Info

Anchored Intelligence

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.
RSS Feed
Anchored Intelligence
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April


Categories

All Episodes
Archives
Categories
Now displaying: May, 2022
May 31, 2022

Welcome to an incredibly special episode because this week, I’ve got a returning podcast guest. Not many women founders have been featured on the podcast more than once, so you already know you’re in for a jam-packed episode full of amazing nuggets of wisdom that will help you take your business further faster. 


Keep reading


Pamela Slim is an author, business coach, and co-founder of Main Street Learning Lab. Her newest book, The Widest Net is based on a fascinating approach to what she calls ecosystem marketing, and since my work is all about helping founders like you create seven-figure ecosystems, I think you’ll find our work dovetails beautifully.

 

In this day and age where there’s a massive demand for constant production of content and having face time with your people, you’re not alone if your company’s marketing feels exhausting and depleting. Ecosystem marketing is the key to creating a growth model that feels nourishing and that is truly sustainable for the long term, and Pamela is walking us through it in this episode. 


Tune in this week to discover how there’s nothing that will help you grow more strategically and quickly than looking at your marketing through the lens of an ecosystem. Pamela is offering her insights on the future of ecosystem marketing, how she applies this framework to her own business and the power of looking at the totality of your network and making intentional decisions about community engagement. 

Today on the Power + Presence + Position Podcast:

  • Why there is nothing that helps business owners grow more strategically and quickly than ecosystem marketing. 
  • How Pamela has applied the ecosystem marketing lens on her own business. 
  • The power of looking at the people who are already congregating in your orbit.
  • Why ecosystem marketing is the antidote to your marketing feeling exhausting.
  • The principles of really effective partnerships. 
  • How you can leverage the power of tiny marketing actions to up-level your business. 
  • The difference between empire mentality and being an ecosystem upholder. 

Resources Mentioned:

Love the show? Let us know!

 

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

May 24, 2022

Are you being the kind of founder and leader that a seven-figure company truly requires? Is your relationship with your business mature enough to continue taking it to new heights?

 

If you think about your human relationships, especially with children if you have them, you’ll understand how your relationship with them has to evolve. Without the level of maturity that you bring to the table, their growth and development gets stymied. And the same is true for your relationship with your business.

 

Keep reading

 

What I’m offering to you this week is that you don’t own your business as much as you partner with it. The cash, influence, and autonomy you want to create through your business requires a mature partnership, and what I see too often in my work is women founders having an immature relationship with their company, which makes producing powerful results impossible.

 

Tune in to hear how a mature partnership with your business might be the missing piece right now. I’m showing you how we’re using the rise of anti-hustle culture as an excuse to not show up as a mature leader, the reality of the entrepreneurial experience, and the 3 keys to developing a mature relationship with your business as a seven-figure founder.

 

Today on the Power + Presence + Position Podcast:

 

  • What an immature relationship with your business looks like.
  • The reality of the entrepreneurial experience and what it takes to grow a company.
  • Why the powerful results you want to create are dependent on your relationship with your business.
  • The most important emotional state for showing up as a high-functioning founder and leader.
  • 3 keys to creating a mature relationship with your business as a seven-figure founder.
  • What makes a partnership truly work.

 

Resources Mentioned:

 

 

Love the show? Let us know!

 

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

May 17, 2022

You are listening to the 500th episode of the podcast this week. Whether you’ve been here since the beginning, listening along for over five years, or you’re a new friend here, I honor and appreciate you for showing up.

 

As I personally celebrate 500 episodes, close to two million downloads of the show, and the reach it has set up for me to influence and empower thousands of women founders around the world, I want to let you in on a secret that has helped me generate millions upon millions of dollars in my business.

 

Keep reading

 

If you think this has required complicated marketing tactics and obsessively trying to figure out how to grow my audience, think again. Sure, that can help, but what truly works for raking in millions isn’t fancy, trendy, glamorous, or even particularly fun. However, if you want to set up a financial fortress like I have, it’s necessary. And it’s called showing up.

 

Join me this week as I show you how you can make millions as a founder if you’re willing to show up for your dream. I’m walking you through my podcasting journey to exemplify the power of consistent dedication so you too can blow your own mind with what practicing showing up can do for your bank account, your life, and your future.

 

Today on the Power + Presence + Position Podcast:

 

  • The power of consistent dedication.
  • Why you need to start practicing showing up as a strategy to drive millions for your business.
  • What’s been required of me to show up to podcast 500 weeks in a row.
  • Why you might be struggling to sustainably scale your company.
  • How to stop questioning your dream of generating millions in your business.

 

Resources Mentioned:

 

 

Love the show? Let us know!

 

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

May 10, 2022

I talk to many business owners who are in the process of shifting their business models from a one-to-one model to one where they have the ability to sell to many people at once. This is one of the classic ways we scale up a service or knowledge-based company, and lots of entrepreneurs are trying to figure out how to package up what they do to offer to multiple people at once.

 

For some reason, in the process of making this shift, I watch brilliant women founders make the leap of logic that they must now become excellent digital or social media marketers. They believe this is the only way to rake in hundreds of thousands of dollars, and the only way to build a million-dollar business selling scaled-up services.

 

Keep reading

 

Many of you have fantastic networks and have always been great at relational marketing, but you’re struggling with digital marketing, and you can’t figure out how those entrepreneurs advertising on Instagram or LinkedIn are getting it to work so amazingly for them. So this raises the question: is it possible to market effectively without resorting to social media?

 

Join me on the podcast this week as I reassure you that it’s totally possible to dramatically increase your program sales without social media. We’re exploring and debunking why so many leaders believe they need to utilize digital marketing or social media to scale, and 3 things you can do instead.

 

Today on the Power + Presence + Position Podcast:

 

  • Why so many founders believe they have to use social media to market their leveraged offers.
  • The sneaky ways we discount the revenue we’ve made.
  • 3 things you can do instead of marketing your programs through social media.
  • How to get clear on what’s in your lane, and what isn’t.
  • Why you don’t need social media to rake in hundreds of thousands of dollars.
  • How to market your programs without social media.

 

Resources Mentioned:

 

 

Love the show? Let us know!

 

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

May 3, 2022

Why are you feeling hesitant about raising your prices? If this is something you’ve been wanting to do but haven’t yet, you’ve likely been told that it’s because you have a scarcity mindset around your business. While this messaging often comes from a place of good intention, it’s actually totally off the mark.

 

You probably have legitimate questions and reasons for why you’re not raising your prices. Being told we have to cultivate an abundant mindset is just one of the ways women’s thoughts are weaponized against us because if you want to charge premium prices but aren’t doing it, your mindset is not the problem here.

 

Keep reading

 

Instead, there’s often more systemic issues happening inside your business. If you want to charge premium prices, it’s because you know profit is power. The more profit you have, the more resources you have to invest in making your vision real. So today, I’m introducing you to the best tool for guaranteeing and growing your profit.

 

Listen in this week as I show you why charging premium prices is a positioning problem that needs to be addressed and solved, rather than a mindset problem. I’m walking you through the three disciplines of premium pricing and serving high-end clients, so you can scale your cash, influence, and autonomy.

 

Today on the Power + Presence + Position Podcast:

 

  • The best tool to guarantee and grow your profit.
  • How the most common advice women receive about raising prices is untrue and used against us.
  • Why not raising your prices is not a mindset issue.
  • The 3 disciplines of premium pricing and serving high-end clients.
  • What charging premium pricing is going to require of you.

 

Resources Mentioned:

 

 

Love the show? Let us know!

 

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

1