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Woman Owned: The Growth Podcast for Women Entrepreneurs

Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue. A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership. This show holds over 1.6 million downloads and a global top 1% ranking.
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Woman Owned: The Growth Podcast for Women Entrepreneurs
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Now displaying: Page 1
Mar 18, 2025

Are you still giving out annual raises just because... well, that's what everyone does?

 

Here's a hard truth: If you're handing out "participation trophy" raises, you're actively discouraging high performance in your business.

 

In this week's episode of Woman Owned, Eleanor shares her simple 6-step system for giving raises that actually drive business growth and create a culture of excellence.

 

Get full show notes and more information here: https://safimedia.co/WO42

Mar 11, 2025

What would you do if, at 26 years old, you had the opportunity to buy the company you worked for?

 

Would you take the leap? Or would the fear of failure hold you back?

 

Today's episode features Founding and Managing Partner of Sandpiper Ventures, Sarah Young, who faced exactly this decision. With less than a year of experience at a public affairs agency, she and two colleagues decided to buy the company they worked for at the time. What followed was a remarkable journey of scaling the business from 7 employees to over 50, eventually leading to a successful sale to one of Canada's largest PR firms.

 

Get full show notes and more information here: https://safimedia.co/WO41

Mar 4, 2025

Want to know the secret behind building a loyal following of 140,000+ engaged followers who actually buy from you?

 

This week's episode features Vicki Pollack, the straight-talking New Yorker who's revolutionizing how we think about social media presence and authentic communication online.

 

She breaks down exactly how she used talking head videos to build her empire, sharing the psychological triggers, technical tips, and strategic insights that made her content impossible to scroll past.

 

Get full show notes and more information here: https://safimedia.co/WO40

Feb 25, 2025

Understanding what is truly needed at each phase of growth—and how to take the right action at the right time—can make all the difference in driving sales, profitability, and impact.

 

In this episode, Eleanor shares 16 game-changing data points that put common growth challenges into perspective. 

 

You’ll learn the 16 key data points that highlight the developmental stages of a woman-owned business, common patterns that emerge, and the strategic actions needed to drive sustainable growth way into the future.

 

Get full show notes and more information here: https://safimedia.co/WO39

Feb 18, 2025

Building an engaged audience is the foundation of a successful business. But how do you actually monetize that audience effectively? 

 

As the founder of two highly successful businesses, a social media marketing agency, and an education company, Rachel Pedersen has cracked the code on audience monetization. Her unique background and hard-earned lessons make her the perfect guide.

 

If you're ready to turn your audience into a profitable asset, you can't afford to miss this episode. Listen now and learn how to apply Rachel's proven strategies to your own business.

 

Get full show notes and more information here: https://safimedia.co/WO38

Feb 11, 2025

What if there was a missing role in your sales process that could help you 3x your sales pipeline in under a year?

 

In this week's episode, Eleanor reveals the key sales function that nobody talks about, but is absolutely critical to building a robust sales pipeline. By installing this role in Safi Media, we were able to grow our pipeline from $1.5M to $4.2M in less than 12 months.

 

Tune in to discover what this game-changing role is and how you can implement it in your own business to dramatically increase your sales throughput and cash flow.

 

Get full show notes and more information here: https://safimedia.co/WO37

Feb 4, 2025
Coming up with reliable strategies to get in front of qualified prospects is one of the most common challenges entrepreneurs face.
 
 
In this episode, PR consultant Gloria Chou shares a powerful method she used to grow her audience, secure long-term partnerships, and generate over $250,000 in sales. 
 
 
Discover how Gloria leveraged her signature "CPR pitching method" (credibility, point of view, relevance) to speak in front of over 5,000 people, add thousands of subscribers to her email list, and create an evergreen webinar funnel that has produced 7-figures in revenue since 2020. 
 
 
Get full show notes and more information here: https://safimedia.co/WO36
 
 
Jan 28, 2025
Have you ever wondered what it takes to generate a million dollars in sales in just one month? In this episode, I'm pulling back the curtain on my company's recent challenge to hit that ambitious goal.
 
 
Tune in to hear the specific strategies and tactics we implemented in pursuit of a million dollar month, the results we achieved, and the key lessons learned along the way. Whether or not you have your sights set on seven figures, these insights can help you set the right goals for your business and develop a plan to reach them.
 
 
Get full show notes and more information here: https://safimedia.co/WO35
Jan 21, 2025
Do you ever feel like you're doing everything right in your business, but still not seeing the results you want? You're not alone. Building a successful coaching program takes time, patience, and a willingness to iterate and experiment. But the payoff can be huge - just ask Jenn Pike, who built a seven-figure program from the ground up.
 
 
In this episode, Jen shares her journey from personal trainer to successful online coach and entrepreneur. 
 
 
If you're ready to take your coaching business to the next level, this episode is a must-listen. Jen's insights and advice will inspire you to keep pushing forward, even when things get tough. 
 
 
Get full show notes and more information here: https://safimedia.co/WO34
Jan 14, 2025
Have you ever wondered what it takes to create a webinar that generates massive sales? In this episode, I'm pulling back the curtain on a single webinar that brought in $1.85 million over just 16 months.
 
 
I'll break down the key elements that made this particular webinar so successful, from the strategic title to its place in the sales funnel to the power of demonstrating use cases. If you're looking to dial up your sales with webinars and workshops this year, you won't want to miss these insights.
 
 
Get full show notes and more information here: https://safimedia.co/WO33
Jan 7, 2025
Have you ever wondered if it's possible to scale your business to seven figures without a full-time team? In this episode, I sit down with Hina Khan, a peak performance mindset coach for CEOs, executives, and entrepreneurs, who did just that.
 
 
Tune in to learn Hina's philosophy on creating a business and life you love through ease, joy, and fun. Discover how to surround yourself with the right people, let go of limiting beliefs, and step into your identity as a powerful leader and salesperson.
 

Get full show notes and more information here: https://safimedia.co/WO32

Dec 31, 2024

In this episode, Eleanor reveals three powerful steps to manufacture more time as your business grows. These techniques have been honed over 8 years of coaching women entrepreneurs to scale their companies without sacrificing their most precious resource.

 

Discover how to simplify, upgrade your team, and niche down to create expansive space in your calendar. With focus, courage, and discipline, you'll learn to lead your company from a place of possibility, not scarcity. Get ready to make more time!

 

Get full show notes and more information here: https://safimedia.co/WO31

 

Dec 24, 2024

As a woman, you’re constantly bombarded with arbitrary standards and metrics that society tells you that you need to achieve. But is the million-dollar revenue mark just another one of these empty ideals?

 

Discover the three key reasons why Eleanor is on a mission to double the number of women entrepreneurs who sustainably scale to seven figures by 2030. Learn how achieving this revenue goal empowers you to provision for yourself and your team, drive meaningful innovation, and experience personal transformation. 

 

Get full show notes and more information here: https://safimedia.co/WO30

Dec 17, 2024

Do you feel like you don't have the time or energy to grow your business while also being present for your family and your own well-being? Have you ever considered how the skill of emotional regulation could be the key to unlocking your potential and achieving the success you desire?

 

In this powerful episode, leadership coach and author of Dying to Be a Good Mother, Heather Chauvin, shares her inspiring transformation from a social worker battling a life-threatening cancer diagnosis to creating a flourishing seven-figure business.

 

Tune in this week to learn Heather's practical and transformative process for managing your time and energy to create the impact you desire while feeling alive, aligned, and energized. 

 

Get full show notes and more information here: https://safimedia.co/WO29

Dec 10, 2024

Are you a B2B consultant or service provider looking to scale up your corporate sales in 2025? What if there was a simple, low-cost marketing template that could help you generate a steady stream of high-value clients? In this episode, Eleanor shares the exact system she uses to land nearly $1 million in corporate sales over just 24 months.

 

Join Eleanor this week as she walks you through her 10-Minute Corporate Client Attraction System that revolves around booking 15-minute "shared vision meetings" with potential clients. 

 

Get full show notes and more information here: https://safimedia.co/WO28

Dec 3, 2024

Have you ever wondered how to scale an agency to seven figures without building a massive team or sacrificing profit margins? 

 

In this episode, Eleanor sits down with Renee Warren: award-winning entrepreneur, speaker, author, and founder of the PR agency We Wild Women. Renee reveals the key decision that allowed her agency to experience hockey stick growth in both revenue and profitability.

 

Tune in this week to hear how, by doing less, Renee and her partner were able to streamline operations, boost team morale, attract bigger clients, and ultimately catapult their PR agency to over a million dollars in revenue. 

 

Get full show notes and more information here: https://safimedia.co/WO27

Nov 26, 2024
Are you ready to make 2025 your breakout year? Do you want to take your business to the next level and achieve the financial performance, brand position, team development, and leadership mastery you've been dreaming of? If so, this episode is a must-listen.
 
 
From overcoming indecision to being aggressive about customer acquisition, Eleanor doesn't hold back in delivering the hard-hitting advice you need to hear. She also invites you to join her for a special client event on December 5th, the Seven-Figure Freedom Formula, where you'll dive even deeper into these concepts and create a powerful plan for your business in 2025.
 
 
Get full show notes and more information here: https://safimedia.co/WO26
Nov 19, 2024

If you’re currently growing your company, the reality is you need to develop stronger preparation skills to help you maximize your impact with less stress and more joy, and Eleanor’s got you covered this week.

 

Listen in to hear Eleanor’s simple but powerful four-step preparation protocol she uses to get clear on her priorities, set better intentions, and truly maximize her impact, and learn how implementing this process will help you take on big challenges while feeling calm, composed and supported as you finish out the year strong.  

 

Get full show notes and more information here: https://safimedia.co/WO25

Nov 12, 2024

What does it take to turn your expertise into patented inventions that generate millions?

 

Eleanor sits down with Amy Jordan, former Marvel Studios executive turned pilates entrepreneur, who did exactly that. Amy shares how she sketched out her first pilates machine on a plane, invested over $200K to prototype it, and then launched the WundaBar Pilates brand… but the journey wasn’t easy. Tune in to hear all the details of Amy's incredible entrepreneurial journey and glean insights on how to turn your own ideas into valuable, revenue-generating assets.

 

Get full show notes and more information here: https://safimedia.co/WO24

Nov 5, 2024

What do you need to let go of in your business in order to grow to the next level? When it comes to scaling a business, the most smart, savvy, and successful business owners understand that sometimes, less is actually more.

 

In today’s case study interview, Eleanor is joined by Oonagh Duncan, a multi-award-winning fitness expert and author of the international bestselling book Healthy as F*ck. Oonagh walks you through a series of cuts, scale-backs, and eliminations she has made over the last couple of decades of growing her fitness empire, and how each of those phases produced the next quantum leap.

 

Tune in this week to learn Oonagh’s insights on how subtracting and simplifying can actually lead to exponential business growth. 

 

 Get full show notes and more information here: https://safimedia.co/WO23

Oct 29, 2024

Are you considering a pivot in your business? Maybe you want to change your niche, your offers, your message, or your entire strategy. Before you make any big moves, it's crucial to ensure you're pivoting for the right reasons.

 

 

Join Eleanor this week as she walks you through three essential questions to ask yourself before making a pivot. These questions will help you explore your motivations and make sound decisions as a leader and CEO, and by the end of this episode, you'll have a framework for evaluating potential pivots and ensuring they align with your long-term business goals.

 

 

 Get full show notes and more information here: https://safimedia.co/WO22

Oct 22, 2024

Eleanor is always on the lookout for great reads that will help her learn, grow, and gain exposure to the ideas of influential leaders, and in this episode, she gives you her essential reading list for every aspiring or existing seven-figure woman CEO.

 

 

Join Eleanor this week as she shares the top seven books that have helped her as a woman CEO and working mom to grow Safi Media into the top 1% of women-owned companies globally. From making peace with power as a woman leader to building a saleable business, these books offer invaluable insights and strategies that will skyrocket your business. 

 

 

 Get full show notes and more information here: https://safimedia.co/WO21

Oct 15, 2024

Have you ever wondered how to leverage Instagram to skyrocket your business growth? What’s the secret to creating compelling content that attracts your ideal clients and generates real revenue? 

 

 

In this episode, Eleanor sits down with Jenna Harding, the Instagram expert behind @jennaspaige to uncover her secrets to Instagram success. Jenna shares her incredible journey from being an overworked, underpaid social media manager to building a thriving seven-figure business using her signature Insta-booked formula. If you’re currently marketing on Instagram, you’re going to want to pay close attention to today’s case study.

 

 

Tune in this week as Jenna breaks down the key components of her Instagram strategy and reveals how you can implement them in your own business, even if you don’t have a huge following right now. 

 

 

Get full show notes and more information here: https://safimedia.co/WO20

Oct 8, 2024

Do you have a powerful vision statement for your company? Many of you have a vision for your brand but aren’t articulating it clearly. 

 

 

Join Eleanor this week as she shows you why having a million-dollar vision statement is one of the most important things you can do to build your personal brand, and how being able to articulate your vision will help you scale to the multi-million dollar mark. 

 

 

Get full show notes, transcripts, and more information here: https://safimedia.co/WO19

Oct 1, 2024

Do you feel like your time management system just isn’t cutting it anymore? Like you're constantly working for everyone else, leaving no space for what truly excites you? I’ve been there too. But what if you could take back control of your calendar and build a thriving business while working far less than the typical 40-hour workweek?

 

 

This week, I’m joined by time management expert and founder of The Pink Bee, Megan Sumrell. Join Megan as she shares how she scaled her seven-figure business with a lean team, focusing on what matters most. She'll also break down the exact strategies she's using to grow her email list and boost revenue effortlessly through her branded app.

 
 
 
Get full show notes and more information here: https://safimedia.co/WO18
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