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Woman Owned: The Growth Podcast for Women Entrepreneurs

Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue. A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership. This show holds over 1.6 million downloads and a global top 1% ranking.
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Now displaying: Page 1
Oct 20, 2020

Have you ever noticed how people are always willing to listen to experts, but they only buy from leaders? Experts have a way of complicating things whereas leaders bring a sense of clarity and order. And we all know that the confused mind can’t buy.

How do you position yourself as a leader in the mind of your prospect? Many of us are experts in our fields, but if you want to move into leader status in your industry, you need one super important type of order, and that’s buyer discipline.

Keep Reading >>

The best leaders and salespeople can make you feel like the only one in the room. They connect with you which is what allows them to have so much influence. By focusing on one person, they cut through the clutter. All it takes is injecting a little buyer discipline into your marketing.

Today on the podcast, I’m talking about another element of discipline that seriously affects your lead generation and sales conversion: buyer discipline. You can make a way bigger impact by naming names instead of focusing on a target audience. I’m sharing what happens when you end the confusion, get clear in your messaging, and put a ring on your person and not an entire demographic.

Today on the Power + Presence + Position Podcast:

  • The difference between experts and leaders.
  • How to move into leader status.
  • How to stop confusing your customers.
  • Why you need to name names, not entire demographics.
  • How to inject some buyer discipline into your marketing.

Resources Mentioned:

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Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

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