No stranger will get in your car and ride with you if you aren’t clear where you’re taking them. In marketing, we call this destination the ‘promised land.’ It’s where your customers want to go based on what you tell them in your messaging about your brand, offerings, products and services. 

Of course, the concept of the promised land isn’t just used in marketing. It’s found in Greek mythology, Nordic mythology, and most religions. As humans, we’re obsessed with getting to the final destination. It’s why we watch before-and-after transformation shows. We want to see what the promised land looks like and how we can get there.

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If you aren’t clear on your offering’s promised land, why would a customer hop on board for the journey? When marketing your business and your offerings, you want to take time to get clear on what the promised land you offer is. What is the promised destination your customer wants to arrive at?

Listen in today as I spell out how you can dramatically improve your marketing by clearly articulating your promised land to your customers. I’m breaking down the allure we as humans have to promised lands and how to tap into that innate interest in your marketing. I’ll share some examples of brands that are completely nailing the marketing for their promised lands and how you can create and market yours. 

Today on the Power + Presence + Position Podcast:

• What the promised land means in marketing.
• How humans have been obsessed with the promised land for centuries. 
• How each of your offerings has their own promised land. 
• Some examples of brands that are nailing their promised land marketing.
• How you can discover and cultivate the promised land for your offering.

Resources Mentioned:

• What do you believe your offering’s promised land is? Let me know by sending me a message on Instagram!
• EP412: How to Create, Market & Sell a 7-Figure Core Offer
• EP408: Why You Need to Nail Your Brand Position
• Lisa Sasevich’s Speak to Sell Program
• Amanda Tress’s Faster Way to Fat Loss Program
• Habit Studio Instagram
• For Whom the Bell Tolls by Ernest Hemingway
• Fixer Upper - tv show
• Queer Eye - tv show
• Learn about The Incubator program for powerhouse women leaders! 
• Get on the waitlist for my new Power + Presence + Position Business Accelerator by emailing me at eleanor@eleanorbeaton.com!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

What is the end game for you and your business? I would bet that you’d like to be working less, spending time with those you love more, and making a positive impact on the causes you care about. Like me, you want CIA: Cash, Influence, and Autonomy. 

But if you are the biggest asset your business has, you won’t be able to achieve CIA. You will continue to be overworked and overwhelmed by your business. If that sounds like you, you need to listen to this episode. Time management is not your problem, queen, leverage is your problem.

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So many women entrepreneurs fall into this trap of over-functioning and under-leveraging. This trap that you’re in with so many other women could cost you millions of dollars over the next few years. I’m so excited to tell you that I have a proven and effective solution to get you out of this trap and on your way to CIA. It’s all about creating and leveraging your core offer. 

In today’s episode, I’m sharing what happened when I was personally overleveraged and my team and processes were underleveraged. We’re talking about creating your core offer and leveraging the heck out of it through the 3 Ms of creating and marketing a core offer. You will learn why you need to start building assets instead of being the asset in your business, and how creating and marketing a 7-figure core offer is the way to do it. If you can commit to this, you will be giving yourself and your family the life-changing gift of an asset that brings you CIA. 

Today on the Power + Presence + Position Podcast:

• Why time management is not your problem and leverage is. 
• What CIA is and how to make it your end game.
• What leverage is and what happens when we overleverage ourselves.
• Some examples of highly successful core leveraged offers.
• How to implement the 3 Ms of creating and marketing a core offer.
• The difference between a core offer and your brand promise.

Resources Mentioned:

• Are you down for CIA? Send me a direct message on Instagram letting me know which one is most important to you!
• EP411: Sell More by Believing Harder
• EP196: Denise Duffield-Thomas on How to Transform Your Economy Class Money Mindset into a First Class Life
• EP408: Why You Need to Nail Your Brand Promise
• Marie Forleo’s B-School
• Amanda Tress’s Faster Way to Fat Loss
• I would love to help you do this work of creating and marketing a 7-figure core leveraged offer. Schedule a call with me to see if we’re a good fit!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

Are you struggling to take your business to the next level? Perhaps you have a killer marketing strategy and a business that fulfills and excites you. Yet for some reason, your prospects aren’t buying what you’re selling. One of the most common reasons for this problem is that you don’t believe. 

If you don’t believe in your offerings, your prospects’ abilities, or yourself, your customers won’t either. The truth is, to sell more you need to believe harder. But it’s not as simple as showing up for your business every day. Belief takes more than just showing up, and there are three different categories of belief that you need to focus on. 

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In my coaching, I see tons of women entrepreneurs who lack belief in these different categories and it directly impacts their sales. Some of you are marketing an offering you don’t actually want to deliver. Some of you don’t believe your prospects can get the results you want to guarantee. And many of you simply don’t believe that you have the power to do the selling. 

In today’s episode, I’m sharing the three categories of belief that you need to have in order to sell more. The harder you believe in these categories, the more you will sell. I give some real examples of each belief and the ways you can work through your limitations. And, I take you through an exercise to evaluate your level of belief in each category so you know where you can improve. If you want your prospects to believe what you’re marketing so you can sell more, start with believing harder.

Today on the Power + Presence + Position Podcast:

• The 3 types of beliefs that you must cultivate in order to sell more.
• How to elevate your belief across these 3 categories.
• Why I always pay attention to feelings of freedom and constriction.
• Why so many of us have a Superwoman Complex and how it affects our teams. 
• How believing in yourself is a learned skill. 
• An exercise for evaluating your belief levels and ways to improve.

Resources Mentioned:

• EP408: Why You Need to Nail Your Brand Position
• Thank you for sharing your brand promises with me, Kim Keith, Gemma Stow, and Linda Davies!
• Tracy Litt
• Learn more about The Incubator program for powerhouse women leaders.
• Send me a message on Instagram with your biggest takeaways from this episode!

Love the show? Let us know!

Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know!

What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!

Join the Community of Practice!

Want enriching conversation with intelligent, insightful women entrepreneurs, who are unapologetic about their ambition? Join me in the Power + Presence + Position community - the free, invite-only community for fierce, high-level women entrepreneurs making a huge impact on the world. You’ll get access to our book club, happy hours, and executive round tables where we talk about the issues that matter most to women entrepreneurs.

If you’re ready to take your business to the next level and be part of the best conversation about women entrepreneurship on the internet, join me in the free Power + Presence + Position community today!

My grandpa once told me that it is a woman’s prerogative to change her mind. In every scenario and especially in business, you have the power to niche down, do a big scale do-over or reposition whenever you think you need to. Successful leaders and entrepreneurs exercise the right to change their minds.

My guest today is the perfect example of a successful entrepreneur ending one business to start another that felt more aligned with her ambitions and goals. If your business doesn’t fulfill you or make you happy, eventually it will plateau. But, being aware of your positioning and knowing when it’s time to pivot can prevent that.

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