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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Now displaying: Page 1
May 31, 2022

Welcome to an incredibly special episode because this week, I’ve got a returning podcast guest. Not many women founders have been featured on the podcast more than once, so you already know you’re in for a jam-packed episode full of amazing nuggets of wisdom that will help you take your business further faster. 


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Pamela Slim is an author, business coach, and co-founder of Main Street Learning Lab. Her newest book, The Widest Net is based on a fascinating approach to what she calls ecosystem marketing, and since my work is all about helping founders like you create seven-figure ecosystems, I think you’ll find our work dovetails beautifully.

 

In this day and age where there’s a massive demand for constant production of content and having face time with your people, you’re not alone if your company’s marketing feels exhausting and depleting. Ecosystem marketing is the key to creating a growth model that feels nourishing and that is truly sustainable for the long term, and Pamela is walking us through it in this episode. 


Tune in this week to discover how there’s nothing that will help you grow more strategically and quickly than looking at your marketing through the lens of an ecosystem. Pamela is offering her insights on the future of ecosystem marketing, how she applies this framework to her own business and the power of looking at the totality of your network and making intentional decisions about community engagement. 

Today on the Power + Presence + Position Podcast:

  • Why there is nothing that helps business owners grow more strategically and quickly than ecosystem marketing. 
  • How Pamela has applied the ecosystem marketing lens on her own business. 
  • The power of looking at the people who are already congregating in your orbit.
  • Why ecosystem marketing is the antidote to your marketing feeling exhausting.
  • The principles of really effective partnerships. 
  • How you can leverage the power of tiny marketing actions to up-level your business. 
  • The difference between empire mentality and being an ecosystem upholder. 

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