Many service-based businesses start with a freelance model. You sell a contract, provide the service, over and over again. And you can make decent money doing this, but at some point, you’re going to burn out or even go broke. The key to avoiding these outcomes is by changing your pricing model so you can increase your profit margin.
A good profit margin allows you to invest in new technologies, hire amazing people, and build up a cash reserve which will eliminate a ton of stress. Building up profit is really a tremendous gift you can give yourself. And, you have more control over it than you think.
When I work with service-based entrepreneurs who are ready to take their profits to the next level, I see them fall into a lot of the same pricing traps. They get stuck in their freelancer mindset and have difficulty switching to the mindset of a 7-figure CEO. But if you really want to scale and grow, you need to escape that mindset, and I can show you how.
In this episode, I’m sharing one of the biggest pricing traps I see service-based business owners fall into and how you can free yourself from freelancer pricing. I want to help you make the shift to premium pricing where you’re doing work that you love, not burning out, and you’re making a ton of money and profit. Remember, if you price yourself like a freelancer, that’s how the market will continue to see you. I’ll show you how to transition your brand position through pricing so you can start making the money you want and deserve.
Today on the Power + Presence + Position Podcast:
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