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Woman Owned: The Growth Podcast for Women Entrepreneurs

Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue. A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership. This show holds over 1.6 million downloads and a global top 1% ranking.
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Now displaying: Page 1
Jul 28, 2020

No stranger will get in your car and ride with you if you aren’t clear where you’re taking them. In marketing, we call this destination the ‘promised land.’ It’s where your customers want to go based on what you tell them in your messaging about your brand, offerings, products and services. 

Of course, the concept of the promised land isn’t just used in marketing. It’s found in Greek mythology, Nordic mythology, and most religions. As humans, we’re obsessed with getting to the final destination. It’s why we watch before-and-after transformation shows. We want to see what the promised land looks like and how we can get there.

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If you aren’t clear on your offering’s promised land, why would a customer hop on board for the journey? When marketing your business and your offerings, you want to take time to get clear on what the promised land you offer is. What is the promised destination your customer wants to arrive at?

Listen in today as I spell out how you can dramatically improve your marketing by clearly articulating your promised land to your customers. I’m breaking down the allure we as humans have to promised lands and how to tap into that innate interest in your marketing. I’ll share some examples of brands that are completely nailing the marketing for their promised lands and how you can create and market yours. 

Today on the Power + Presence + Position Podcast:

  • What the promised land means in marketing.
  • How humans have been obsessed with the promised land for centuries. 
  • How each of your offerings has their own promised land. 
  • Some examples of brands that are nailing their promised land marketing.
  • How you can discover and cultivate the promised land for your offering.

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If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

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