I have a question for you. With what your business is currently offering, are you striving to serve your audience or to impress your peers? Meeting your audience where they're at makes sense, right? So then why is it so hard to do?
I have seen it so many times. We get excited about the success of our business and we begin to overshoot our prospects, overwhelming the audience. Doing this impedes your ability to serve them and ultimately cripples your business growth.
The truth is that audience choice is a seven figure decision. You need to be careful when selecting your niche and exactly how you want to serve them. Once you make that decision, stick to it. Continue to examine and meet their needs as best you can.
In today’s episode, we talk all about the dangers of overshooting your audience and why it can be mistaken for a business strategy. I talk to you about the results that are possible if you commit to an audience and how you can gain cash, autonomy, and influence through that decision.
Today on the Power + Presence + Position Podcast:
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Today, we are exploring disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you've never seen, and make the process of closing sales much more elegant and refined.
At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly state to your marketplace not only who you are for but also who you are not serving. It is up to you to define your niche market and to make them your focal point.
Using this method isn’t just a matter of implementing it into your business processes. It’s a mindset change. The disqualification method requires you to have an abundance mindset since it, theoretically, restricts your audience. By taking this action, you cultivate immense loyalty from your people.
I invite you to really consider who you’re spending your marketing dollars focusing on and if those are the people you truly want to serve. Find out how disqualify selling works, why you need to consider it, and how to start implementing it in your business today. If you’re serious about refining your niche and growing your revenue, then this is a method you have to check out.
Today on the Power + Presence + Position Podcast:
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Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
Are you leveraging the full potential of your content marketing? Here's the thing: most people are not. If you podcast, blog, or create any form of content, you need to listen to this episode. Oh, and you’re welcome.
The power of content marketing comes from being able to transform a lead you have into a buyer. When you combine effective content creation with an effective distribution strategy, you can 10X your content marketing strategy.
Today on the podcast, I am interviewing Ross Simmonds, also known as “Sherlock Homeboy.” He has been a digital marketing strategist and entrepreneur since he was about eight years old. Ross Simmonds does many things, including working as the Founder and CEO of Foundation Inc.
Ross and I talk about the power that comes with creating quality content and the way that it can build your brand’s authority and reach. Whether or not you are reaching out into a saturated market, it is important to remember that yours might be the only gospel that someone can hear. Get ready to be heard!
Today on the Power + Presence + Position Podcast:
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Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
I have been on a mission lately to demonstrate the value and methodology behind group programs as a business instead of running yourself ragged with one-on-one coaching. While each of these can have a place in your business, it is highly valuable to dig into group programs so that you can avoid entrepreneurial overwhelm.
I want to give you a great example of this today by highlighting an interview and a case study that demonstrates the effectiveness of group programs. I'm doing so with the incredible Stacy Mayer, who has found massive success implementing group programs over the last six months.
Stacy has always been a strong advocate for women and their place in the world of high-power executives. She got her start by making her voice heard in New York, although not quite the way you would imagine. She led an improv company in Times Square while moonlighting at a hedge fund, steadily making the transition into running her own successful coaching business.
I want you to learn from Stacy’s process and her life path as a case study for how you might implement group programs into your own business. On top of that, I’m challenging you not only to go check Stacy out for yourself, but to bring at least one other woman along with you that wants a promotion into a senior leadership role.
Today on the Power + Presence + Position Podcast:
Resources Mentioned:
Love the show? Let us know!
Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!
What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!