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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Now displaying: Page 1
Apr 14, 2020

Should you reduce your prices in the face of an economic downturn? This is a question many fierce feminine leaders and entrepreneurs are asking as we continue to face economic uncertainty around the world and develop a strategy to position our businesses to weather the storm. While cutting our prices may seem like the obvious solution to surviving an economic crisis, there are other ways to safeguard your business and position yourself for success.

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Today, I explain why I believe cutting your prices during an economic downturn is a ‘knee-jerk’ reaction for many business leaders and the long-term impact it can have on your business - long after the recession has ended.  I highlight the importance of being creative with meeting your customers where they are and share alternative strategies you can use to continue building your business without reducing your prices. I also highlight what you should and should not offer for free as well as how adding value can strategically link back to your sales process.

 

“The pricing decisions that you make today are going to impact your business, not only in the short-term but also for years after the economy recovers.” - Eleanor Beaton

 

Today on the Fierce Feminine Leadership Podcast:

  • How the pricing decisions you make today will impact your business after the economy recovers
  • Three reasons why prices tend to drop during a recession
  • The importance of intentionality and integrity when determining your prices
  • What cutting prices on your services trains customers to do
  • Four pricing tips to help you get through this downturn as an entrepreneur
  • The damaging assumption that many entrepreneurs make about selling services at full price during an economic crisis
  • The trends I have observed in marketing and entrepreneurship over the past several weeks
  • Why you shouldn’t be afraid to provide value for free, and how to use free resources as a path back to your sales process

 

Resources Mentioned:

  

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Want even more fierce leadership advice, tips, and training? Join me in the Fierce Feminine Leadership community - the free, invite-only community for fierce, high-level, fierce women entrepreneurs making a huge impact on the world. In this free community, you’ll get ongoing training and interactions with me and my team as well as network and grow your organization with other fierce, like-minded thought-leaders.

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