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Power + Presence + Position

In a world where the rules of business have been written by men, how do women entrepreneurs who want to make millions of dollars AND impact millions of lives, create enormous success on our terms? This show has the ANSWERS. On Power + Presence + Position (PPP) we believe you CAN make big money and have a big impact. We celebrate your bold opinions, your unapologetic ambition and your unwavering commitment to build an impeccable business and life. Award winning journalist, women's leadership expert, and host of PPP, Eleanor Beaton is on a mission to double the number of women entrepreneurs who generate over a million dollars in annual revenue. This show will teach you to learn to think, communicate and get paid like a 7-figure CEO.
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Now displaying: Page 1
Mar 24, 2020

Are you feeling the stress and strain of the worldwide COVID-19 pandemic? You are not alone. Our society is currently overflowing with panic and uncertainty when it comes to our daily lives — and the potential impact of this crisis on our businesses and economy. On top of being nervous about how the marketplace will be affected by COVID-19, many entrepreneurs and business leaders are also anxious about marketing their products and services while maintaining their brand reputation.

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In today’s episode, I share insight on whether you should market your brand during a global crisis and my response to the concerns many have about the possible backlash for marketing during a pandemic. I discuss whether marketing is essential to keeping your business afloat, and some crisis communications tips to help you be strategic with your approach. I also highlight how to craft a meaningful marketing message without spreading hysteria and what your clients and prospects likely crave from your brand during this uncertain time.

 

 

"This current situation has only served to amplify an underlying belief that you already had." - Eleanor Beaton

 

 

Today on the Fierce Feminine Leadership Podcast:

  • Why it is OK to market your business right now with the COVID-19 pandemic and the most common questions female entrepreneurs currently have
  • Questions to ask yourself to determine whether to suspend your marketing efforts
  • Beliefs that live below your fear of being perceived in a negative light for marketing during a crisis
  • How these limiting beliefs reveal a common attitude towards women in the workforce
  • The biggest threat to your success right now (hint: it’s not COVID-19 or the economy)
  • Three current needs within society that you can help address through your brand
  • Why I decided to make my upcoming retreat virtual in light of the pandemic
  • Five specific tips for communicating with your audience during this crisis
  • The importance of prioritizing thought-work so you can approach your leadership with calmness and consistency

 

 

Resources Mentioned:

 

  

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Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe and leave a review to enter your name into this month’s drawing! 

 

Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

 

 

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