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Woman Owned: The Growth Podcast for Women Entrepreneurs

Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue. A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership. This show holds over 1.6 million downloads and a global top 1% ranking.
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Now displaying: Page 1
Aug 18, 2020

Many service-based businesses start with a freelance model. You sell a contract, provide the service, over and over again. And you can make decent money doing this, but at some point, you’re going to burn out or even go broke. The key to avoiding these outcomes is by changing your pricing model so you can increase your profit margin.

A good profit margin allows you to invest in new technologies, hire amazing people, and build up a cash reserve which will eliminate a ton of stress. Building up profit is really a tremendous gift you can give yourself. And, you have more control over it than you think.

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When I work with service-based entrepreneurs who are ready to take their profits to the next level, I see them fall into a lot of the same pricing traps. They get stuck in their freelancer mindset and have difficulty switching to the mindset of a 7-figure CEO. But if you really want to scale and grow, you need to escape that mindset, and I can show you how.

In this episode, I’m sharing one of the biggest pricing traps I see service-based business owners fall into and how you can free yourself from freelancer pricing. I want to help you make the shift to premium pricing where you’re doing work that you love, not burning out, and you’re making a ton of money and profit. Remember, if you price yourself like a freelancer, that’s how the market will continue to see you. I’ll show you how to transition your brand position through pricing so you can start making the money you want and deserve. 

Today on the Power + Presence + Position Podcast:

  • All the benefits that come with good profit margins.
  • The difference between a high touch 5-figure offer and an SFSO.
  • Why service-based entrepreneurs get hung up on being affordable.
  • What CEO pricing is and its four components.
  • How to divorce your pricing from your time.
  • The deep mindset work required to go from a freelancer mindset to a CEO mindset.

Resources Mentioned:

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