In today’s episode, we’re exploring one of the most powerful forces driving the global economy: women buyers. Whether you sell B2B, B2C, high-end furniture, software as a service, life coaching, or books, the chances are that women are often making the decision to buy from you or not.
Knowing how to connect with, build trust with, and respect women buyers is really important if you want to sell to them. And trust me, with a total global spending power of $18 trillion, equivalent to the world’s second biggest economy, you need to know how to sell to women buyers. However, while we have a lot of money, we’re also not necessarily an easy market to sell to.
Tune in this week as I’m joined by Emaan Abbass, founder of luxury feminine and intimate wellness brand KETISH. She has some powerful, practical, and battle-tested ideas to help you create the kind of offers women love to buy and talk about. I’m also talking to author and speaker Bridget Brennan, who shares the inspiration behind starting her business which focuses on women, and the power of word-of-mouth publicity.
If you’re ready to grow your company by tapping into the $18 trillion female consumer opportunity, or the countless more corporate trillions women control across the world, you’re in the right place. This episode is essential listening because I’m giving you the three most important strategies for successfully selling to women.
Today on the Power + Presence + Position Podcast:
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