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Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
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Now displaying: Category: Business
Nov 29, 2022

In the Power + Presence + Position Business Accelerator and The Incubator, coaching, mentoring, and thought partnership are key components that are interwoven into how Eleanor delivers these programs. She believes all three are required for you to perform at the highest level as an entrepreneur, but what are they really?

 

Tune in this week to discover the differences between coaching, mentoring, and thought partnership. Eleanor is breaking down what they are, how they work, and the pros and cons of each so you can decide which of these you need right now.

 

Get full show notes and more information here: https://safimedia.co/528

Nov 22, 2022

Over the last two decades, Moe Carrick has created a lucrative consulting company that has served an incredible roster of high-caliber clients. However, being time-starved proved to be unsustainable, both in her career and family life.

 

This week, hear Moe’s journey of scaling a Jewel business, and how her case study was our inspiration for the 500K Offer. She’s sharing the pivotal moment she decided it was time to make the required changes that her life, business, and impact deserves, and her evolving relationship with time as a precious commodity.

 

Get full show notes and more information here: https://safimedia.co/527 

Nov 15, 2022

Tapping into major global supply chains and major export markets might be something you’re working towards in your business. To do that, you need to learn how to effectively partner and do business with big corporations, and Eleanor’s guest today is an accomplished strategic communications expert with years of experience in government, community, and media relations.

 

Devon Girard is the co-founder of the StrikeUP Conference and program lead at Women Entrepreneurship Strategy, and she’s here this week to share five lessons every woman entrepreneur needs to know when it comes to working with corporate clients and partners.

 

Get full show notes and more information here: https://safimedia.co/526

Nov 8, 2022

Join Eleanor in this episode to discover the difference between growth and scaling, and how to intentionally decide which you’re working towards. Eleanor is sharing why you might currently feel conflicted about growth, how to design your business based on scale, and why doing so will inject simplicity into your mission and produce more cash, influence, and autonomy.

 

Get full show notes and more information here: https://safimedia.co/525

Nov 1, 2022

Discover the three big trends that will shape and inform your marketing throughout 2023. You’ll hear how, without awareness of these trends, you will limit your own capacity to market and share your message in a way that is authentic, meaningful, and effective, and you’ll also learn Eleanor’s three-step process that will provide structure for how you approach marketing in 2023.

 

Get full show notes and more information here: https://safimedia.co/524

Oct 25, 2022

Social media is flooded with content about scaling to seven figures. However, without taking the time to articulate why scaling to seven figures is a meaningful metric, there’s a danger of the million-dollar mark becoming the woman entrepreneur’s version of 36/24/36 (the ideal bust to waist to hips ratio). Join Eleanor this week as she explores why seven figures in revenue is a worthy goal for women entrepreneurs to consider pursuing.

 

Get full show notes and more information here: https://safimedia.co/523

Oct 18, 2022

If you’re ready to focus on finishing 2022 strong with a level of fearlessness that will allow you to meet the challenges of entrepreneurship with joy, listen in. Eleanor is talking with Anu Bidani, a graduate of her programs and an award-winning entrepreneur in her own right. Anu is the founder and CEO of STEM Minds, a company that offers cutting edge STEM programs to youth, and she is is offering her take on putting learning first and the impact that’s had on the growth of her business and her development as a CEO.

 

Get full show notes and more information here: https://safimedia.co/522

Oct 11, 2022

Business is a game of runs. Like in sport, if you want to be successful in the long term, you have to be able to play the game both when everything is going your way and you can’t seem to miss a shot, and maintain your composure when it goes the other way and you just can’t catch a break. This week, discover what baller moves are, and why it’s time to take bold, decisive action that is going to commit you beyond the point of no return.

 

Get full show notes and more information here: safimedia.co/521

Oct 4, 2022

At Safi Media, Eleanor teaches the importance of packaging your knowledge and expertise not just as a service, but as a piece of intellectual property. And to grow, you need to think deeply about the core philosophies that underpin your offers.

 

Listen in this week to discover the pillars of Eleanor’s personal coaching philosophy, and why having a clear philosophy that governs your work is vital. You’ll hear how developing your philosophy offers so much clarity for both you and your customers, why it distinguishes how you play the game and who fits into your business, and how to start uncovering what your core philosophies are. 

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/520

Sep 27, 2022

This week, Eleanor is exploring the concept of You, The Innovator, and is joined by financial journalist and best-selling author on women and innovation, Katrine Marcal.

 

Katrine’s newest book, Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men was an instant best-seller, so they're digging into the core themes around women and innovation that Katrine has uncovered and exposed.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/519

Sep 20, 2022

Shonda Moralis is a women’s mindful empowerment coach, speaker, psychotherapist, and author, and she joins Eleanor this week to walk you through her biggest insights that will help you develop a powerful mindfulness practice in your business. She’s offering her take on the consequences of not treating mindfulness as a non-negotiable part of your business, and her top tips for bringing simplicity and focus to it.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/518

Sep 13, 2022

If you want to know the first and most critical factor driving your ability to scale to seven figures in annual revenue, listen in. You’ll discover how working with the Safi Media team will leave you 6X more likely to scale to this level than the typical North American numbers for women-owned businesses, and the three activities that will dramatically free you up to lead your company.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/517

Sep 6, 2022

This week, discover the gift and power of giving yourself space to grow. You’ll discover how embracing open time will allow you to get in front of your company and lead it from that place, and three strategies that will help you create the space you need to grow.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/516

Aug 30, 2022

Entrepreneurship is a deeply creative act, and today, we’re tackling the topic of making time for your creativity. I'm joined by creative powerhouse, Liz Kimball. Liz is a creativity coach, writer, and speaker who is dedicated to helping the next generation of women creators produce the major creative works of their lifetime, and she’s here to offer practical steps you can take to be more creative in your business.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/515

Aug 23, 2022

To become a true visionary thought leader requires that you have time and space to think deeply. However, in the often urgent, full-on, full-contact sport that is entrepreneurship, the central question then is, how do you find time to do that?

Today, I’m talking with client and seven-figure entrepreneur Alison Nail Malone and we’re exploring what it takes to create and protect time for thought leadership, and how to honor the sacredness of open time, even if it feels terrifying right now. 

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/514

Aug 16, 2022

Time is one of our most precious assets, especially as our companies grow. Join me on this week’s episode to hear about why time is so important, how you can navigate the complexities of being a boss that try to steal your time, and the three things you can do to - you guessed it - make more time.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/513

Aug 9, 2022

Listen in as I introduce you to a tool I call The Daily Debrief. I’m offering four questions you can answer to stay anchored in the present moment and recap your day, as well as four questions your team can sit with every day, and how having this simple shutdown routine can help you be present, reflective, and bring an overarching sense of peace to your life.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/512

Aug 2, 2022

This week, bestselling author, speaker, and nationally-recognized purposeful productivity expert Tanya Dalton gives us a masterclass on how you might approach a social media detox for yourself. She's sharing how she arrived at the decision to step away from social media, what she has turned to instead to grow her sales, and her top tips for evaluating how you're currently showing up.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/511

Jul 26, 2022

Join us this week to hear the story of Moe Carrick, an in-demand, well-paid, but time-starved consultant who decided to finally take control of her calendar, reinvent her company, and scale past seven figures while taking a month-long sabbatical. She’s sharing the key pieces that have allowed her to create the time freedom she has craved for so long, and what she found challenging along the way.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/510

Jul 19, 2022

This week, discover why understanding what season of business growth you’re in helps you manage expectations and work towards your goals with a strong game plan. We’re exploring how to know which season you’re in, how to align your initiatives with the correct season to get maximum results, and the downfalls of not pinpointing exactly where you are right now.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/509

Jul 12, 2022

If you’re ready to tap into the $18 trillion dollar female consumer opportunity, this episode is your how-to guide. You’ll discover why so many companies have failed in their attempts to appeal to the female market, and three strategies for building trust with, connecting with, and selling to women buyers.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/508

Jul 5, 2022

Join me this week as I show you how to strategically build your leadership skills, and why investing in your development in this way is the best gift you can give yourself. You’ll learn the order in which I built the skills of becoming a founder, and a cautionary tale about the dangers of narrowing your focus.

 

Get full show notes and more information here: http://www.eleanorbeatonpodcast.com/507

Jun 28, 2022

In this replay episode, we’re digging into a topic that not only cannot be ignored, but one that honestly drives me absolutely crazy. Why? It’s the difference between setting yourself free versus producing more headaches for yourself as an entrepreneur.

 

The terms “growth” and “scale” are often used interchangeably in the business world, but here’s the central idea: they sure as hell aren’t the same thing. Not establishing the difference between these two terms is contributing to the confusion and stress you’re experiencing, and I know that’s not what you’re after.

 

Keep reading

 

This is a rampant problem, especially for women entrepreneurs and leaders who all have a greater mission in common. Cash is great, but we want more than that. We want influence, autonomy, and to make an impact. To do that, you need a business that’s simple to run and that doesn’t require all your life force to grow it.

 

Tune in this week to discover the difference between “growth” and “scaling,” and why this distinction matters. You’ll learn how this will reveal what truly matters and what will produce results for your company, and the principles of scaling to begin implementing so you can move forward with intention.

 

Today on the Power + Presence + Position Podcast:

 

  • The difference between growth and scaling.
  • An example from my life of how powerful it is to understand the difference.
  • 3 things every woman entrepreneur wants in business.
  • Why focusing on growth models in your company is leaving you feeling conflicted.
  • The principles of scaling.
  • How scaling creates the margins that enable you to build a successful life and business.

 

Resources Mentioned:

 

Love the show? Let us know!

 

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

 

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Jun 21, 2022

When I was running my consulting business and first started my coaching practice, each one of my clients had specific, varying needs. For this reason, every proposal or solution I offered was custom-tailored to fit them like a glove. They always got exactly what they needed to solve their specific problems, but there’s just one problem with this approach.

 

When you create bespoke, custom-built services, you morph what you offer around what your client needs. This makes marketing and selling super easy. However, what isn’t easy is getting back the hours you spend essentially reinventing the wheel with each and every client, which not only creates so much complexity in your business, but also sucks all your time and energy.


Keep reading

 

For those of you who want to stop being the linchpin in your company the way you are now so you can finally create more time and freedom, the solution here is a scalable offer. At Safi Media, we believe in the power of a scalable offer that increases your income without having to increase your effort, but how do you do that?

 

In this episode, I’m first guiding you through how to create a scalable offer. You’ll discover why marketing and selling becomes more challenging when you make this shift in approach, and therefore, how to create demand for the solution you’re now offering.

 

Today on the Power + Presence + Position Podcast:

 

  • What a scalable offer means, and how to create one.
  • 3 secrets to building the skill of creating demand.
  • The pros and cons of creating bespoke consulting or services for every single one of your clients.
  • What the pretzel approach means, and why you don’t need to create demand when you use it.
  • Why creating demand is a skill that requires a profound shift in your approach.
  • How to be effective in creating demand around scalable offers.

 

Resources Mentioned:

 

Love the show? Let us know!

 

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

 

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

Jun 14, 2022

So often in the work I do with my clients, I see women leaders doing highly valuable, complex work selling packaged services, coaching products, or intellectual property. However, when the market wants us to provide customizable, made-to-order contracts and offerings, there’s a huge labor and cognitive strain involved.

 

Go back 10 years in my business and you’ll see that everything I did was customized. This meant that I was stuck at $250K a year at an absolute maximum. The truth is you can choose to hustle in this way, but like me, you’ll experience an earning ceiling that seems impossible to break through, and not only that, you’ll be intellectually exhausted.



Keep reading

 

If you’ve been experiencing a revenue plateau, it might be time to audit the complexity in your business and release it. When you can create an offer that doesn’t require extra legwork from you to deliver, whether you’re selling $500K or $5K worth of that offer in a year, you’ve created what is known as a $500K Offer. And on this episode, I’m guiding you through the steps to creating exactly this.

 

Join me this week to discover how to use the $500K Offer to make the second half of 2022 more lucrative while experiencing more freedom. I’m showing you why this is the key to making your company scalable, and how to start driving constructive change so you can take your business from where it currently is to where you want to go.

 

Today on the Power + Presence + Position Podcast:

 

  • What the $500K offer is all about.
  • Why I don’t offer customized packages or services.
  • The key to a million-dollar revenue stream in your business.
  • How to create a $500K offer.
  • Why you want to bring standardization to your offerings.

 

Resources Mentioned:

 

Love the show? Let us know!

 

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

 

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

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