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Woman Owned: The Growth Podcast for Women Entrepreneurs

Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue. A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership. This show holds over 1.6 million downloads and a global top 1% ranking.
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Now displaying: Page 1
Jun 29, 2021

We received an unprecedented number of emails and messages about episode 421, my conversation with Barbara Huson, about getting wired for wealth. So many of you were thanking us for that conversation and sharing your thoughts on aiming for wealth instead of riches. 

One of the things that really stood out to me in that interview was Barbara’s dedication to her focus, to her zone of genius. She has spent three decades working with women on rewiring their mindsets for wealth. We talk a lot about niching down and nailing your message here, and to say she is an expert would be an understatement.

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I know so many of you were inspired by Barbara to achieve wealth in your own businesses. If that’s you, it’s time to stop dickering around doing all the things, serving all the people, and start focusing on just one thing. It’s time to have zone of genius discipline. 

In today’s episode, I’m unpacking what it means to have zone of genius discipline and showing how Barbara’s body of work is a perfect example of the success that comes with specializing. There’s a tremendous temptation to be a generalist these days, but I invite you to imagine what your life would be like if you had the courage to dive deeper, niche down, and sink further into your zone of genius.

Today on the Power + Presence + Position Podcast:

  • How Barbara is making a massive impact by focusing on her zone of genius.
  • Why it takes courage to let other things go so you can focus on your zone.
  • The success you can have when you niche down consistently over time.
  • Why becoming a generalist waters down your brand and power.

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