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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Now displaying: Page 1
Jul 21, 2020

What is the end game for you and your business? I would bet that you’d like to be working less, spending time with those you love more, and making a positive impact on the causes you care about. Like me, you want CIA: Cash, Influence, and Autonomy. 

But if you are the biggest asset your business has, you won’t be able to achieve CIA. You will continue to be overworked and overwhelmed by your business. If that sounds like you, you need to listen to this episode. Time management is not your problem, queen, leverage is your problem.

Keep Reading >>

So many women entrepreneurs fall into this trap of over-functioning and under-leveraging. This trap that you’re in with so many other women could cost you millions of dollars over the next few years. I’m so excited to tell you that I have a proven and effective solution to get you out of this trap and on your way to CIA. It’s all about creating and leveraging your core offer. 

In today’s episode, I’m sharing what happened when I was personally overleveraged and my team and processes were underleveraged. We’re talking about creating your core offer and leveraging the heck out of it through the 3 Ms of creating and marketing a core offer. You will learn why you need to start building assets instead of being the asset in your business, and how creating and marketing a 7-figure core offer is the way to do it. If you can commit to this, you will be giving yourself and your family the life-changing gift of an asset that brings you CIA. 

Today on the Power + Presence + Position Podcast:

  • Why time management is not your problem and leverage is. 
  • What CIA is and how to make it your end game.
  • What leverage is and what happens when we overleverage ourselves.
  • Some examples of highly successful core leveraged offers.
  • How to implement the 3 Ms of creating and marketing a core offer.
  • The difference between a core offer and your brand promise.

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