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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Now displaying: May, 2018
May 31, 2018

Michelle Froah is the Vice President of Marketing Excellence, Strategy, and Integration at Samsung Electronics America. She played a crucial role in the marketing efforts of Samsung to regain consumer trust after the recall of Galaxy Notes 7. She is also the director of Brandable, a Singapore-based marketing and branding consultancy company.

On today’s episode, Michelle shares how she built her career from working as a young intern at Procter and Gamble to the invaluable leader that she is today. She explains the benefits of having different vantage points and shares some simple yet critical insights about the skills and principles she learned that have become a constant element in her leading strategy.

 

“There’s only one person that’s ever going to care more about your career - and that’s you.” - Michelle Froah

 

Today on the Fierce Feminine Leadership Podcast:

  • Essential skills she learned at Procter and Gamble
  • The significance of operational experience in the growth of your career
  • How her family became her most significant career turning point
  • The biggest challenges in her career
  • Why she gets inspired by people she’s familiar with
  • Michelle’s top three success factors

 

Michelle’s Advice for Fierce Feminine Leaders:

  • Always think about what you can learn from every opportunity that comes your way.
  • Be clear on what you want to accomplish.

 

Have the Millionaire Mindset!

Are you ready to break the glass ceiling in your corporate career or business? Register to join the 7-Figure Mindset Masterclass, our last masterclass before the year ends! Learn the mindset of successful, fierce women. Discover what separates them from the dreamers and learn strategies you can adapt for the growth of your career and business. Hurry and Visit EleanorBeaton.com/7FigureMindset to claim a spot today.

 

Find Your Voice. Change Your World! 

Join our 3-day leadership retreat: Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World to learn how your message can help you change the way you speak, lead, and run your business!

 

You will learn:

  • Day 1: Where to Find the Speaking Gigs that will Explode Your Visibility
  • Day 2: How to Craft an Expert Talk - and How to Tailor Your Expert Talk to Any Speaking Situation
  • Day 3: How to Establish Yourself as the Preeminent Expert in your field

 

The Million Dollar Message Retreat: Find Your Voice, Craft Your Strategy, Change the World retreat starts November 10, 2017! There are only a few spots left so head over to YourMillionDollarMessageRetreat.com to claim your spot today!

 

Dial Up Your Impact, Influence, and Income in 2017

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

 

Love the show? Let us know! 

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

 

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 

 

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

 

 

May 29, 2018

Andrea Mallard is the Chief Marketing Officer at Athleta, an ethical apparel brand recognized for their yoga wear and clothing line designed to inspire women and girls to reach their full potential. Andrea received her bachelor’s degree in International Politics and English Literature from Queens University in 1999 and her master’s degree in Media from the London School of Economics in 2001 - graduating at the very top of her class at both schools. After graduating college, she began working with IDEO, Omada Health, and, later, held a seat on the Board of Advisors for the German company, Unu Motors.

Today, Andrea shares how to incorporate creativity into your business and the power of failure. She explains the critical nature of maintaining a “beginner’s mind” despite your level of success and how to find the advantages lurking within unexpected situations. She also shares her thoughts on personal branding and why she thinks you shouldn’t focus on building your personal brand.

 

“A good idea is doomed to be a good idea forever, but a bad idea has the chance to be great.” - Andrea Mallard

 

Today on the Fierce Feminine Leadership Podcast:

  • How her childhood shaped her character as a leader.
  • The importance of maintaining a beginner’s mindset despite your level of success.
  • Her “lost year” experience and why she considers it as one of the best and most important years of her life.
  • The importance of being deliberate in your choices and decisions throughout your life and career.
  • How to turn unexpected situations into your secret weapon.
  • Building credibility based on your self-awareness.
  • How she maintains resilience through challenging situations or experiences.
  • How to let go of the fear of other people criticizing you.
  • Using your failures as a valuable learning tool.
  • The importance of owning your mistakes and sharing them with others.
  • How sharing her mistakes and being vulnerable has impacted her team’s performance
  • The fundamental problem of creating a distinction between analytical thought processes and creative thought processes.
  • The power of being assertive.
  • What inspired her to start working with Athleta.
  • Fundamental business lessons she has learned.
  • Why she believes the first six months are critical as a leader in a new organization.
  • Why she doesn’t believe in building your personal brand - and what you should do instead.

 

Andrea Mallard’s Top 3 Success Strategies for Fierce Feminine Leaders:

  1. Seek and give feedback and build trust with the people you are working with.
  2. Have a sense of humor.
  3. Always be willing to go the extra mile. Build to think. Don’t stay too long in strategy. Roll up your sleeves to create something just to help you think through it.

 

Fierce Leadership Quotes:

  • “You need to take the time to have a beginner’s mind. You need to start back at question zero, no matter what you’re doing, no matter how much you think you have empathy or intuition.” - Andrea Mallard
  • “Don’t worry about being perfect. Don’t be afraid to ask for help. Don’t be afraid to admit what you don’t know.” - Andrea Mallard
  • “People fail all the time. That suggests they are taking risks; they are working, they are pushing.” - Andrea Mallard

 

Connect with Andrea Mallard:

 

 

Triple Down on Your Personal Brand

Are you ready to grow your business, increase your impact, and build a powerhouse personal brand? Learn how to build a powerhouse personal brand that can help you open new doors of opportunities for your business and career. Grab our free whitepaper: 7 Unconventional Strategies to Build Your Personal Brand. Head over to EleanorBeaton.com/Brand to grab your copy of this powerful whitepaper and begin your journey to impact the world!

 

 

Grab Your Ticket to the Power. Presence. Position. 3-Day Workshop!

Are you ready to ramp up your leadership skills, have more confidence in your instincts, cope with criticism and lead with conviction? Are you ready to unleash your inner-CEO and authentically position yourself in a category of ONE? Join me in Toronto, Canada on November 2-4 for the Power. Presence. Position. Workshop - the 3-day workshop designed to help you up-level your power, presence, and position within your business or organization.

Grab your ticket to the Power. Presence. Position. 3-Day Workshop today!

 

Dial Up Your Impact, Influence, and Income in 2018      

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!  

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 

 

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.

 

May 24, 2018

Do you strongly believe that working hard produces its own results and rewards? That if you work hard enough, you won’t need to “toot your own horn” and share your accomplishments with others because, ultimately, your hard work is proof of your success and accomplishments?

Many brilliant, high-achieving professional women shy away from talking about themselves, their accomplishments, and their successes because they don’t want to come off as obnoxious or leave the impression that they are bragging. What many of these fierce ladies may not realize, though, is that sharing their accomplishments with the world helps them claim their power, their authority, and their voice.

So, how can you subtly toot your own horn without coming off as obnoxious or braggy? That, my fierce friends, is exactly what I’m going to share with you today! I’m sharing five powerful strategies to help you share your accomplishments and successes without sounding like you have a chip on your shoulder.

 

“As you advance, that hard work and the results become table stakes.”

 

Today on the Fierce Feminine Leadership Podcast:

  • Why sharing your accomplishments are critical to your potential for advancement
  • How to share your accomplishments without sounding obnoxious
  • The importance of scheduling weekly, bi-weekly, or monthly “check-ins” with your boss or clients

 

5 Tips to Subtly Toot Your Own Horn:

  1. Talk about your team, their results, while making it clear that you are in the driver’s seat
  2. Take your boss and your client out to lunch
  3. Get recommendations on LinkedIn
  4. Use the power of stories
  5. Share what you have learned.

 

Mentioned in This Episode:

  • Episode 184: How to Have a Big Career Inside a Big Company with Ayne O’Flynn

 

 

Love the show? Let us know!                            

                            

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!                             

                            

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!                             

                            

                             

And, if you really want to ramp up your fierceness…                             

                            

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!                             

                            

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.                             

                            

                            

                   

                   

A Special Thank You to Our Sponsors                            

                           

This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women.                          

                       

Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!      

 

 

May 22, 2018

Sue Jacobson is the founder and CEO of Jacobson Strategic Communications, a media and public relations firm brainstormed with legendary GE CEO Jack Welsh and New York Times bestselling author Susie Welch in 2010. She has provided public relations services to dozens of companies and organizations including the University of Pennsylvania, Education Testing Services, Pennsylvania Tourism Economic Development, the Salvation Army, and the Jack Welch Management Institute. Currently, she serves on the board of the National PBS Foundation, the Philadelphia Chamber of Commerce, the Marian Anderson Award, the Settlement Music School, and Business Forward. Additionally, she is the Commissioner of the Pennsylvania Commission of Women.

Sue joins me today to discuss the power of having the confidence to take risks and continually challenge yourself. She explains the importance of believing it’s okay to make mistakes, why it’s critical to lean into challenges and obstacles, and the importance of building trust within your organization. She also shares the challenges she has faced throughout her career regarding limiting beliefs and self-doubt, how she overcame those challenges, and how having the courage to take risks has impacted the success of her career.

 

“When you truly believe that it is okay to make mistakes, you pick yourself up, admit it and move on; you aren’t run by fear and you learn to lean into things. Then that allows you to take risks.” - Sue Jacobson

 

Today on the Fierce Feminine Leadership Podcast:

  • How her childhood and upbringing paved the way for her successful career.
  • Lessons she has learned throughout her career.
  • How taking risks has impacted her success.
  • The importance of believing it’s okay to make mistakes.
  • Her challenges with limiting beliefs and self-doubt and how she overcame them.
  • The importance of leaning into challenges and obstacles.
  • How her communications firm got started.
  • The importance of building trust within your organization - and how to do it.
  • Building a company based on trust and flexibility.
  • The most memorable milestones she has accomplished throughout her career.
  • How social media has impacted strategic communications for businesses and organizations.
  • The importance of including social media in your communications strategy.

 

Sue Jacobson’s Strategic Communications Advice for Fierce Feminine Leaders:

  1. Speak your mind.
  2. Be open to being wrong.
  3. Be authentic.
  4. Respect everybody.
  5. Laser-focus on what other people are saying.

 

Fierce Leadership Quotes:

  • “Trust the people around you. Let them take risks, believe in them, trust them and help them grow and move forward.” - Sue Jacobson
  • “Lean into your mistakes. Admit them, move on, and learn from them.” - Sue Jacobson
  • “Empower others. Really care about other people and helping them grow. Listen to them and their needs and make sure you respond to them.” - Sue Jacobson

 

Triple Down on Your Personal Brand

Are you ready to grow your business, increase your impact, and build a powerhouse personal brand? Learn how to build a powerhouse personal brand that can help you open new doors of opportunities for your business and career. Grab our free whitepaper: 7 Unconventional Strategies to Build Your Personal Brand. Head over to EleanorBeaton.com/Brand to grab your copy of this powerful whitepaper and begin your journey to impact the world!

 

Grab Your Ticket to the Power. Presence. Position. 3-Day Workshop!

Are you ready to ramp up your leadership skills, have more confidence in your instincts, cope with criticism and lead with conviction? Are you ready to unleash your inner-CEO and authentically position yourself in a category of ONE? Join me in Toronto, Canada on November 2-4 for the Power. Presence. Position. Workshop - the 3-day workshop designed to help you up-level your power, presence, and position within your business or organization.

Grab your ticket to the Power. Presence. Position. 3-Day Workshop today!

 

 

Dial Up Your Impact, Influence, and Income in 2018      

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!  

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 

 

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.

 

May 15, 2018

 

Sramana Mitra is Founder of One Million by One Million, the first and only global virtual accelerator. She is the author of the Entrepreneur Journeys book series as well as the Vision India 2020 and Billion Dollar Unicorns books. As an entrepreneur and CEO, she successfully ran multiple businesses, including Intarka, DAIS Infotech, and Uuma, Inc. and holds a master’s degree in Electrical Engineering and Computer Science from MIT.

Sramana joins me today to explain what “unicorn businesses” are and why entrepreneurs need to stop chasing these unicorns. She shares the formula that she believes makes up a successful business, why over 99% of venture capital deals are typically rejected when seeking financing, and the parameters your business needs to meet to be considered a “fundable business.” She also explains the difference between a “real entrepreneur” and a “pseudo-entrepreneur” and why she believes smaller, profitable businesses should be celebrated.

 

“We are trying to create fortune in the middle of the pyramid. We do not believe that excess is a requirement for success.” - Sramana Mitra

 

Today on the Fierce Feminine Leadership Podcast:

  • The impact that growing up in India had on her success and career.
  • What prompted her to start her current company.
  • Why over 99% of entrepreneurs seeking venture capital financing for their companies are rejected.
  • Factors that must be present to receive venture capital funding.
  • Challenges associated with presenting an alternative, controversial opinion and framework to venture capital funding.
  • How she helps entrepreneurs with funding announcements.
  • What are “unicorn businesses?”
  • How Silicon Valley’s views of entrepreneurs and entrepreneurship have evolved over the years.
  • The difference between “real entrepreneurs” and “pseudo-entrepreneurs.”
  • Why technology is becoming an oligarchy and how it impacts entrepreneurs.
  • How she finds time to feed her intellectual appetite, analyze trends, and be a thought-leader.

 

Resources Mentioned:

  • Economist Magazine

 

Sramana Mitra’s Advice for Fierce Feminine Leaders:

  1. Surround yourself with smart people who are deep thinkers.
  2. Read publications that will give you a broad view of what is happening in the world.

 

Fierce Leadership Quotes:

  • “Venture capital is an optional tool of building a business.”
  • “I think $500,000 a year is a success; $1-Million a year is a success; $2-Million a year is a success because all of those are really difficult to do.
  • “Building a business is very difficult to do. Building a profitable business is very difficult to do and whatever scale people are comfortable and successful doing it at needs to be celebrated.

 

Connect with Sramana Mitra:

 

 

Triple Down on Your Personal Brand

Are you ready to grow your business, increase your impact, and build a powerhouse personal brand? Learn how to build a powerhouse personal brand that can help you open new doors of opportunities for your business and career. Grab our free whitepaper: 7 Unconventional Strategies to Build Your Personal Brand. Head over to EleanorBeaton.com/Brand to grab your copy of this powerful whitepaper and begin your journey to impact the world!

 

Dial Up Your Impact, Influence, and Income in 2018      

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!  

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 

 

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.

 

May 10, 2018

Brilliant women like you are brave enough to create their own businesses, build an exceptional team, and have life-changing ideas they want to share with the world. Sadly, not all brilliant women are brave enough to speak in front of an audience or make their voice heard in a boardroom or show their capable and competent selves because of this genuine and crippling fear - the fear of being visible.

Today, I’m going to define visibility and share why many brilliant women struggle with it, and how having this fear negatively affects your career, business, and leadership presence. I’ll also explain how you can overcome it with smart, straightforward strategies so that you can peel away the self-doubt and start breathing life into your ideas by showing the powerful and authentic you.

 

You cannot inspire others if you are not willing to be seen and heard for who you authentically are.

 

Today on the Fierce Feminine Leadership Podcast:

  • What is Impostor Syndrome
  • How to recognize if you’re uncomfortable with your own visibility
  • What visibility is and what it’s not
  • The relationship between visibility and leadership effectiveness
  • The vital role visibility plays if you want to take the next step in your career
  • Why visibility is important
  • Common ways women hide from visibility
  • Describing what “Tall Poppy Syndrome” is
  • Reasons why women suffer so much with visibility
  • The visibility code

 

The Visibility Code:

  1. Identify the real problem.
  2. Investigate your visibility story.
  3. Get a new judge and jury.
  4. Get clear on what you want to say.
  5. Take a leap.

 

Find Your Voice. Change Your World! 

 

Join our 3-day leadership retreat: Your Million Dollar Message: Find Your Voice, Craft Your Strategy, Change the World to learn how your message can help you change the way you speak, lead, and run your business!

 

You will learn:

  • Day 1: Where to Find the Speaking Gigs that will Explode Your Visibility
  • Day 2: How to Craft an Expert Talk - and How to Tailor Your Expert Talk to Any Speaking Situation
  • Day 3: How to Establish Yourself as the Preeminent Expert in your field

 

The Million Dollar Message Retreat: Find Your Voice, Craft Your Strategy, Change the World retreat starts November 10, 2017! There are only a few spots left so head over to YourMillionDollarMessageRetreat.com to claim your spot today!

 

Love the show? Let us know! 

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 

 

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.

 

Dial Up Your Impact, Influence, and Income in 2017

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!

 

5 Ways Ambitious Career Women Give Their Power Away at Work Free Training

 

Are you ready to realize where your power leaks are and how to plug them? Join us for the 90-minute Free Master Class: 5 Ways Ambitious Career Women Give Their Power Away at Work!

 

You will learn…

 

  • 5 surprising power leaks that derail the careers of highly ambitious female leaders
  • How to tell if a lack of self-awareness is holding you back from opportunity and threatening your reputation
  • Why so many professional women struggle to transform from being a do-er to being a leader
  • Why the failure to change could keep you overlooked and underpaid
  • Proven strategies to boost your confidence and personal power - even in the most competitive work environments and cultures

 

 

 

May 8, 2018

If you want to make a strong impact in the world while doing the work you love, you need to build your personal brand. Many fierce leaders struggle with building their personal brand, so they turn to information on the internet or published books to seek tips and strategies that will help them create the brand they desire. Unfortunately, most of these tips and strategies are either outdated or ineffective.

On today’s episode, I’m discussing why you need to triple down on your personal brand this year and share effective strategies to help you elevate it, so it can open doors of opportunity for you and your business. I explain why your personal brand is the by-product of your daily actions and how to build your personal brand based on the things you already know and are doing. I also explain how your personal brand impacts your reputation and perceived value and how it can set you apart from your competitors - especially in a world of “information overload.”

 

“Your personal brand is a return on investment. It is not the lead indicator.” - Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

  • Why you need to build a strong personal brand.
  • \How to build your personal brand by focusing on what you know and are doing already.
  • How your personal brand impacts your reputation and perceived value.
  • How building a strong personal brand can impact your business.
  • Why most information regarding building a personal brand is not effective.

 

Fierce Lead Strategies to Build Your Personal Brand:

  1. Adopt a mission that is bigger than you.
  2. Arm yourself with killer statistics about your area of focus.
  3. Take a galvanizing point of view. Have an opinion. Take a position.
  4. Master the art of public speaking.
  5. Be authentically unconventional.
  6. Execute quarterly, high impact initiatives.
  7. Cultivate your conviction.

 

Fierce Leadership Quotes:

  • “Personal brand is the return on investment from being intentional about doing other things. It is the by-product.”
  • “In the world of work, success is not just about what you know. Nor is it about who you know. It is about who knows what you know.”
  • “When you build a strong personal brand, what you are essentially doing is elevating your reputation.”

 

 

Triple Down on Your Personal Brand

Are you ready to grow your business, increase your impact, and build a powerhouse personal brand? Learn how to build a powerhouse personal brand that can help you open new doors of opportunities for your business and career. Grab our free whitepaper: 7 Unconventional Strategies to Build Your Personal Brand. Head over to EleanorBeaton.com/Brand to grab your copy of this powerful whitepaper and begin your journey to impact the world!

 

 

Dial Up Your Impact, Influence, and Income in 2018      

Are you ready to take your leadership and influence to the next level in 2018? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!  

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 

 

And, if you really want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.

 

 

May 3, 2018

The ability to have clarity on your message and what you bring to the table at your organization is critical to your career. It helps instill a sense of confidence, certainty, and self-clarity in everything you do.

 


My guest today, Kathryn Ferrero, is the Chief Marketing Officer at AXA Equitable Life Insurance where she oversees all aspects of the company’s marketing outreach including digital marketing and communications. She is responsible for developing strategic marketing initiatives with a strong focus on digital innovation, customer experience, and increasing the company’s revenue.

 

She joins me today to share her story and how gaining a sense of clarity on who she is, how her skills can serve her organization, and how staying curious and open to pivoting has helped her create a big career inside a large organization.

 

 

“The idea of picking a major in your career can actually be kind of dangerous.” - Kathryn Ferrero

 

 

Today on the Fierce Feminine Leadership Podcast:

 

  • How her past experiences gave her the leadership skills she needed to achieve her goals
  • The importance of curiosity and having a willingness to pivot to forge a successful career
  • How to maintain curiosity
  • Building your network through meaningful conversations
  • Using your curiosity to build your network and grow personally and professionally
  • Strategies to make a big career in a big company

 

 

Kathryn’s Tips on Managing Your Time While Managing Multiple Projects:

 

  1. Follow the “do, discard, delegate, or defer” method
  2. Know your priorities

 

 

Connect with Kathryn Ferrero:

 

 

 

 

How to Find Your Million-Dollar Message Free Training

Great female leaders know how to elegantly and persuasively share their message in a way that others take action. If you want to learn how to craft your message and inspire others to take action, I invite you to register for my FREE mini-course training: How to Find Your Million-Dollar Message!

 

                You will learn…

 

How to get booked as a paid keynote speaker- even without an agent or bestselling book.

Insider Secrets into how to quickly build a global brand.

How to set yourself apart as a woman of influence through speaking.

 

Register to claim your spot in the FREE How to Find Your Million Dollar Message mini-course today!

 

Love the show? Let us know!                  

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!                              

                             

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!                              

                             

                              

And, if you really want to ramp up your fierceness…                              

                             

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!                              

                             

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/Discover.                              

                             

                             

                    

                    

A Special Thank You to Our Sponsors                             

                            

This episode was made possible by our wonderful sponsors, BMO – Bank of Montreal – The Bank for Women.                           

                        

Join the conversation at BMO for Women to gain the insight, knowledge, and support you need to succeed and to truly understand how to manage your money!  

 

May 1, 2018

Born in Scotland and growing up as a shy girl in British Columbia, Mari Smith is now one of the world-renowned experts on Facebook and social media and has been coined the “Queen of Facebook.” With a passion for both people and technology, she provides training and consulting services to entrepreneurs and businesses through her digital marketing agency. She is the author of the book The New Relationship Marketing and the co-author of Facebook Marketing: An Hour A Day. Additionally, she is a sought-after international speaker and trainer, an expert in hosting webinars and live video broadcasts as well as a brand ambassador for numerous global brands.

Mari joins me today to share her journey of growing up in British Columbia to currently living in San Diego and how she built an enviable Facebook empire. She shares her insights on the recent Facebook issue on privacy breaches and the driving force that allowed her to build authority. She also shares why she is known as the Queen of Facebook and the Queen of Relationships as well as the difference between relationship marketing and traditional marketing strategies.

 

“We have to be more responsible - as users, as citizens, as consumers - because everything we do online leaves an online footprint.” - Mari Smith

 

Today on the Fierce Feminine Leadership Podcast:

  • How Mari’s father influenced her to be the leader that she is today
  • The turning point that led her to leave Scotland and go to San Diego
  • Where her quest for financial independence took her
  • How she encountered Facebook and what attracted her to it
  • How the connections on Facebook inspired her to tell the world about its excellent potential
  • What Radical Strategic Visibility is
  • What Proximity Partners are and what they do
  • The significance of self-care and talking to your inner child
  • Being led and trusting versus pushing and doing
  • How she maintains her focus even with Facebook continuously changing and evolving
  • Relationship Marketing versus Traditional Marketing

 

Mari’s Advice for Fierce Feminine Leaders:

  • Get the right mentors. Make sure who you’re associating with is lifting you up.
  • You have got to pick one thing, go with it, and keep at it.

 

Connect with Mari Smith:

 

Fierce Leadership Quotes:

  • “You have got your part to play in this world. There’s a purpose for your life. Nobody can fulfill it.”
  • “The definition of luck is when preparation meets opportunity.”
  • “As we let our own light shine, we unconsciously give others to do the same.”

 

 Book, Strategize, and Soar!

Grab the opportunity to map out a strategic vision for your company and your career! Only two days left for VIP Strategy Days! Register at EleanorBeaton.com today for a chance to work with me one on one and face to face with the same goal in mind -- making your business soar.

 

Love the show? Let us know!

Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton!

What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing! 

 

And, if you really  want to ramp up your fierceness…

Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team!

Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.

 

 

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