Info

Fierce Feminine Leadership

If you are ready to claim your power and change the world, then join women empowerment expert Eleanor Beaton for Fierce Feminine Leadership. Each week, Eleanor shares inspiring interviews with powerful women in business, along with practical tools and tricks you can use today to step into your power, smash your glass ceiling and take your seat at the tables where the big deals and decisions are made.
RSS Feed
Fierce Feminine Leadership
2017
March
February
January


2016
December
November
October
September
August
July
June
May
April


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Feb 27, 2017

Positioning is ultimately a skill, that when mastered will become one of the most powerful communication tools you have. This tool can ultimately separate women of pre-eminence from everybody else.

You use positioning anytime you want to influence an outcome:

  • when asking someone for a sale,
  • when engaged in business development,
  • when sitting around the boardroom table,
  • or when asking for a job/raise/promotion.

Why is it that so many of these opportunities break down? It’s a lack of, or improper positioning.

 

Positioning is the way you frame your ask, argument or offer to make it relevant, compelling and urgent.

If you want to influence an outcome, you must make it relevant, compelling, and urgent to the person who you are addressing. The idea behind this is that people are far too preoccupied and stressed to care about what you have to say. On a day-to-day basis, the average person focuses primarily on their own problems and issues. If you want to really reach a person, you need to give someone a reason to care about what it is you have say.

Most people are tuned into “WIIFM” (What’s In It For Me) radio. Moreover, most people do not like change and will avoid making decisions until they need to. That is why if you are trying to make a change, you MUST make it relevant, compelling and urgent.

0 Comments