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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Now displaying: Page 1
Apr 21, 2020

Are you worried that the marketing you do today will contribute to the online noise? Perhaps you’re feeling uneasy about marketing your products and services in the era of COVID-19 - feeling like everyone is ‘Zoomed out” and uninterested in joining yet another webinar or online workshop. In all of the noise currently happening in the online space, it’s natural to feel overwhelmed when we see the influx of ads landing in our inboxes and showing up in our social media feeds. But while these feelings are normal - they shouldn’t stop you from marketing your brand.

So, how can fierce female leaders continue their marketing efforts without contributing to the online noise?

Today, I explain how your company can stand out from a marketing standpoint during the coronavirus crisis. I discuss a big lie you may be telling yourself and how this might be impeding your brand’s potential in the online marketplace. I discuss how industry leaders, like Apple and Disney, overcome economic adversity and continue to grow and succeed well after an economic recession.  I also highlight why it is crucial to lead rather than hide and focus on sharing with your audience rather than looking externally.  

“Noise isn’t the enemy of most entrepreneurs - obscurity is the enemy.” - Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

  • The importance of having a clear message and presenting it skillfully
  • Lies and assumptions we hold onto when it comes to marketing, and who your real enemy is
  • Why advertisement rates are going down on many platforms
  • How consumers are paying more attention to advertisements in response to COVID-19
  • Where top female business leaders focus to be successful
  • The characteristics of the most powerful marketing messages, and the questions they answer
  • What supported Apple’s unprecedented growth after Steve Jobs returned from Pixar

Resources Mentioned:

 

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Join the Fierce Community!

Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

If you’re ready to take your business to the next level and network with other high-power thought-leaders, join me in the free Fierce Feminine Leadership community today!

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