When I was running my consulting business and first started my coaching practice, each one of my clients had specific, varying needs. For this reason, every proposal or solution I offered was custom-tailored to fit them like a glove. They always got exactly what they needed to solve their specific problems, but there’s just one problem with this approach.
When you create bespoke, custom-built services, you morph what you offer around what your client needs. This makes marketing and selling super easy. However, what isn’t easy is getting back the hours you spend essentially reinventing the wheel with each and every client, which not only creates so much complexity in your business, but also sucks all your time and energy.
For those of you who want to stop being the linchpin in your company the way you are now so you can finally create more time and freedom, the solution here is a scalable offer. At Safi Media, we believe in the power of a scalable offer that increases your income without having to increase your effort, but how do you do that?
In this episode, I’m first guiding you through how to create a scalable offer. You’ll discover why marketing and selling becomes more challenging when you make this shift in approach, and therefore, how to create demand for the solution you’re now offering.
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