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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Now displaying: Page 1
Mar 14, 2023

One of the biggest fears entrepreneurs face is that their offers won’t sell, and it’s not an entirely irrational fear. When your service, consulting or coaching offers aren't designed with users in mind, you can experience low to no sales, especially on group programs. This is where the discipline of user research comes in, and Eleanor’s guest today is a legitimate pro. 

 

Ximena Vengoechea was a UX researcher, mentor, and manager at LinkedIn, Twitter, and Pinterest. She shares the biggest mistakes entrepreneurs make when designing new offers and the kind of mistakes that result in low or no sales. Ximena walks you through a simple approach to conducting effective user research so you can speed up sales by tweaking or creating offers customers actually want, and the best practices when it comes to conducting user interviews.

 

Get full show notes and more information here: https://safimedia.co/ai2

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