learn:

  • Three stories you must tell to become a globally recognized expert, attract influential clients, and double your sales in as little as 12-months.
  • Exact sales and marketing structures you need to build a multiple 6-figure business.
  • Why so many coaches, consultants, and service providers struggle to replace their corporate salaries.

Bonus!

I am going to give you a behind the scenes look at how I earned a fabulous income as a global thought leader from my base in Canada!

One lucky live participant will win a free gift!

To register for my free training webinar “Stories That Sell,” head over to www.eleanorbeaton.com/storiesthatsell

Until next time….

Stay fierce!

 

May 16, 2016

Whether you are running a business or running a marathon, high-performance is a critical skill to have in order to “finish the race.” As many of my wonderful listeners already know, I am a huge fan of high-performing women, athletes, entrepreneurs, and business executives. However, throughout my coaching experience, I often see many women that have the potential to be high performers, but somehow fail to unlock that potential – leaving it on the table. Today, I share with you four critical psychological skills that all high-performers must have and master in order to achieve success in life, business, and sports.

Unless you’re living a high-performance lifestyle in business and life, you are leaving potential on the table.

My Challenge for You:

  • Think about what would be possible if you could unlock 15% more potential without creating more time in a day or upgrading your skills.
  • Think about what would be possible for humanity if everyone could unlock 15% more of their
  • Think about how the whirlwind of your life is affecting your ability to achieve your wildly important goals.

 

The 4 Critical Psychological Skills of High-Performers:

  1. Focus
  • Focus to work through the whirlwind.
  1. Visualization
  • Visualize the “end game” and what steps you need to take to achieve it.
  1. Setting Effective Goals
  • Drastically narrow your focus down. Set smaller goals to achieve the W.I.G.
  1. Dealing with Distractions
  • Learn how to say a powerful “no” to stay on track with your vision and goals.

When you unlock your capacity by 10, 15, 20 percent – think about what is going to be possible for your family, the people you love, and humanity as a whole.

Book Recommendation:

I highly recommend checking out Annette Verschuren’s new book, “Bet On Me,” an inspiring book on Annette’s philosophy on what it takes to be a highly successful leader.

To purchase “Bet On Me”

An Open Invitation to All You Fierce Feminine Leaders

Are you a coach, consultant, entrepreneur, or service provider wanting to sell your expertise and build your brand? I want to invite you to register for my brand new, free training webinar coming up on May 18!

You will learn:

  • The three stories you must tell to become a globally recognized expert, attract influential clients and double your sales in as little as 12-months.
  • Exact sales and marketing structures you need to build a multiple 6-figure business
  • Why so many coaches, consultants, and service providers struggle to replace their corporate salaries.

Bonus!

I am going to give you a behind the scenes look at how I earned a fabulous income as a global thought leader from my base in Canada!

One lucky live participant will win a free gift!

To register for my free training webinar “Stories That Sell,” head over to www.eleanorbeaton.com/storiesthatsell

Until next time…

Stay fierce!

May 13, 2016

Welcome back, Fierce Feminine Leaders! In this episode, I have a special guest on the air with me – Julie Weeks, President and CEO of Womenable, a for-profit social enterprise that works to enable women’s entrepreneurship worldwide.

Julie’s business focuses on helping women-owned businesses through improved systems, policies, laws, programs, and research-based knowledge to help women in the creation and growth of their companies. Julie is the leading expert in the field of women enterprise development, with over 30 years of experience in the public and private sector.

Since 2007, Womenable has partnered with American Express OPEN to develop and deliver research-based statistics on the role that women-owned businesses have had on the post-recession market throughout the United States and globally. She joins us today to share a few of the statistics that the 2016 State of Women-Owned Businesses Report has revealed this year in comparison to previous years, as well as shares some insight on how she grew her business and tips for women who are considering starting a business in the near future.

Thank you, Julie, for being on the show today and sharing this valuable information with the Fierce Feminine Leadership listeners.

Notable Statistics:

  • There are 11.3-Million women-owned businesses in the United States employing nearly 9-Million people and generating over $1.6-Trillion in revenue.
  • Women-owned businesses make up 38% of the business population and employ 8% of the country’s private sector workforce.
  • Since 2007, nearly 1,100 net women-owned businesses are launched each and every day.
  • 44% of women-owned businesses are owned by women of color in the United States.
  • Between 2007 and 2016, 79% of the net new women-owned businesses are owned by women of color.
  • The share of employment that are accounted for women-owned businesses, as well as revenue, remains flat lined since 2002. Employment shares have only grown by one percent – from 7% to 8%. Revenue shares have remained unchanged, at 4%.
  • The fastest growth regarding industry sector is among the smallest kinds in business; the service sector has doubled since 2007.
  • 8 in 10 United States businesses are single-person, private owned businesses, with 9 out of 10 being women-owned.

Tips Julie Shares:

  • Be relentless (in a good way); persevere to reach your business goals.
  • “Stick with it; success doesn’t happen overnight.”
  • Remember – teamwork is important. Balance your strengths and weaknesses. Hire other people to handle your weak points to grow a strong business.
  • Most importantly – have fun!

To get your hands on the 2016 State of Women-Owned Businesses in the United States Report, visit http://www.womenable.com/.

An Open Invitation to All You Fierce Feminine Leaders

Are you a coach, consultant, entrepreneur, or service provider wanting to sell your expertise and build your brand? I want to invite you to register for my brand new, free training webinar coming up on May 18!

You will learn:

  • The three stories you must tell to become a globally recognized expert, attract influential clients and double your sales in as little as 12-months.
  • Exact sales and marketing structures you need to build a multiple 6-figure business
  • Why so many coaches, consultants, and service providers struggle to replace their corporate salaries.

Bonus!

I am going to give you a behind the scenes look at how I earned a fabulous income as a global thought leader from my base in Canada!

One lucky live participant will win a free gift!

To register for my free training webinar “Stories That Sell,” head over to www.eleanorbeaton.com/storiesthatsell

Until next time…

Stay fierce!

 

May 11, 2016

Welcome back, my Fierce Feminine Leader! Today’s episode, I talk about the number one desire that women who want to lead crave, and how “the approval trap” prevents these amazing women from stepping into their power and achieving this desire.

I have worked with countless high potential business women throughout my career. The number one thing that these women want from leading their company is – you guess it – freedom. However, freedom often comes with a price, and the price that we discuss in this episode is releasing your natural need for being a “people pleaser.”

Women have been conditioned to be people pleasers; to make people happy, comfortable, and to feel good. However, to step into your power, you must be able to break free of the fear of criticism.

If you are not gaining the traction in your career to the degree that you want, transition your mindset from student to teacher.

My challenge for you:

Examine the times and situations in your life and career where you are playing smaller out of the need to have the approval of other people.

An Open Invitation to All You Fierce Feminine Leaders

Are you a coach, consultant, entrepreneur, or service provider wanting to sell your expertise and build your brand? I want to invite you to register for my brand new, free training webinar coming up on May 18!

You will learn:

  • The three stories you must tell to become a globally recognized expert, attract influential clients and double your sales in as little as 12-months.
  • Exact sales and marketing structures you need to build a multiple 6-figure business
  • Why so many coaches, consultants, and service providers struggle to replace their corporate salaries.

Bonus!

I am going to give you a behind the scenes look at how I earned a fabulous income as a global thought leader from my base in Canada!

One lucky live participant will win a free gift!

To register for my free training webinar “Stories That Sell,” head over to www.eleanorbeaton.com/storiesthatsell

Until next time…

Stay fierce!

May 9, 2016

Welcome back to the Fierce Feminine Leadership podcast! In today’s episode, I share with you three tips on finding your voice as a Fierce Feminine Leader.

Did you know that the vast majority of “new and noteworthy” podcasts on Stitcher and iTunes are hosted by men? In fact, statistics from Stitcher regarding top podcasts, only about 10% are hosted by women, while 80% are hosted by men. Women listen to a lot of podcasts, webinars, and attend dozens of conferences, but statistics show that the majority of business professionals and leaders are actually using their voice as a vehicle to increase their sales, earn more money, and market their businesses. Women often struggle with finding and utilizing their voice as a means to improve their businesses for three reasons:

  1. We feel we don’t have anything to say.
  2. If we do have something to say, we often ask ourselves “why would anyone be willing to listen to what I have to say?”
  3. We are afraid of our own power.

Ladies, it’s time to step into your power, find you voice, and be more competitive with the male leaders in your industry.

Here are three strategies you can implement today to help you find your voice, step into your power, and be the Fierce Feminine Leader that I know you can be.

  1. Start Commenting on Blogs & Articles
  • “Weigh-in” on articles and blogs you find interesting. Don’t just share those articles on Facebook and Twitter. Do both!
  • Are you “internet shy,” or maybe commenting online just isn’t your thing? There’s an alternative! Send those articles that you find interesting to someone you admire. Tell them why you think it’s valuable and why you are sharing it with them. This serves two purposes – builds your network and helps you find and practice using your voice.
  1. Practice Your Voice at Conferences
  • Every conference has a Q&A period. Use this time to practice using your voice and making it heard. Ask questions.
  1. Pay Closer Attention to the Material that Fascinates You

 

  • Identify your “controlling idea.” Your controlling idea is your central area of focus. Identifying your controlling idea helps you become known for something, builds your expertise in a topic, and helps other people understand what you’re all about.

So, ladies, I challenge you this week to begin practicing these strategies to help you find your voice and become the Fierce Feminine Leader I know you can be!

Congratulations to Vlad Secovich for being the first lucky winner of the monthly contest! As the winner, you will receive a free private coaching session with me! Thank you for listening to the Fierce Feminine Leader podcast, and leaving your honest feedback on iTunes!

To participate in May’s contest and receive a special private coaching session with me, leave me an honest review on iTunes!

A Special Announcement

I am excited to share with all of you Fierce Feminine Leaders a special promotion that I am running on May 18!

I am hosting a very special, free training webinar called “Stories That Sell.” If you are a thought leader that sells your expertise, this training webinar is for you!

What you will learn:

  • The 3 stories you must tell in order to position yourself as the expert in your field.
  • Why so many coaches, consultants, and service providers struggle to replace their corporate salaries.
  • A “behind the scenes look” and how I earned an income as a global thought leader
  • What sales and marketing structures you need in order to build a 6-figure business as a coach, consultant, or service provider.

If you are a coach, consultant, entrepreneur, or service provider, this training webinar is for you!

To register for the Stories That Sell Training Webinar, happening on May 18 visit www.eleanorbeaton.com/storiesthatsell

Thank you for listening to the Fierce Feminine Podcast!

Until next time…
Stay Fierce!

 

May 6, 2016

Your reputation. Your personal brand. Many Fierce Feminine Leaders know they need a personal brand, but they simply don’t know where the starting line is when it comes time to create one. In the business world, you are aware that your reputation often precedes you. Your personal brand can help you leave a lasting, positive impression on a potential client, customer, or business associate – and this is critical for your success.

 

 

So, how do you create a strong personal brand?

In this episode, I am going to share with you 5 critical elements of a strong personal brand.

The 5 Critical Elements of a Strong Personal Brand

  1. A Picture is Worth a Thousand Words

Your customers, clients, and business associates are researching you before they make the decision to hire or buy from you. Having a professional, high-quality headshot picture taken by an experienced, professional photographer will help your customers and clients make that decision. They do not want to see a picture of you with your dog playing in your back yard – they want to see a professional quality headshot, an image that will resonate and cause them to remember you the next time they need a service or product that you offer!

Challenge 1: Shell out some cash for a few high-quality, professional headshots.

  1. Update Your LinkedIn Profile

LinkedIn is a powerful, professional search engine and social networking tool used by thousands of businesses and organizations worldwide. Part of maintaining your public image and reputation relies on maintaining and updating your LinkedIn Profile.

Update your profile picture – remove the pictures of you and your dog (save those for your private Facebook profile!) and upload one of the professional headshot images that you’ve ordered when you completed Challenge 1. While you are updating your LinkedIn profile, also improve your summary and ask for recommendations from people you have worked with.

In the era of online marketing and networking, maintaining a positive online image and reputation is crucial to your chances of success. Part of maintaining your online reputation is building a solid network of people who will happily recommend you to other businesses and clients. Your LinkedIn profile and recommendations from people you have worked with is the perfect first step toward building a positive online reputation.

Challenge 2: Spend time updating your LinkedIn profile – your picture, your summary, and ask for recommendations!

  1. Tell Your Origin Story

Stories help people learn more about you and understand why you chose the professional lifestyle that you did. We are hardwired for stories. One of the critical elements of establishing and building your personal brand is your story behind how and why you got started in the work that you do.

Challenge 3: Share your compelling origin story with others – through your website, your LinkedIn profile, or other professional networks.

  1. Your Elevator Pitch

Many Fierce Feminine Leaders have powerful elevator pitches that help them tell their story and share their services with potential clients and customers. Elevator pitches are a 30-second pitch that explains who you are, what you do, and how you can help. It helps keep you memorable and magnetic to your clients and customers!

Challenge 4: Create a powerful, memorable elevator pitch! Get creative!

  1. Have a Signature Piece

Presenting yourself in a consistent fashion can help your brand consistency. It can help you position yourself and your brand in a memorable way with your clients, customers, and business associates. Brand consistency is incredibly important for every professional, and developing a signature piece can help!

What do I mean by a “signature piece?”

Think of Steve Jobs with his black turtlenecks or, my personal favorite, Anna Winter with her oversized sunglasses. These signature pieces incorporated into their wardrobe have helped them establish and promote their brands, products, and services time and again.

Challenge 5: Develop your personal signature piece.

Thank you for tuning into the Fierce Feminine Leadership podcast!

Until next time…

Stay Fierce!

 

May 4, 2016

Do you ever catch yourself comparing yourself to other successful people, and feeling frustrated and discouraged that your achievements are coming up short compared to someone else’s? Many – if not most high achieving professional women experience this phenomenon. It’s called “Compare and Despair” and it has reached monumental proportions since the development of the Facebook highlight reel.

Research shows that most high achievers have a competitive streak, whether in sports, business, or in life in general. While having a competitive edge can be a healthy, positive personality trait to have – it is not when it grows to the epic proportions of “Compare and Despair”. This phenomenon can cause you to significantly inhibit your ability to perform at the high levels that everyone around you knows you’re capable of.

In this episode, I talk about the “Compare and Despair” cycle and give you three simple ways to break this career inhibiting habit, move past these negative thoughts, and move forward with your career goals.

3 Ways You Can Stop Comparing Yourself to Others:

  1. Acknowledge the Feeling

Ladies, we are spending too much time comparing our accomplishments to others, gauging our success based on the success and achievements of others. One of the most common reasons why we spend so much time and energy in the “Compare and Despair” cycle is because we fail to recognize the feelings we have while doing it!

Challenge 1: I challenge you: Next time you catch yourself comparing your success to other people’s success, stop and notice the habit, the feeling. Once you recognize the habit, just stop, in that moment, and say: “Wow, I’m making myself feel ill because I’m comparing myself to so and so. INTERESTING!”

Then, move on with your day.

  1. Keep Your Eye on the Prize

It is truly amazing how many people are working without a clear goal, a prize they are striving to earn. If you don’t set a goal and create a plan of action to achieve that goal, then it becomes much easier to waste your time watching and comparing yourself to others.

Challenge 2: Your next challenge is to know your prize, own your ambition to get the prize, and stay focused on that prize. Set goals and plans to achieve your goals!

  1. Have a “Safe” Word

Compare and Despair is a dangerous cycle for high performing, professional women. To help you break the habit, develop a “safe word” that will allow you to break your focus from comparing yourself to others and allow you to being focusing on other important tasks, like your “prize.”

When I notice that I’m slipping into the Compare and Despair cycle, my safe word is focus. I literally stop, take a deep breath, then say “Eleanor….FOCUS!”

Ladies, don’t spend your life trying to live it like someone else. Crush your own! Be the Fierce Feminine Leader you know you can be!

Until next time…

Stay Fierce!

 

May 2, 2016

According to research, over half of today’s workforce is made up of women professionals, but far less have achieved their goals of landing a top position within their company. Statistics show that by mid-career, these powerful women with leadership potential lose their desire to reach the top midway in their careers.

In this episode, I am going to share with you the top three career derailers that are the most common reasons for great, aspiring women to lose their desire and confidence in landing that top spot.

  1. Broaden Your Career Focus

Women tend to specialize in specific roles within their company. Specializing in a particular field can all too often limit your chances for successfully landing a top position or becoming the company’s next CEO. Ladies, if you want to become an influential woman leader, you need to learn and appreciate how your organization works as a whole, and to do that, you need to start making lateral moves into unknown territory.

Until you learn how your company works as an entity, you won’t be able to lead it.

  1. Become a ‘People Person’ – Learn How to Work with People You Don’t Like

Being a “people person” does not mean that everyone has to like you – or that you have to like everyone. It means that you have successfully mastered the art of communicating and working with people whose personalities may conflict with your own. Mastering this skill is an incredibly important attribute to have when you are trying to land a top seat in your company or organization.

After all, you don’t think Sheryl Sandberg likes everyone she ever worked with at Facebook and Google, do you? Of course not, but by learning how to build solid working relationships with people, it enabled her to become a top women leader.

  1. Take Smart Risks

Being a CEO often involves taking smart risks. If you want to be a CEO of your company, you need to learn how to get out of your comfort zone and make the decision to take a smart risk. Ask for tough assignments, even if they are only short-term projects. Raise your hand at the next meeting and allow your voice and opinions to be heard. Volunteer new ideas to your boss and ask for new and different roles in the company. Some new positions may require you to accept a demotion, but that’s okay! It will only help your career in the long-run.

There are too many women in the workforce playing it safe at work. If you want to be CEO, you cannot be one of them. Get the courage to speak up, take risks, and lead your career YOUR way.

Only you have control over the direction of your career. It’s time to get the courage you need to take action and be the Fierce Feminine Leader we all know you can be!

If you’d like to learn more about the top 7 career competencies for women CEOs, feel free to click the link below and enter your email address, so we know where to send the checklist on the critical skill sets women need to obtain the top spot in their company.

Also, don’t forget to subscribe to our channel so you never miss a single episode of the Fierce Feminine Leadership show!

Until next time…

Stay Fierce!

 

 

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